Hi, I'm Emily Kramer and I lead the marketing team at Asana.
For the past three-and-a-half years, I've helped build and scale Asana's marketing team and I'm continually inspired by Asana's approach to building a business. We are driven by a clear mission to improve how teams work together, and Asana's freemium "land and expand" business model presents many fun challenges and opportunities for driving growth. We take a consumer approach to B2B marketing--we create web-based content with an emphasis on both brand design and performance, instead of creating white papers, PDF case studies, or gated content. Most importantly, we are building a brand and product customers love, with rapid growth in free users at the top of the funnel and in Premium users and revenue down funnel.
Prior to Asana, I led digital and product marketing at Ticketfly, which was acquired by Pandora last year. I began my career at ad agencies—I was a media planner for Microsoft and a founding team member of Cadreon, which is IPG/MediaBrands' programmatic ad platform. I went to undergrad at Tufts University and went back to Boston for an MBA at Harvard Business School (and more cold winters). I currently live in SF, where I'm basically a local after nearly a decade in the city.
I will be live on August 30 starting 930 AM PT for one and a half hours during which I will answer as many questions as possible.