Jeanne Hopkins leads Ipswitch's worldwide marketing organization, focused on building a metrics-based powerhouse to fuel demand.
She is responsible for the global marketing and demand creation for WhatsUp Gold Network Monitoring and MOVEit Secure File Transfer products, both on-premise and SaaS, with sales, customer support, and engineering teams based in offices in Georgia, Wisconsin, Utah, Ireland, and Massachusetts. She has comprehensive oversight of the content team, product marketing, website, analytics & marketing operations. Her current focus is on leveraging free tools via a wide variety of channels (channel, direct, e-commerce) to grow beyond Ipswitch's 42,000+ customers worldwide.
Prior to Ipswitch, Jeanne held executive marketing roles at HubSpot, SmartBear, Marketing Sherpa, Continuum Managed Services and MEC Labs. At HubSpot, Jeanne’s leadership helped the company land on the number two spot on the Inc. 500 list of fastest growing companies by generating 50,000 net new leads per month.
Jeanne co-authored “Go Mobile,” a top-selling mobile marketing book on Amazon.com. Jeanne advises various startups including BrightInfo and Bedrock Data. She also serves as the Co-Chair of the MassTLC Sales and Marketing Group.
Jeanne has won several industry awards for her achievements as a marketing leader. In 2017, she was named to the inaugural class of B2B Marketing Innovators in the category of Marketing Mentors by Demand Generation Report. She was also No. 3 on Social Media Marketing (SMM) Magazine’s list of Top CMOs on Twitter. Jeanne was named to CRN’s 2016 Power 100, an elite subset of the annual Women of the Channel list. Additionally, she has been honored four times by the Sales Lead Management Association (SLMA) as one of the 50 Most Influential Sales Lead Management professionals. She was also named to their 40 Most Inspiring Leaders in 2015, and 20 Women to Watch five years in a row, most recently in April 2016.
Jeanne holds an MBA in International Marketing from Suffolk University’s Sawyer Business School and a BBA in Accounting and Finance from Western New England University.
Outside of work, Jeanne has served as a board member at the StageWest Theater Company and the Children’s Theatre of Western Massachusetts.
You can follow her on Twitter: @jeannehopkins
She will be live on March 27 at 930 AM PT for one and a half hours during which she will answer as many questions as possible.