Mary Drumond is Chief Marketing Officer at survey tech startup Worthix, and host of the Voices of Customer Experience Podcast. Originally a passion project, the podcast runs weekly and features some of the most influential CX thought-leaders, practitioners and academia on challenges, development and the evolution of CX.
Mary's goal is to broaden the reach of Customer Experience, connecting it to Marketing, Business, Design-thinking, Data Science, Statistics, Behavioral Economics, and Artificial Intelligence. Together, these fields hold the power of communication and understanding between businesses and consumers.
As the Customer Experience Era continues to disrupt the methods that worked in the past, the ability to adapt to the changing customer perceptions and expectations is more valuable than ever.
Worthix uses a scientific methodology to analyze and decode the unpredictability of human decisions to help companies understand their worth and keep value propositions updated. This creates more empathetic companies by showing them how to provide the precise experiences that will woo their customers, therefore motivating them to buy, re-buy and stay loyal
Mary moved to Atlanta in 2016 after Worthix relocated its headquarters from San Francisco. In between her role as CMO, podcast host, mother to a rambunctious 6-year-old, as well as an even more energetic dog named Poppy, Mary spends her free time at the gym practicing Olympic weightlifting.