Leave a comment
Get the GH Bookmarklet

AMAs

Josh is the former head of growth for several venture-backed companies. He's written five books on technical marketing and is a Top Quora Writer of 2017 and 2018. He also founded and leads one of the most active communities online for marketers and founders (20,000 members).

Many people know him as the guy who broke LinkedIn’s algorithm leading to over 200 million views in six months on the site on his work. His work has been featured in Reuters, Forbes, Entrepreneur, Mashable, Inc., and BuzzFeed.

  • SE

    Sean Ellis

    10 days ago #

    Josh, awesome to have you on for an AMA! Two questions:
    1) how did you build your passionate community so quickly?
    2) how do you decide what clients are a good fit for your agency?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Sean,

      Thank you for having me on the AMA.

      1) "how did you build your passionate community so quickly?"

      There was a gap in the market for more technical marketing content for building audiences. I happen to found the first Facebook Group around this topic (now there are maybe 20 - 30 groups). I also hosted weekly growth marketing events for three years. This gave us a lot of organic growth. With that said, I emailed many people and messaged over LinkedIn to join the community as well. That worked wonders.

      4 Share
    • JF

      Joshua Fechter

      10 days ago #

      2) "how do you decide what clients are a good fit for your agency?"

      Asking the right question. I learned quickly that you can't help everyone. So first we identify their customer persona, level of product-market fit, and funding before making suggestions. The idea is to always take on clients who are a fit. With that said, in order to expand and see if other markets work for your services, sometimes you need to take a little risk.

      3 Share
  • JN

    Jason Ng

    24 days ago #

    What would be your advice in terms of order of prioritization when there’s zero infrastructure in place?

    • JF

      Joshua Fechter

      24 days ago #

      The first priority is having a solid team with zero egos. Egos kill most startups. On an infinite timeline, all startups with enough pivots can become successful.

      9 Share
  • JF

    Jonathan Frost

    23 days ago #

    What should my local artist friend do to make the highest income from her work? Thanks Josh.

    • JF

      Joshua Fechter

      10 days ago #

      I'd first identify her buyer persona, then heavily participate on Instagram with automation, giveaways, and pod engagement (influencers engaging with your content). There are excellent automation tools including Jarvee that have helped me scale 6 accounts to over 30K followers and drive over $200K in revenue. It's a little more complex, but it's by far the best tool. I'd also recommend building a website on Wix (something simple).

      5 Share
  • RS

    Rohit Srivastav

    23 days ago #

    Hi Josh, thanks for doing this.
    I subscribe to most of what you say about Growth Hacking and absolutely love the BAMF Bible and the value you provide there.
    However, can a company run and scale only on growth hacks without creating a sustainable and differentiated brand?

    • JF

      Joshua Fechter

      23 days ago #

      No. You need product-market fit. The better the fit, the better the brand. Eventually, scaling on growth hacks with a product that doesn't generate customers through referrals - will fail.

      4 Share
  • BL

    Ben Lee

    23 days ago #

    What are your favorite Chrome extensions for growth hacking?

    • JF

      Joshua Fechter

      10 days ago #

      When I think of Chrome extensions and growth hacking, productivity and creating processes to hand-off come first to mind. I'd say for productivity, it's Loom (video screen recording tool), Calendly (calendar-booking tool), and Mixmax (email productivity. For scraping data, I'd include Anyleads, Contactout, and Hunter. Then, of course, the custom ones I've created for myself, including a Facebook Group scraper and a newsfeed blocker for Facebook and LinkedIn on desktop. This helps me focus on creating content :)

      5 Share
  • IG

    Igor Gorbenko

    16 days ago #

    There is an ad for a marketing event floating around, it's scheduled for September 15th in Kyiv, Ukraine
    You are listed as one of the speakers.
    Is this even legit? It looks kinda shady.

    event website: growthmarketingstage.com

    • JF

      Joshua Fechter

      10 days ago #

      Igor, yes I'm attending the event in Kyiv as a speaker. Not sure about the look and feel of their marketing lol :)

  • ST

    Sakis Triantafyllakis

    23 days ago #

    Why did you found a growth hacking agency (BAMF Media rocks!) and not created a disruptive product or SaaS startup? I am sure growth hacking can be big in terms of revenue but it's not that scalable.

    • JF

      Joshua Fechter

      23 days ago #

      Great question. We're currently working on a SaaS startup in the writing space. You can check out some of the mockups here: https://www.squibler.io/

      We'll - hopefully - be finished in two months with development.

      5 Share
  • ST

    Spencer Toomey

    10 days ago #

    What is the most effective way to nurture/ utilize all of your Linkedin connections after connecting with them?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Spencer,

      Good to see you here. The most effective way to nurture them is to remarket them on other social channels with ads that help them overcome objections to working with you. You can do this by downloading your connections' emails under LinkedIn -> Settings -> Privacy, then using that list as a custom audience. It's also important to publish content daily on LinkedIn about your culture so that isn't an objection either to working with you.

      3 Share
      • ST

        Spencer Toomey

        10 days ago #

        Wow, definitely sounds like some simple pillars of success! Will definitely test this moving forward. Thanks brotha!

  • SS

    Sachin Sinha

    23 days ago #

    How to get the first 100, 50 ... users for a developer product which requires integration?

    • JF

      Joshua Fechter

      10 days ago #

      I'd recommend getting them from user testing interviews. For our SaaS product, we'll do around 300 interviews which should net us our first 20 - 50 customers while helping us improve the product.

      2 Share
  • MT

    martin tonev

    21 days ago #

    What are the best options for growth service for Instagram accounts managing https://instaschedulepro.com/

    • JF

      Joshua Fechter

      10 days ago #

      Hey Martin,

      I'd use the tool, Jarvee. I've tested close to twenty different IG tools and this is by far the best for automation. I've grown six 30K+ follower accounts with it.

      2 Share
  • PC

    Pedro Clivati

    12 days ago #

    Joshua, I'm a big fan of your work, congrats on the achievements so far.
    Here are some questions:

    Outbound Sales
    1. As a LinkedIn Expert, what is your opinion on using LinkedIn Sales Navigator as an outbound tool?

    Inbound Sales
    2. What do you think will be the biggest challenge for content marketers in the following years?

    • JF

      Joshua Fechter

      10 days ago #

      2. The biggest challenge will be in B2B and B2C content marketing. There's so much content out there, it's hard to stand out. So focusing on creating UNIQUE content will always be a challenge.

      2 Share
    • JF

      Joshua Fechter

      10 days ago #

      Thanks Pedro.

      1. LinkedIn Sales Navigator is crucial for any LinkedIn automation or scraping. Without it, you can get your account banned fast. It's a must if you want to use LinkedIn to generate leads.

  • AL

    Arsene Lavaux

    11 days ago #

    Hi Josh- It was nice meeting you in person at several growth marketing conferences.

    A quick question: How did you figure out your LinkedIn algorithm hack?

    Merci!

    • JF

      Joshua Fechter

      10 days ago #

      I copied and pasted one of my viral Quora answers into the LinkedIn status area and watched it go viral there as well. As Quora writer with 500 questions answered, I had a huge backlog to go through. So for the first two months, I repurposed content across onto LinkedIn resulting in around 30 million views in the first two months.

      3 Share
  • DH

    Dani Hart

    11 days ago #

    Hi Josh,

    Glad to finally have you on for an AMA! I'm curious...

    1. What was the most challenging aspect of starting your own agency?
    2. If you could tell anyone getting started in growth 3 things, what would they be?
    3. Where is your favorite place to be in LA? I'm spending more time there over the next few months and am happy to take your recommendations (or grab coffee sometime!)

    Cheers!
    Dani

    • JF

      Joshua Fechter

      10 days ago #

      #2
      A. Focus on the fundamentals first - copywriting, design, video, and photography. All marketing is to leverage these assets. Best of all, if you're good with these skills, you'll have an ability to build an audience.
      B. Focus on the end metrics. Most beginner marketers focus on cost-per-lead and acquisition cost. However, what matters most is the retention and customer referral rate. So making sure that's always top of mind.
      C. Learn attribution. That means tools like Google Analytics, Mixpanel, and SQL, and even knowing a little bit of Python. I see many companies with false positives because they're bad with attribution.

      6 Share
      • TB

        TasosAlexis Banioras

        3 days ago #

        Hi Joshua.
        Except the tools you mentioned, do you have any other recommendations about learning more for attribution?

        Thanks in advance!
        Tasos.

    • JF

      Joshua Fechter

      10 days ago #

      Hey Dani,

      Great questions.

      #1 Creating a unique service with virality and referrals. One of our services took us three years of marketing experience to figure out. And it's what separates us from many other agencies because it's unique to us. We realized that referrals are by far the most valuable part of running an agency. So having a service with an almost 1:1 referral rate was huge. It's also a service people refer to others within an organization (hence the virality part).

      4 Share
    • JF

      Joshua Fechter

      10 days ago #

      #3. Venice Beach. I may be biased because that's where I live, but I chose the area because it's beautiful, has surf, and great coffee houses.

  • AW

    ApO wal

    10 days ago #

    How often do you use data analytics (SQL/GA) on daily basis? How much time do you allow/day?

    • JF

      Joshua Fechter

      10 days ago #

      Today, I have people who do this for me. As an analytics nerd, I still miss spending many hours in SQL figuring out complex problems with attribution.

  • DN

    Davide Nastasi

    10 days ago #

    Hey Josh, great to "see" you here!

    I'm following every step of your journey and it's amazing to see how things are evolving!

    I use it as a daily inspiration! :)

    I've started a group recently: i've designed it hyper targeted, niched, local and most of my content is about people from the community.

    The thing i'm struggling the most so far is: how do i make people in the group understand they can post and interact?

    I'm getting them to introduce themselves and comment, but it's tough to get people to share their stories and learnings.

    At which point did people start to actively post and share their stories in the BAMF group and what do you think the trigger was?

    Thanks brother!

    • JF

      Joshua Fechter

      10 days ago #

      Hey David,

      Hope all is well! And good to see you here :)

      As you've seen in my group, it's often the case where one person posts everything. That doesn't mean it's a bad group. It means that the barrier to posting is high - maybe because the members' expectation of the quality of content is also high.

      With that said, having regular giveaways in exchange for commenting and posting unique content definitely helped me. It just takes time figuring out what people want in exchange for taking that action.

      I started sharing the stories of the BAMF group more spontaneously than anything. I met many of the people in-person and was excited to share their journey to help inspire others. I'd like doing it so much that I now do it regularly.

      4 Share
  • DF

    Damien Fuentes

    10 days ago #

    Josh,

    You've come a long way from giving presentations for Product School (Chinatown) or hosting events at the NASDAQ center or Google Space and working as a contractor. Congrats btw.

    Now that you've established your agency, what is the material difference between your role as a leader of an agency on growth hacking and the consultant / host / group moderator?
    What has changed for you (negatively) that you want to go back and recapture?
    What has changed for you (positively) that you wish you go back and tell yourself 2 years ago?

    • JF

      Joshua Fechter

      10 days ago #

      Damien,

      I appreciate the kind words.

      I now spend less time moderating the group. I have an assistant who helps me run it. With that said, I still have to produce a lot of the content. The good news is the content holds me accountable for improving the agency because - for the most part - I only write about self-tested case studies.

      As a result, those case studies are focused on growing my agency, and eventually, my software company. I don't do a lot of consulting unless there's a minimum time contract involved. I steer away from transactional business and opt more for long-term relationship services which helps build a community around us.

      The negative change would be adjusting to the service industry. My background is in SaaS and marketplaces, so this was definitely a big change.

      I wish I could go back two years ago and tell myself that it was okay to jump into entrepreneurship. That I didn't need to wait for the right time. Because the timing is never perfect.

      3 Share
  • JN

    Jason Ng

    10 days ago #

    Is there a go to resource you visit frequently to find the latest and greatest tools?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Jason,

      As simple as that may sound, I rely mostly on the conversations I have via Facebook Messenger and email with the BAMF community. The marketing space is filled with many bad tools, so having someone refer one to me via Messenger or email is all that more powerful in capturing my attention.

      3 Share
  • MB

    Melanie Balke

    10 days ago #

    Hey Josh,

    I'm curious to hear what you think will be the next big change in the marketing world. In 1 year, in 3 years, in 5 years? What channels are we relying on as marketers right now that will likely become saturated and which new channels do you think will open up that we should jump on the train for right now?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Melanie,

      We'll begin to see more acquisitions of online communities and social platforms. We've recently seen this with Microsoft acquiring LinkedIn and Github, Outreach acquiring Sales Hacker, and Angellist acquiring Product Hunt. The reason is community is the origin of all innovation. If you can have your thumb on its pulse, then your company will have better long-term prospects in terms of successfully expanding into new verticals and iterating on your core value proposition.

      Almost every channel today will become more saturated. I do see a lot more potential on LinkedIn's platform and Instagram. It may feel that these platforms are already saturated, but that's far from the case. You just need to ask yourself how many people produce high-quality content vs consume on each one. You'll notice there are often 1000 consumers for everyone one top-notch content creator.

  • AS

    Aazar Shad

    9 days ago #

    My business has been stale since last two months. I sell a GDPR Software. I tried following growth hacking strategies based on your guidebook : 1) Cold Emailing 2) Adwords (Educational and Direct) 3) Cold Calling 5) Lifetime deals 6) Product Hunt launch 7) Direct Letter Marketing (because it is GDPR compliant). Nothing has been working so far. Is it because the word 'GDPR' is dead or people are compliant?

    When should I decide to not pursue this business (https://ecomply.io/gdpr-digital/) anymore?

    • JF

      Joshua Fechter

      8 days ago #

      Never create a software before you pre-sell it. You're assuming there's a large demand when it looks like that isn't true from what you're telling me.

  • TP

    Tomasz Pasko

    23 days ago #

    Hi Joshua, I really appreciate your work. To be honest - you're one of two marketers who can give a real growth hack, never published before or not so popular. All other "gurus" repeating the same stuff everywhere.

    I have two questions.

    1. What are your two favorite growth hacks in e-commerce?
    2. What is your favorite growth hack with Instagram?

    I remember when I found you on the Internet somehow. You weren't so popular. Now, you're are one of the most known marketers in the World. How much time do spend weekly on doing nothing? Like meeting with friends, Netflixing, or just resting. Do you work 24/7?

    Last but not least, I really appreciate your Facebook Group. It literally changed my business.

    Good luck man, hope we'll meet one day :D!

    • JF

      Joshua Fechter

      10 days ago #

      1. For e-commerce, it depends on the product and pricing. We've had a lot of success with viral referral campaigns for lower-priced products and creating Facebook Groups for their highest valued customers (repeat purchasers of largest purchases). For higher priced products, you need to focus on building an audience and can't rely solely on ads or a viral referral campaign. That means creating an influencer presence on Instagram and Facebook. It can take a significant amount of time. Also, I'd recommend blog content - it helps you leverage that social audience building to get a new audience from organic search.

      4 Share
    • JF

      Joshua Fechter

      10 days ago #

      2. Using Jarvee. It's an incredibly advanced automation tool. I'm currently making a new guide and will publish it in the BAMF Facebook Group soon.

      Regarding productivity, I don't watch T.V. I do spend a lot of time reading. I read a new book almost every week. When growing up, my grandpa owned a bookstore close to my house so reading is very much ingrained in me. I try to go out, at least, once a week. With that said, I do like being in a cave for extended periods to write and create new growth hacks. I consider myself somewhat of a scientist.

      2 Share
  • GP

    Girish Pai

    23 days ago #

    What's your approach for reducing the B2B sales cycle ?

    • JF

      Joshua Fechter

      10 days ago #

      One of my favorite questions.

      1. Overcome objections before the sales call or demo
      Have current happy customers make testimonials overcoming each objection. Use these videos in your remarketing and retargeting funnel for prospects and customers.

      Ideally, no prospect should ask for a testimonial on a sales call - that means you're marketing is bad. I'd also remarket your prospects and customer with PR (Forbes features). Third-party credibility helps build trust before prospects decide to purchase and validates the past decision of current customers which leads to more referrals.

      2. Connect better with your current customers and prospects
      My friend has 9,000 customers. I asked how many he's connected with on LinkedIn. He said "zero." This is a big missed opportunity.

      You should connect with all of them on social to stay relevant and add value with content marketing on these social platforms. This way you're more likely to get referrals because you're more present and helpful in their lives. And remember, referrals close much faster than cold prospects.

      5 Share
  • LV

    Larize Villarroel

    11 days ago #

    Hey, Josh. Thanks for your contribution!

    I just started working as ~~growth hacker~~, so I have two questions about this:

    - What are the 3 most common mistakes I can not make at all?

    - What were the cleverest things you've ever done?

    Thanks in advance!

    • JF

      Joshua Fechter

      10 days ago #

      Hey Larize,

      The #1 common mistake is working on a product with no product-market fit. No matter how good your marketing is - it won't solve the problem that no one wants to buy your product.

      The #2 mistake is looking at vanity metrics such as # of views and cost-per-lead. A false positive is often worse than a negative because it causes you to invest more money in something that doesn't work. So always focus on the end goal of retention and referrals.

      The #3 mistake is doing everything yourself. Great growth hackers understand delegation and outsourcing is key to having success at their job. The only way to grow is to replace yourself.

      The cleverest hack was auto-tweeting 30,000 founders and marketers in California to attend my startup events. You can't do this anymore, but at the time, it helped me grow one of the largest event scenes in Silicon Valley.

      6 Share
  • VK

    Vrushal kapadnis

    10 days ago #

    Hey Joshua,
    What is your framework behind growth hacking ?
    What is the process you follow ?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Vrushal,

      Growth hacking to me is "creating the right relationships faster." The reason is that relationships underlie all selling. So whenever I email or post content, I ask how will this help me create a better relationship with my audience. I'd like to say there's a special framework that I use besides the AARRR Framework (acquisition, activation, retention, revenue, referral), but that wouldn't be true.

      It's more of a principled understanding that relationship building comes from your "know, like, and trust factor." How, why, and when you increase these variables determines your growth pattern.

      3 Share
  • NP

    Nick Pitrone

    10 days ago #

    What tools and extensions would you recommend for Instagram growth?

    • JF

      Joshua Fechter

      10 days ago #

      I recommend a tool called Jarvee. It's by far the best Instagram automation tool, but the most complex.

  • LP

    Lindsay Pease

    10 days ago #

    You are super true to yourself and not scared to hop on social media and make a video.

    For the people that are shy, what is your best advice for people trying to becoming a thought leader in a certain niche through video or blogging?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Lindsay,

      I have just as much fear as everyone else when putting myself out there on social media. However, I consider myself better at processing the emotion and understanding it. I also understand the psychology behind creating vs consuming (I'd recommend the book "The Organized Mind" for this one). If you understand what you do from a biological perspective, it becomes easier to rationalize risk-taking and being uncomfortable.

  • DB

    Dhaval Bhatt

    10 days ago #

    How do you attract so many amazing business people in your life?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Dhaval,

      The simple answer is practicing what I read.

      Many people read, but don't practice what they learn.

      But knowledge without use is useless.

      The books that helped me the most in establishing business relationships, include, "The Kingdom of God is Within You" by Leo Tolstoy and "How to Win Friends and Influence People" by Dale Carnegie.

  • MK

    Mariana Klober

    10 days ago #

    Hey Josh! I'm just curious... What is 'a day in the life of Joshua Fetcher' like?

    • JF

      Joshua Fechter

      10 days ago #

      Hey Mariana,

      I'm an early riser.

      I wake up at around 4 am and knock out as much of my writing and growth hacking experimenting before 2 pm. After 2 pm I focus on editing a lot of content and team meetings. At the end of every day, I do two hours of yoga to help ease my mind. My mom runs the oldest yoga studio in San Diego and looks thirty years younger for her age. She helped encourage me to practice which has helped tremendously with happiness and feeling healthy. I go to sleep between 8pm and 9 pm every night.

      4 Share
  • HD

    Hunter Lee Decker

    10 days ago #

    Hey Josh,

    Where does your inspiration come from? What is your lasting legacy?

    - Decker

    • JF

      Joshua Fechter

      8 days ago #

      Hey Hunter,

      My inspiration comes from seeing my Mom who always wanted to be an author, but never had time as she ran a business to support us. I want to help empower creators so they can achieve their dreams from founders to authors to artists.

  • DA

    dipta arefine

    10 days ago #

    Hey Josh,
    I am your follower in Quora, good to get a chance to ask you.
    I recently started a cooking channel on youtube, mostly for indian & Bangladeshi food.
    How can I grow??
    Will love hearing from you.

    • JF

      Joshua Fechter

      8 days ago #

      YouTube is difficult because sharing on other platforms no works well. I'd recommend understanding paid YoutTube advertising (Google Adwords) to help with the initial growth.

  • OR

    Ollie Ryan

    9 days ago #

    Hey Josh, thanks for BAMF Bible! It's really helped me out a lot.

    My question is - I have a friend that wants to sell a $500 product. What do you think is the best distribution platform?

  • AO

    Abid Omar

    2 days ago #

    Thanks for the AMA Josh!

    And thanks for recommending Jarvee for Instagram growth. Why are you and BAMF not using Instagram? I just saw your profiles with no posts.

Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter

Get Weekly Top Posts
High five! You’re in.
SHARE
45
45