Oh hey there! I'm Natasha (@natwahid), Marketing Lead at WiderFunnel – a growth agency focused on conversion optimization, customer experience, and personalization. I've been with WiderFunnel for almost three incredible years, and continue to be inspired by the very cool work we get to do with our clients. As a leader on our Growth (Marketing + Bus Dev) team, I spearhead our marketing and lead generation strategies. I'm an experienced content editor, working with our team to craft in-depth and analytical thought leadership pieces, including case studies, blog articles, white papers, video, and original research.
This year, I launched a research initiative which resulted in an original report on "The State of Experimentation Maturity 2018". My team surveyed marketers, product managers, and growth strategists at some of North America's leading brands (Nike, MailChimp, Hotwire.com, and more) to attach data to assumptions about "experimentation maturity."
I was also able to conduct in-depth interviews with many of the respondents, which resulted in a TON of 'a-ha!' moments around experimentation struggles and successes across organizations. I'm thrilled to be here and am happy to answer your questions about content marketing, lead generation strategies, leadership, experimentation and optimization strategy, and creating a culture of experimentation.
I'll be live on June 21 at 930AM PT for one and a half hours to answer your questions!