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Kaleigh Moore is a freelance writer specializing in blog content for SaaS and eCommerce platforms. Since 2013, she’s helped with content creation for clients like AT&T, Campaign Monitor, and SumoMe, been featured on sites like CopyHackers and ConversionXL, and written for publications like Inc. Magazine and Entrepreneur. 

Given the rapid pace with which the marketing landscape is evolving, companies are taking advantage of freelancers across specialties to take advantage of opportunities when the needed expertize isn't available in-house.

As a freelance writer, Kaleigh has worked with teams around the globe who are bringing on external content creators to quickly scale up their blog efforts. From group sessions around strategy to the actual execution of content, she's helped brands improve the organic reach and ROI of their company blogs--by as much as 300% in some instances.

- How to better onboard freelance team members

- What to expect when working with freelancers

- What freelance writers need to be effective as part of an in-house team

- How the content strategy, creation, and execution process works with freelance writers

She will be live on Feb 15 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.

Website    Newsletter    Twitter

  • BJ

    Ben Jacobson

    almost 3 years ago #

    Thanks for doing this AMA, Kaleigh!

    Many freelancers and agencies commonly provide additional support to what clients' in-house teams. What are some of your top tips for doing this effectively, without running into any "political" snafus? And to what extent do you think it's important to have regular in-person meetings in these situations?

    Cheers :)

    • KM

      Kaleigh Moore

      almost 3 years ago #

      Great question, Ben.

      In my experience, freelancers work best when assigned to project-based work that they can complete primarily on their own. It can be more difficult when they get into customer-facing work (unless they’ve been well-trained and fully onboarded.)

      In both scenarios, though, onboarding is essential. Freelancers want…

      Guidelines and pre-assignment documents
      Info about marketing personas and audience
      Style guide/background on voice and tone
      List of competitors (not to reference)
      Any majors dos/don'ts
      Communication & transparency

      Freelancers would always prefer to talk things out to get a greater understanding of your product and company, rather than run on assumptions about what you want. Don't be afraid to pick up the phone to have a conversation.

      Communication in general. Freelancers know content managers are busy but sometimes the lack of communication can make them feel adrift, and it's hard to be motivated when they don't develop a relationship with you.

      Positive editing (freelancers hate editors who are negative and not constructive with comments). Sometimes, editors change really minor things, and send it back for reviews, and the process takes forever. It’s always better to pick up the phone, or just fix these things yourself.

      Most of the freelancers I know work in a 100% remote capacity, so they never meet in person with the teams they work with (self included.) Phone calls and Skype chats usually get the job done when necessary. You have to remember that freelancers are not employees, so requiring them to be on-site for an in-person meeting can be sticky territory.

      3 Share
  • ET

    Elena's Travelgram

    almost 3 years ago #

    Hey Kaleigh,

    How do you go about doing customer research when writing the copy? Is it something product owners provide or do you personally reach out to their customers, schedule a talk and then use the gathered tidbits to craft the right message?

    What's your go-to process for this? And how do you ensure that you are choosing the right words and highlighting the correct product features?

    P.S. Sorry I packed up sooo many questions in one and appreciate your reply in advance! :)

    • KM

      Kaleigh Moore

      almost 3 years ago #

      Most of the time, the client that’s hired me provides some solid background that I can soak up before I write a single word. This is my step one for customer research--learning from the internal resources the brand has already put together.

      From there, hopping on the phone to hear this in a more conversational format gives me time to take notes and hear the brand explain their audience in their own words.
      If additional research is required past this, my process includes a few things:

      Study their competitors’ messaging to see how they speak to the target audience
      Explore reviews, testimonials, and ratings to find words and phrases customers commonly use when talking about the product/solution
      Ask to be connected with a customer support rep to hear about some of the common pain points, questions, and concerns buyers have
      Ask for feedback from customer surveys to be shared so I can dive into direct customer language

      All of this helps me get a well-rounded picture of what their customers want, need, and are worried about. So much of writing in a sales context is about getting a good grasp on those elements and then mirroring back the words they need to hear (in a non-slimy context.)

      When writing, I also always remember to:

      Ditch the Jargon
      It can be tempting to use words that lean to the side of business-speak—especially when we’re trying to create a voice that sounds knowledgeable, experienced, and formal with a specific demographic.

      But often times, this tone comes off as dry and uninteresting. That’s where we get those meaningless phrases—like “custom business solutions” –that no one really understands or cares about.

      Leave the cliché, jargon-heavy terms to someone else.

      Be Authentic

      Being “authentic” sometimes feels like an elusive quality for people writing in a brand voice.

      But here’s the thing: Being authentic means taking steps that break down that wall between customers and your brand. You accomplish this by employing writing tactics that help you write conversationally and anecdotally—instead of like a robot.
      I asked Paul Jarvis, an author, teacher, and web designer, for his insight on this predicament.

      He said:
      “People want information presented in a way they can understand—not expert speak. It's important to use your customers’ language but in a way that's unique to your brand. That means using your unique personality, experiences, and story. Your competition may have the same skills, services, offerings, and even pricing—but where they can't compete with you is in that 1% that makes you unique.”

      Here’s how:
      Use real experiences. Storytelling is rooted in, you guessed it—story. Share the journey that brought the brand to where it is today and talk about what you learned along the way.

      Share your ups AND downs. Use personal stories to reflect on what you’ve learned from your unique experiences—both good and bad. Save people from making the same mistakes you did, and even talk about the times you’ve failed, as these are powerful learning moments.

      2 Share
  • JP

    John Phamvan

    almost 3 years ago #

    Hey Kaleigh,

    a. What patterns have you seen in when people think about hiring freelancer writers? What generally tends to be happening in the business that triggers this need?

    b. On the flip side, based on your experiences when should a business not hire a freelance writer?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      A) In my experience, people hiring freelance writers generally pursue this option for a few different reasons:

      They don’t have the internal time/team to effectively manage the level of content production they’d like to achieve
      They want to work with a subject matter expert who can research and write about a specific topic

      Most of the time, this is triggered when the brand reaches a certain level of growth/financial security that they have the resources to hire extra help and they’re ready to go all-in on scaling up content efforts. In the conversion-centric sector of freelance writers, however, sometimes it’s merely a matter of wanting expertise on how to optimize different pieces of copy to produce better ROI.

      B) It doesn’t make sense for a business to hire a freelancer if:

      They don’t have a clear outline of objectives for content
      They’re not sure who their target audience is
      They don’t have a content calendar or a plan for assignments
      They don’t have the bandwidth to oversee communication and execution of work from freelance writers at a high level
      They don’t have enough money to invest in hiring high-quality writers (Fiverr/Upwork is never a good option and has burned a lot of brands)

      In all of these instances, it results in the brand spinning their wheels and wasting money. It’s important to be extremely clear and strategic when working with freelancers so that both parties know exactly what they’re working toward.

      • JP

        John Phamvan

        almost 3 years ago #

        re: "sometimes it’s merely a matter of wanting expertise on how to optimize different pieces of copy to produce better ROI"

        Can you talk more about this?
        How do you (and/or the client) even know what content might need optimizing and what optimizing that content means in terms of what the end product lands up being?

      • KM

        Kaleigh Moore

        almost 3 years ago #

        In my experience, most of the time the client knows what they need to optimize/improve. The data shows them where the problems lie.

        Maybe its a leaky sales funnel, a landing page with a poor conversion rate, an email workflow that's not producing results--they come to the freelancer knowing what problem needs solved.

        From there, the client relies on the freelancer's expertise around producing a solution. The copy gets A/B tested, and they find out what works.

  • PH

    Pradyut Hande

    almost 3 years ago #

    Hey, Kaleigh! Nice to have you here!

    As a freelance content creator, one gets to work with a host of SaaS clients with similar products. In this regard, I have two questions -

    1. How do you go about understanding the nuances and differences between these products before churning out relevant content for such businesses?

    2. Is adapting to the working style of content marketing teams at different companies a boon or does it become a hindrance after a point of time?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      1. Onboarding is huge when it comes to quality content creation. Some of the best brands I’ve worked with have robust intro decks for their freelancers that makes it easy for freelancers to get up to speed quickly with the brand’s mission, goals, and voice. It also helps to get on the phone with a new freelancer and walk them through the basics of what you’re trying to accomplish before a single word is written. You should look for freelancers who try to be a “sponge” and soak up as much knowledge about the brand as possible before jumping into the work.

      That being said, it is really hard for a freelancer to do a good job when the brand doesn’t have all of these things nailed down ahead of time. A mission statement, content calendar, style guide, and objectives for content are bare minimum--because if you don’t know what you’re trying to do with content, your freelancers won’t either.

      2. I think it’s the freelancer’s job to adapt to different content teams--so if he/she can’t do that, it’s not a good fit. The best freelancers have their own basic processes in place and will tell you up front how they work best--but they’re also willing to accommodate existing workflows of the client, too. Again, having a good process in place and outlined up front helps both parties work efficiently and communicate better right from the start.

      3 Share
  • AN

    Andrew Nicoletta

    almost 3 years ago #

    Hey, Kaleigh!

    Are there differences in your approach to SaaS & E-commerce clients? Or do you see a pattern in the expectations/goals of one verse the other?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      I’ve found that there’s quite a bit of overlap between eCommerce and SaaS, so the approaches are pretty similar. Both are trying to grow their customer base, to educate, to build authority--and that’s what content helps them do, therefore the expectations are largely the same. I honestly can’t think of any major differences I’ve ran into between the two, so I suppose this is a short answer question! :)

  • GH

    Glen Harper

    almost 3 years ago #

    Thank you for joining us today, Kaleigh.

    How do you prove the ROI of your content?
    Do you have any guidance on how should a business look at attributing the ROI of your work and deciding whether its worth it to keep working with you or not?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      I LOVE this question.

      My ability to prove ROI depends on a strong relationship with the editor/content manager I’m working with. I regularly touch base with that person and ask for updates on performance of my content (with hard numbers whenever possible.)

      This means the brand has to have advanced tracking measures in place to be able to provide rich data, but even at a high level (like clicks or social shares, for example) I can get a good grasp on how the material is performing, what’s working, what’s not, etc. Tools like BuzzSumo are also helpful for gathering some of this data on my own.

      It’s so important for brands to be studying these numbers on their end of things so that the content strategy is based on a foundation of data-backed decisions. Certain writers are more thorough or have a better writing voice that connects with the audience. The only real way to determine which freelancers are “nailing it” is to study the numbers. Look at clicks, social shares, backlinks, conversions--all of this paints a picture of success or failure and helps determine which freelancers you should keep hiring.

      • KM

        Kaleigh Moore

        almost 3 years ago #

        It's not a deal-breaker, but it does make my job harder. Like I said, simple tools like Google Analytics and BuzzSumo can help you find some of those data pieces, they're just not going to be as rich/helpful as if there is a robust tracking system in place.

      • AA

        Anuj Adhiya

        almost 3 years ago #

        What happens when a company doesn't have the right tracking in place to be able to attribute ROI of your work properly?

        Is that something you actively ask about and ensure is in place before you will consider working with the team?
        If not, how do you avoid taking the fall for something that is not really your doing?

  • MD

    Mark Anthony de Jesus

    almost 3 years ago #

    Hey Kaleigh,
    Having written for as many different clients as you have - does that give you any insight into SaaS and ecommerce trends?
    What do you think feels most important in the near future, in either or both of these spaces, when it comes to driving growth?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      For sure.

      From all of the research I've studied, there's one major thing that stands out in both worlds: The importance of customer experience.

      This post I wrote gives some insight into the stats around the importance of CX at a high level: https://sessioncam.com/the-big-list-of-customer-experience-statistics/

      I could write about this for hours, but the short version is that in both eCom and SaaS, brands that want to outpace the competition are going to HAVE to put a focus on improved CX across the board--from mobile experiences to customer support and beyond. It's the next big competitive frontier for both.

  • TN

    Tri Nguyen

    almost 3 years ago #

    Hey Kaleigh,

    What's the biggest challenge of being a freelance writer?
    What advice would you give someone thinking of becoming one?
    What are the biggest gotcha's or things that aren't as obvious about going down this path?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      It's actually surprisingly hard to be a female in the freelance world these days. Lots of nuance to that discussion, but more on this here: https://creativeclass.co/whats-it-like-to-be-a-female-freelancer/

      My advice for new freelancers:

      Save for Tax Season

      I work with an accountant for the bookkeeping and taxes of my business, because I abhor it. I’m completely intimidated by that side of things, so I defer to an expert. But even though I faithfully pay my estimated quarterly taxes (both federal and state, mind you) I have owed at tax time every year on April 15. Not a ton, but I owed. No tax return for me.

      The lesson here is that even though you’re getting as close to your projected income as you can with those estimated payments, there’s a chance you’ll still end up owing at the end of the year. This is an issue for freelance writers because our overhead is so low that deductions are limited. You’ve got a computer, a desk chair, and desk…and not a lot else.

      Keep a reserve of at least $2,000-$5,000 in the account you pay your taxes from in April, ‘cause there’s a good chance Uncle Sam is gunna claim it.

      Make Retirement a Priority

      I had a nice retirement match at my first job out of college, and setting that whole situation up was a breeze because the employer helped me through the process. Once I left that job, I quickly realized that to keep on pace with my retirement planning, I needed to make it a priority and set up some accounts of my own.

      I worked with a local broker to establish a Roth IRA and a SEP IRA that I could contribute to on my own, and make regular, monthly contributions to these investments.

      It’s really easy to let this slip down the priority list when you’re doing a million other things, but be sure to do this early on when you start as a freelance writer. Time is money when it comes to compound interest, so don’t put it off. It’ll cost ya.

      Find a Niche

      Hungry, new freelance writers often take any job because, MONEY. I get it. I did it, too. But as soon as I defined my niche as a writer (for me, it was with SaaS companies) I started getting more consistent work and better, more relevant referrals. I came to know a lot about the subject matter they were interested in. I could showcase testimonials that were impressive for new, like-minded clients.

      Once your workload picks up and you’re no longer sweating the need for more freelance writing gigs to pay your bills, transition your way into a niche. The sooner the better.

      The not-so-obvious "gotchya" about freelancing: It can be very lonely.

      I know the fact that I spend 90% of every day within the exact same square footage (since I both work and live at home) is not necessarily a good thing.

      There’s no outside stimulation in this space, which can curb my ability to be creative and inspired. Plus, I can go four hours without speaking a word out loud or hearing a sound (I can’t listen to music or watch TV while I write—too distracting.)

      I know that it’s important for my mental health to step out of this environment every once in a while, so I’ve been trying to go work in a coffee shop once every week or so (to at least have the noise and scenery of human activity around me.)

      Along with this, I’ve been making it a priority to go to exercise classes, where I get to interact with some familiar faces each week. I’m also working toward using the warm summer weekends as opportunities to travel—to get out of town and experience new things. That sometimes means taking on less work, too. I’m okay with that—I think this is important.

      And finally, I’ve been asking fellow freelancers how they cope with loneliness. Just starting a dialogue about this helps me feel less alone.

      3 Share
      • TN

        Tri Nguyen

        almost 3 years ago #


        Have you ever been in a situation where you didn't get paid (or it was like pulling teeth to get paid)?
        If yes, how did you handle that?

      • KM

        Kaleigh Moore

        almost 3 years ago #

        Fortunately, that's only happened a few times. I use a legal contract with all clients and require a 50% deposit, so that helps minimize risk on my end right from the start.

        In instances where payment has been delayed, I've typically only had to follow up a few times via email and remind the client that they signed a legally binding agreement. I have heard horror stories though--and freelancers do get "stiffed" more frequently than you'd think.

  • JF

    Javier Feldman

    almost 3 years ago #

    Hola Kaleigh,

    Other than referrals, how do you find clients?
    Do you do something specific within any channel(s) that works really well to attract new work?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      Referrals are about 80-85% of my workload, so I don't spend time doing much prospecting these days.

      I did write this article, however, outlining all the ways I found clients when I was getting started: https://copyhackers.com/2016/11/find-copywriting-clients/

      Other than that, I also recommend browsing job boards—but this is the last place I’d suggest looking for freelance writing gigs. You can waste a lot of time applying for jobs here, and without an existing personal connection, it can be tough to know what you’re getting into.

      A few relevant job boards for freelance writers:

      WeWorkRemotely (often looking for long-term roles to be filled)

  • DO

    Danielle Olivas

    almost 3 years ago #

    Hi Kaleigh

    Can you talk about an experience where it all went wrong and your learnings from that time?

    • KM

      Kaleigh Moore

      almost 3 years ago #


      Years ago, I made a mistake that was pretty embarrassing.

      See, I primarily use Google Docs to write as it makes the editing process with clients so simple. However, this means that during the day I’m switching between documents and working on different projects for clients within this platform.

      They all look the same. And as the subject matter I write about for clients tends to be pretty niche-focused and there’s overlap from time to time, things can get a little confusing…and one day, I messed up.

      Here’s what happened:

      I ghostwrote a guest post for a client.
      They submitted the content to the guest site as branded content (per our agreement.)
      The guest site editor made comments within the doc, which are automatically sent to me as an owner of the document. Once I get these, I know it’s time to go back and start editing.
      I started working on edits in said document, and added my own bio at the bottom, as is common practice for guest posts I do as myself for other clients. The editor of the post I was working on earlier in the day asked me to add this section, so it was still fresh in my mind.
      My bio (cringing here) included the fact that I write for one of the guest post site’s competitors.
      The client emailed me, upset over my error.
      I felt horrible, stupid, and careless.

      This felt like a very big deal to me, and I apologized profusely to the client and explained what happened. Fortunately, in this instance, the client didn’t make a big fuss over the accident. The issue was resolved, and everything turned out okay.

      But what if it hadn’t? What’s the protocol for handling major screw-ups?

      Recognize & Apologize

      The first step is to acknowledge the error and take responsibility for it. If you catch it early enough, you can just send over a quick message that says, “Whoops, wrong version here—please refer to this one instead.” If the client catches it, skip to the apology part.

      You don’t need to give a narrative on why it happened—just take ownership of the mistake and let them know you’re working on fixing it right away. No matter what, don’t try to push the mistake off on someone or something else. No one wants your excuses.

      Prioritize & Notify

      Fixing a mistake should jump to the top of your to-do list, as a quick repair shows that you’re sorry for what’s happened and you’re working hard to make it right. Give the client an ETA on when they can expect the issue to be resolved, and if you find it’s taking longer than expected, keep them posted. If the client is angry, presenting a solution and timeline should help them feel a teensy bit better.


      If the client is still fuming and unhappy at this point and your reputation is at stake, you may need to compromise. Offer to discount the project or, if it’s a big mistake on your part, offer a refund for the particular assignment in conjunction with the fixed end product. Money talks, so this option lets your client know how serious you are about making things right.

      Just keep in mind this is only necessary in the most serious of situations. You shouldn’t be willing to discount at the drop of a hat.

      Move On

      Once you’ve followed these steps, you’ve done all you can to resolve the issue—so you’ve got to move on and let it go. Sure, your confidence might be a little rattled, but, guess what? IT HAPPENS. You’re all right, buddy. Hang in there, and learn from the experience. You can bet you won’t make the same mistake twice.

      The bottom line: Accidents are unavoidable and unintentional 99.9% of the time. Don’t beat yourself up over it—just follow the steps here and repair the situation ASAP.

      3 Share
      • DO

        Danielle Olivas

        almost 3 years ago #

        Wow - this is a lot of gold.
        I want to ask a follow up around ghost writing.
        How common is that?

        I'm asking because it just feels like if you're running a certain business, you clearly (should) have expertise in that field. Your ability to write engaging content (vs actual business results) shouldn't really be an indicator of how much you know about that field.
        So why should it really matter who's name is on that post (of even if its "By "The Team" vs some individual as longs as its on the company blog?

      • KM

        Kaleigh Moore

        almost 3 years ago #

        Ghostwriting is pretty common. I would say about 35-40% of my work is ghostwriting.

        It really is a matter of preference for the brand: Are they trying to showcase what looks like an in-house team of experts, or are they bringing in outside expertise to their content efforts?

        That being said, I always prefer to have a byline, of course. It's good for my portfolio and helps me showcase my individual expertise on a topic.

  • JD

    James Dunn

    almost 3 years ago #

    Hi Kaleigh

    How do you test out the waters with a freelancer before committing fully to any project?
    What does that process entail?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      Start with a one-off project or a trial run.

      This should be a paid opportunity that allows you to gauge how well the writer can grasp your brand's subject matter and voice. If it goes well, you have a piece of content you can publish. If not, you saved yourself a ton of time and money.

      Having ready-to-launch onboarding materials makes this process a lot faster and more seamless--and you can test several different freelance writers at once to find the best fit.

  • AA

    Anuj Adhiya

    almost 3 years ago #

    Hey Kaleigh - very cool to finally have you on.

    I think its fair to say that the freelancing landscape is extremely competitive.
    What skills, beyond the core ones, do you think would help tip the decision in your favor if someone were deciding between 2 or more similar looking freelancers?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      Good question!

      I think when you're trying to decide between 2 or more similar freelancers, it should ultimately come down to:

      -Communication. Does the freelancer respond to emails or calls in a timely manner?
      -Interest. Has a particular freelancer showed a more sincere interest in working with your brand?
      -Track record. Is there a freelancer that's produced impressive results in the past that indicate they're more likely to help you accomplish your goals?
      -Expertise. Is there a writer with highly specific skills and knowledge that you need to tap into? And does that writer have greater authority that would add to the ethos of your own content efforts in a meaningful way?

      Sometimes you can only discover the answers to these questions through trial runs. These should be paid, but they're short-term and/or based around a single objective. This way you can find out who's the best fit without getting into a long-term agreement.

      • AA

        Anuj Adhiya

        almost 3 years ago #

        Beyond your work for past clients, are there other avenues open for you to be able to demonstrate your expertise on any topic?

      • KM

        Kaleigh Moore

        almost 3 years ago #

        Definitely: Guest posting is a great way to do that.

        If you want to get noticed by your ideal clients, you should try to get your name and work in front of them.

        With repeated exposure to your name, face and stellar content, over time, the fact that you’re great at what you do is going to eventually stick with them. When the time comes that they need to hire a freelance writer or they need to make a referral, they’re more likely to think of you. After all, they’ve been exposed to your brand all the time.

        To find out where your ideal clients are reading, here’s what I do.

        Look at the social media accounts of content managers and editors at the companies I want to work with–and see where the content they’re sharing comes from.

        Study successful writers within your target niche and see where they’re getting bylines.

        Ask. Reach out to people you’d like to work with on different channels and find out where they go for information.

        In my case, I discovered that the people I most wanted to work with were reading general, mass-distribution business publications (think Inc. Magazine and Fast Company-type reads) as well as some industry/niche-specific blogs.

        Which led me to this question:

        “So how do I get published in those places? Don’t I need crazy credentials?”

        Yes, you have to work hard to get in these places, but it’s not that impossible. I found a couple of different ways to go about approaching these outlets – and I’ve had varied levels of success. Let me start by telling you about getting into the large publications, like Fast Company.

        The thing is: The success rate for this route can be low. And the wait time is long. Trust me, I tried this route. You can imagine the volume that comes through these channels on a daily basis, right? It has to be a deluge.

        But there’s another way you can go about this.

        All of these publications have editors. Yes – real, human people with social media accounts that you can talk to.

        So here’s what I did – step by step: I was able to land my first writing gig with Entrepreneur by building a relationship over Twitter with an editor there. And he and I still chat on a regular basis.

        The relationship began after I heard this particular editor share on a podcast interview his frustration with how hopeful contributors were approaching pitching in a very unsuccessful way. Day after day, he saw potential contributors strike out because:

        1. They were missing a relationship-building element – and before getting to know the editor via social media, they were instead just going straight to the ask.


        2. Pitches often weren’t relevant to the editor’s specialty or “beat.”

        Hearing this, I decided to follow his advice. I did just what he asked. I followed him on Twitter, and for several weeks I engaged with him on a regular basis without asking for anything. Then, after about a month, I reached out with this message:


        @Kaleighf from Twitter here.

        I listened to your podcast interview a couple of weeks ago, and it’s been rolling around in my brain ever since.

        My question, of course, is: Would you mind if I sent over a few article pitches for Entrepreneur?

        I’ve re-written that sentence about 15 times, and can’t find a less stupid-sounding way to ask.

        I spend most of my time writing for SaaS companies and blogs geared at small business owners, so I’d love to share some ideas for articles around one of my most favorite topics: Unexpected places to get new clients.

        Interested? Annoyed? Willing to critique my pitching abilities? Open to anything, really.

        Thanks, Kaleigh Moore

        Within seconds, I got this response:

        Pitch freely. Here’s my email.

        I was an official contributor by the end of the week. Success!

        I repeated this approach with other editors and content managers and found that Twitter especially was extremely useful for building rapport and eventually pitching. And time after time, this simple tactic has helped me land new writing gigs and clients.

        The lesson here: Networking through social media can pay off if you’re committed to building actual relationships. Don’t drop off the face of the earth after you get what you want, either.

        Let's also talk about writing for niche-specific blogs.


        Well, for one thing, it helps you build authority as a thought leader within your niche.

        If you can associate your name with an established brand known for excellence in a specific industry or subject matter, that’s a quick way to build up authority by association.

        For another, it’s a hyper-relevant place for you to get published. Again, getting your name and face in front of this audience means you’re not only showcasing your knowledge and expertise to the audience you want to hire you, but you’re also becoming increasingly familiar to them via repeated exposure.

        So writing for niche blogs can help you:

        Build your authority in a niche
        Get better exposure to that niche
        How do you figure out which niche blogs your dream clients are reading?

        The exact same way you found out about the major publications they’re reading.

        Study the social media accounts of people who work at the companies you want to write for–and see where the content they’re sharing comes from.
        Study successful writers within your target niche and see where they’re getting bylines.

        Ask. Reach out to people you’d like to work with on different channels and find out which niche blogs they turn to for information.
        Pitching works the same way, too. Use social media to build relationships with the content managers and editors you want to work with. Time and time again, Twitter has helped me land writing gigs with the niche blogs that help associate authority and ethos with my byline.

  • DH

    Dani Hart

    almost 3 years ago #

    Hi Kaleigh,

    How can an internal team be sure that the person they've hired isn't just plagiarizing content but actually coming up with original material?
    I ask because there is just so much - and so much great - content out there, it's impossible to be up on it all.
    A reasonably savvy person could wordsmith enough great content from a few resources to come up with a really good piece that looks original.
    So how is a business to be sure that this is not a concern with the person they are dealing with?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      Use a tool like this one: https://smallseotools.com/plagiarism-checker/

      So easy to copy and paste and make sure a freelancer hasn't just ripped someone else off.

      Also: Make sure they're pulling from RECENT data sets. Sometimes freelancers get lazy and will use old, outdated information. That's another red flag to watch for that's kind of on the same token.

  • SK

    S Kodial

    almost 3 years ago #

    Hi Kaleigh
    What your "freelancer tech stack"?
    Any tools you started recently?

    • KM

      Kaleigh Moore

      almost 3 years ago #

      I am very no-frills when it comes to my tech stack :)

      When I do use tools, they are things like:

      CoSchedule & Trello: A few of the clients I work with use CoSchedule and Trello for managing assignments. Both are fantastic tools that keep things organized and help everyone get on the same page when there are many different moving parts (like images, SEO details, progress updates, etc.)

      Thesaurus.com: The best resource I’ve found for synonym hunting. The built-in tools like in programs like MS Word just aren’t comprehensive enough.

      Grammarly: Great for catching errors and suggesting improvements that make your writing stronger and more clear. Use the browser extension!

      Google Docs: Seems kinda duh, but I use Google Docs--the Google suite, really--on a daily basis. From planning to writing, most of my content lives here. It’s free and cloud-based, which is all I could ever ask for. For those of you who want an outlining tool that’s a bit more robust, I’d recommend Airstory.