Joei (@joeei) is the Content Marketing Manager at Mention, a web and social media monitoring tool that helps any brand listen to and analyze what's said about them, their competitors, and industry, anywhere online. She's also the Head of Acquisition for The Brand Grader, a free tool to analyze any brand's online presence in seconds.
She currently leads marketing partnerships and campaigns at Mention for demand generation. Apart from top-of-the-funnel marketing partnerships, Joei also works on:
- content marketing and management for the Mention blog, website, app, and social media
- lead nurturing, scoring, and management in HubSpot (qualify and convert leads through workflows)
- landing page and email conversion optimization
- product and customer marketing (newsletter, tutorial videos, onboarding emails)
- marketing and sales alignment (create sales assets, align ideal client personas, review MQL-SQL-OPPTY conversion and sales velocity)
Other topics of interest:
- Tech startup life
- Expat life in Paris
- Girls in tech
Feel free to ask her anything about all of those things!
She will be live on Oct 24 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.