Barron Ernst is the Senior Director of Mobile and Growth for Naspers. Naspers (JSE: NPN) is a multinational global platform operator with principal operations in Internet services (focusing on e-commerce), pay-TV and print media, with assets spread across Eastern and Central Europe, China, Russia, Latin America, India, Southeast Asia, Africa and the Middle East. Naspers also owns minority interests in two listed, integrated social network platforms: Tencent (China) and Mail.ru (Russia). In this role, he serves as a product, growth, and marketing advisor to the Naspers portfolio of companies. He's also the interim Chief Product Officer for their Showmax product, which is an SVOD offering that's bringing 10000+ hours of on-demand video to South Africa.
Prior to Naspers, Barron ran email marketing, personalization, and growth for One Kings Lane 2014-2015. While there, he re-platformed the entire email system which resulted in 50% more registrations within 3 months for a relatively mature business. This also increased email open and CTRs in a channel that had been declining previously andultimately generated 10s of millions in revenue growth for the business.
Before that, he ran monetization, acquisition, and the mobile team at IMVU from 2009-2011. During that time, the business grew from 20-50mm annual revenue.
He was also VP of product for a small startup called Rewarder (2012-2013), a marketplace connecting consumers with home, auto, travel, and technology questions with a network of experts who could help.
He will be live on Jan 5th starting at 930 AM PT for one and a half hours, during which he will answer as many questions as possible.
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