Cory Munchbach is the senior vice president of strategy at BlueConic, the world's simplest and most accessible customer data platform, empowering every marketer to find success with a CDP. She joined BlueConic as the director of product marketing before taking over all of marketing - inbound, outbound, westbound, and eastbound - and associated activities as we evangelize BlueConic and blow the marketing world's collective mind. Prior to joining BlueConic, Cory was an analyst on the customer insights practice at Forrester Research, covering the intersection of marketing strategy and technology and an expert in the marketing technology landscape. She is a frequent contributor to and oft-quoted in industry-leading publications such as Entrepeneur, Forbes, AdAge, MediaPost, MarketingWeek, CMSWire, and AdExchanger.
Cory’s greatest passion is for building teams and companies that motivate and inspire people to do their best work – and what makes for the most effective leaders. She’s always seeking to learn more about the latest and greatest ideas and research in this area – from academics, business leaders, scientists, and philosophers. Some of her favorite sources of inspiration are TED talks (listen to “Disruptive Leadership” from the TED Radio Hour to start), podcasts like Hidden Brain and Revisionist History, and books including Angela Duckworth’s Grit and Charles Duhigg’s Smarter, Faster, Better.
Cory is a Boston College alum and proud Boston native. Her spare time is spent reading, deepening her study as an ice cream connoisseur, and enjoying life with husband, dog, family, and friends.
You can follow her on Twitter:@corinnejames
She will be live on Sep 12 starting at 930 AM PT for one and a half hours during which she will answer as many questions as possible.
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