As Bynder’s Chief Marketing Officer I made it my mission to make marketers' work matter through innovative, cutting-edge and easy-to-use marketing technology. Starting off as the 4th person hired at Bynder, I helped to grow and lead the marketing team to 22 people. While I know about lead generation, SaaS and how to use data to drive marketing ROI, I am also a fan of the infinite learning curve, therefore it is important to me to surround myself with creative, innovative and inspiring people. My love for software technology, extensive knowledge of cloud computing and data-driven marketing has been instrumental in fuelling Bynder's technology stack. As a modern marketer, I am continuously challenged with keeping up with the ever-changing, pulsating industry of marketing technology. Accordingly, I selected and implemented various technological components to create Bynder's optimal marketing machine.
Currently my team and I are launching our new free product Bynder Orbit. Bynder Orbit makes it quick and easy to manage creative files, saving marketers and other business users significant time in uploading, sharing and collaborating on files. Did I mention it was free?
You can follow me on Twitter: @LidiaLuettin.
I will be live on Aug 22 starting at 930 AM PT for one and a half hours during which I will answer as many questions as possible.
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