Hi! I'm Kerry Jones and I'm the Associate Marketing Director at Fractl, a boutique creative agency that specializes in producing content that attracts hundreds or thousands of media mentions, backlinks, and social shares for our clients. You may have seen some of our client projects blowing up your social media feeds (like this or this).
So how do we do it? The key to our success is creating the type of content that journalists want to cover and people want to share. While “going viral” is never a guarantee, we’ve developed a system that regularly results in our client projects earning massive attention. Our proven process begins with choosing ideas that have high potential to perform well and ends with highly targeted, personalized PR outreach. Data journalism is at the core of most client projects. We either conduct first hand research to collect our own data or comb through existing data sources to find compelling stories and then package the data in a way that’s accessible to the masses. You can see a step-by-step process breakdown in this Moz post or hear me walk through it on this podcast.
We practice what we preach and take the same approach for marketing our agency (this is what I oversee). My team conducts marketing industry research which we regularly publish in places like Harvard Business Review, Adweek, Inc, Moz, and HubSpot. This strategy plays a major role in increasing our brand awareness and authority and it’s been highly effective for driving leads and new business.
I will be live on Nov 22 from 12:30 -1:30 pm EST during which I'll answer as many questions as I can. I’m very open about how we do what we do at Fractl, so anything you want to know -- AMA!