Hi Growth Hackers! I’m Val Geisler, Email Marketing Strategist and Conversion Copywriter, and I'm ridiculously obsessed with email and the customer experience. You probably dream in conversion and churn numbers and I do too… and that's exactly why we're going to get along.
But let me tell you something: I'm not your traditional Growth Hacker.
I was born the oldest of four kids in a busy household with two working parents. In my Girl Scout troop, I was the organizer of the cookie sales, the planner for all outings, and the leader of the team. I am, after all, a Leo.
In college I majored in theatre production became a professional stage manager in the opera world. It was a fast-paced, high drama environment that required deep levels of organization. I mastered the Excel spreadsheet. Fonts and color-coding were my tools and knowledge and communication were my game. I managed paperwork, props, moving parts, and personalities galore.
Never one to shy away from a huge task, I then brought a big Canadian brand to a small Virginia town and built a community around yoga and love. It was an incredible honor. I’ve coordinated volunteers and participants at the Happiest 5k on Earth and planned travel logistics for the team making it all happen.
To say that over the years I learned a thing or two about speaking to a customer's needs and wants is an understatement.
I've spent the last six years deep in the world of customer experience and research. I built the content and email marketing for a fast-growing startup, wrote around the Internet about what makes for good email, and I am an introvert who loves figuring out how people think.
I also spent over a decade behind the scenes of everything from non-profits to multi-six-figure businesses, and I have the innate ability to think big picture and minute details at the exact same time. While this drives my husband a bit crazy, it works out really well for growing software companies.
So, yeah. I guess I am a Growth Hacker after all.
Some email marketing things that might interest you:
Feel free to ask me anything you want to know about email marketing, customer experience, or women in tech. I'm passionate about those three topics in ways I can't quite describe.
Oh, and come say hi on Twitter! I'd love to continue to get to know you.