Jessica Mendoza is a digital strategist and marketing expert. As the Senior Marketing Manager at The Associated Press, she led the website redesign and doubled online revenue growth within the first six months of the relaunch. When she is not in New York, she is in London working with the International team on global marketing strategies. She is known for her expertise on the intersection of marketing and technology, leading projects on data connectivity and growing the company’s online presence.
Previously, Jessica worked at media research company, Kantar Media. She was known for optimizing online and offline lead generation channels and increasing email engagement. Jessica also consulted for startups on brand awareness and conversion funnels. Jessica’s passion for learning has led her to join and be active at industry organizations, such as The Advertising Research Foundation, She Runs It, The Ellevate Network, New York Women in Communications and The CMO Council. She was a board member of The ARF Young Pros for three years where she launched a social media ambassador program and coordinated workshops for young professionals. She has published articles in Advertising Age and industry publications on marketing and career development and was a judge for the 2017 Webby Awards.
In 2015 she co-founded The Inspiration Alliance a community dedicated to inspire career-driven professionals to learn on personal and career advancement through a series of workshops, activities and speaking events hosted in New York City.
In her off hours, she runs The Modern Strategist; a weekly newsletter focused on the convergence of technology, design, marketing, and science. She enjoys geeking out on digital strategies at conferences. She is a sustainable fashion enthusiast and enjoys reading about behavioral economics and design.
You can follow her on Twitter: @JessicaGMendoza
She will be live on Jan 30 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.