"Going Beyond the Install | Growing your app for value instead of volume"
Belinda Langner is a Product Manager at Google working on Mobile Search Advertising. She is currently focused on improving app install ads. She played a key role in launching Search Ads on Play to help users discover apps within the Google Play Store. In addition, Belinda was instrumental in launching Google’s newest app marketing tool, Universal App Campaigns.
Prior to Google, she worked as an engineer at IBM. Belinda holds a BS in Computer Science from Carnegie Mellon University and in her spare time enjoys eating tasty new foods and hiking.
She will be live on August 25 starting at 930 AM for one and half hours during which she will answer as many questions as possible.