Hi! I’m MIchele Linn. I’ve been in the content marketing space for the past decade (and in marketing for more years than I’d like to count!). I’ve written hundreds of articles, spoken at industry events and had countless conversations about content marketing. And, I’ve seen a lot of things change -- for both better and worse -- throughout the years.
I’m currently the co-founder and head of strategy at Mantis Research. We work with marketers to create, publish and amplify original research (think: benchmark guides; state of the industry reports; research findings on niche topics).
Before starting Mantis, I worked with Joe Pulizzi and team at Content Marketing Institute (CMI). (Fun fact: I was the first person Joe hired when launching CMI in 2010.) I started as managing editor and jack-of- all trades, but as the company grew, I led the editorial team and helped build the platform to 180,000 subscribers. I also had the privilege to meet and learn from hundreds of fellow content marketers.
If I’m not thinking about research, marketing about building a business, I’m may be focused on how I’m working. What can I do to be more productive -- and create more meaningful work? I think it’s a struggle for a lot of marketers today in this always-on, easy-to-get-distracted environment.
When I’m not working, I’m likely hanging out with my family in Michigan, walking, traveling or trying to be truly present everyday.
While content marketing (and how it’s changing), original research, personal productivity, managing work and family are some of my favorite topics, I’m an open book. Ask me anything!