Andy joined SoundCloud in February 2011 to help drive adoption of the audio platform's nascent mobile apps. Over this time, he's seen the company change mindset to be truly 'mobile first', with mobile now accounting for the vast majority of growth and engagement on the platform and with mobile apps consistently in the Top 40 apps overall in the charts. A little over a year ago, Andy set up a cross-functional growth team focused on user Retention - which he considers to be the most important growth metric - with a heavy focus on mobile.
Whilst at SoundCloud, Andy published his original 'Mobile Growth Stack' article and subsequently a 2015 update to the stack, based on his hands-on experience growing SoundCloud's mobile apps and his 16 years experience working in mobile. This 'lightweight framework for strategic mobile growth' aims to help app developers to navigate the complex mobile growth ecosystem and identify opportunities for growth by taking a holistic approach. The Mobile Growth Stack has been widely adopted as an essential tool for growth marketers and CMOs.
Andy started his career as a mobile game developer, having spent his childhood developing games for home computer systems. He developed his first mobile title, a side-scrolling shoot-em-up arcade game called 'Space Impact', at Nokia in the UK back in 1999. Space Impact was launched on the seminal 3310 phone and was subsequently embedded onto over 150 million mobile phones worldwide. The game had many firsts on mobile, including fast scrolling graphics and use of vibration. Andy spent much of the next decade developing mobile games before going to business school, specialising in marketing, and heading to Berlin to join SoundCloud.
The next step for Andy after SoundCloud is to continue to develop the Mobile Growth Stack and to help startups and larger firms to apply this framework in practice as a partner in the Phiture mobile growth consultancy, with fellow ex-SoundClouder, Moritz Daan.
Andy has a BSc Computer Science from Leeds Univeristy in the UK and an MBA from Warwick Business School.
You can find him on twitter at @andy_carvell
He will be live on June 28 at 930 AM PT for one and a half hours during which he will answer as many questions as possible.