Irina Barskiy is the Head of Growth & Acquisition at Nutrimom - a startup under the global behemoth known in the US as Dannon. Nutrimom is a nutrition and coaching program for expecting and new moms that combines nutritional products, as well as an app where you can speak with maternal and nutrition experts, get tailored content and meal plans, and use various trackers. Irina is responsible for acquisition and retention, with all the fun a/b testing and optimization in between.
A big portion of her 10+ year marketing career has been in startups. She's so passionate about helping brands (big and small) grow, that in addition to her full-time roles, she works with clients through her own consulting firm. She's also won two Telly Awards for a TV campaign she worked on while at FlatRate Moving.