Hey Growth Hackers!
I'm Pascal and I am passionate about growth. Super recently I co-founded the Blockchain Marketing Agency: Spike. Before I went down this road I freelanced as a growth marketer for several crowdfunding projects, I was head of growth at a sustainability startup and eventually ended up in the blockchain startup scene. I try to host meetups every 2 months or so here in Amsterdam with my community Growth Hacker Talk and more recently also partnered up with a blockchain consultancy firm and with a crypto fund to host the Square5 - Blockchain Investor Summits.
The most recent successful project I ran as a freelance growth marketer was Blockport. An Amsterdam-based social crypto-exchange. They decided to raise funds through a token sale and hired me to head their growth, together with a friend and fellow growth marketer Gino Taselaar we designed the complete marketing strategy for this token sale. We heavily leveraged social ads and retargeting, partnerships, bounty programs, viral marketing and user acquisition.
All marketing starts with a good product, and even though Blockport didn't have a working product yet at the time of the token sale, we did do a lot of customer development and made sure that we had a very resonating value proposition. This, of course, made our jobs way easier.
By coordinating these channels with each other and some positive side effects from the uptrend in the market back in January we managed to sell out the entire 16,666 ETH token sale in just under 15 minutes!
Blockport's mission is to make cryptocurrency accessible to anyone by providing them with an easy to use exchange that also has social trading features, like the ability to follow other traders, check out their trade performance history, and, if you like what you see, copy their portfolio.
Community is a big part of what Blockport is all about, so that has been a large focus in our marketing strategy. Community is also a big factor for crypto investors to invest in a project or not, so it kind of felt like a necessity to run experiments to get a viral channel to work.
I currently live in Amsterdam, right next to the Vondelpark (Amsterdam's miniature Central Park) and travel across the country as much as possible to see my lovely girlfriend as often as I can (in the Netherlands this means a 1 hour train ride). I like to go out for a run in the park in my spare time, I love traveling, even though I haven't seen much of the world yet, and I very much enjoy reading books. Currently I'm very captivated by "Thinking, fast and slow"
If you want to get in touch, feel free to add me on Linkedin.
I will be live on July 10 starting at 9:30AM PT for one and a half hours during which I will answer any questions you may have regarding the marketing process of a blockchain token sale or Amsterdam
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