Hi there, Growth Hackers!
I lead our marketing efforts and am responsible for overall traffic and lead generation, user acquisition, paid activation, and lead co-marketing initiatives, too.
A big part of our mission from a marketing standpoint is to make data, and more specifically performance insights, more fun for everybody. It’s too clinical everywhere else. We do that with a focus around brand, content, and product onboarding and usability.
In the past I led growth at Litmus, where I helped introduce a growth discipline to the company, develop hypotheses for growing key metrics in these areas, and ultimately improve conversions and net billings as a result.
I live about 2 hours south of Boston in central Connecticut with my wife and two boys. I love to mountain bike, run, and am a stellar basement guitar player.
Follow me on Twitter @Bonini84.
I will be live on June 26 starting at 930 AM PT for one and a half hours during which I will answer as many questions as possible.