Hey there, I'm Andrew! I work at Wistia, where our team is focused on pioneering new and creative ways companies can use video in their marketing.
I lead our growth and marketing efforts and am responsible for all things related to user acquisition, activation, and e-commerce for our video marketing product.
That means I spend my days running A/B tests, analyzing funnels, and using data to improve our decision-making—all while coming up with innovative ways to use video to accomplish our team goals.
I've been a long-time community member on GH and am super excited to participate in this AMA! I’ll be live on May 17 from 12-1:30 p.m. EST answering as many questions as possible. Plus, this AMA will be part of a week-long event we’re running at Wistia to help high-growth companies improve their marketing with video.
During the event, I’ll try to prioritize video questions whenever possible. But if I don't get to your question, I'll try to send a follow-up afterward. :)
Need inspiration for what to ask? I've written about how we manage growth at Wistia and would be happy to elaborate on any of the tactics and strategies mentioned there. Or feel free to ask for specifics around how we balance creativity with a statistical approach when using video throughout the funnel.
You can follow me on Twitter: @acapland.
I will be live on May 17 starting at 930 AM PT for one and a half hours during which I will answer as many questions as possible.