Snaplytics is the Analytics Platform For Snapchat. The team consists of a bunch of seasoned entrepreneurs covering development, design, marketing and business development.
We hatched the idea for Snaplytics back in December 2014, on the assumption Snapchat as a platform could become big. Two years down the road, Snapchat is dominating 'trending features' from an end-user perspective, and a lot of brands are creating business profiles on the platform adding a story to their products. We have been fortunate enough to be part of that crazy ride, looking at the metrics, content and discussing the possibilities of the platform with a lot of brands and agencies.
A lot of the insights and 'best practice' you hear and read around the web are based on a case story of 1... the narrator. We have detailed data from 200+ brands and frequency metrics from even more - it is about time we elaborate and share.
We can't talk much about our technical setup and how we are able to grab the data (hope you understand, it is our secret sauce...), but will elaborate on anything else but that.
On behalf of the team: We are looking very much forward to the AMA.
You can follow the Snaplytics team on Twitter: @Snaplytics
They will be live on Jan 17 starting a 930 AM PT for one and a half hours during which time they will answer as many questions as possible.