Leave a comment
Get the GH Bookmarklet

AMAs

María Virtudes Briz, also known as ‘Marivi’, is currently a Head of Product Development in Telefónica. Since Marivi joined Telefónica, 9 years ago, she has been working in challenging environments such as Guatemala, Madrid, London, São Paulo and Santiago Chile.

During those years, she has been changing areas and job roles, but the common factor is that she has been able to understand and translate customer needs into digital solutions using different methodologies: Design Thinking, Design Sprint, Agile, Lean Startup.

Her main responsibilities include the definition of a global roadmap, product development strategy, and delivery of Entertainment (Video, Games, and Music) Solutions available in 8 countries, +10 devices, with more than 6MM users and revenues of +1B€.

She is considered an “intrapreneur”, with high energy and a wide management experience, leading large multidisciplinary teams (including Engineering, Quality Assurance, Software Development, and User Experience).

You can ask her about a lot of topics, starting with the ones below:

- How to build and launch digital products

- Manage a product team

- Product Thinking and User Journey Mapping

- Agile methods and customer centric design

- Data driven decisions

- MVPs and experiments

  • EC

    Edgar Castellanos

    about 2 months ago #

    Hi Marivi! How do you approach setting success metrics for a new feature if this one doesn’t necessarily involve a key funnel? I'd like to get your thoughts on what other factors we should consider.

  • BB

    Bárbara Bonfim

    about 2 months ago #

    Hi Marivi, so glad to see you here! Thanks for sharing your experience with all of us.

    We know how challenging it might be to lead a mindset switch in big and traditional companies.
    I wonder, how are you and your team dealing with this process of breaking silos at Telefonica?

    And considering the 'new normal', what challenges global platforms will face to promote the growth methodology?

  • VD

    Vaibhav Dwivedi

    about 2 months ago #

    Hello, Maria. I would like to keep it simple and short.

    What is your most common practice when building a marketing strategy?

  • EC

    Edgar Castellanos

    about 2 months ago #

    Hi Marivi! Thanks for taking the time. How do you coordinate the various products your company offers between all the PMs?

  • EC

    Edgar Castellanos

    about 2 months ago #

    Another one, What is the metric selection process for you as you determine the success of your product offering? How do you go through the selection of metrics among several options that you can select?

    Thanks!

  • AV

    Anže Voje

    about 1 month ago #

    Hi Marivi! What are the key differences between the Entertainment category consumption between markets/continents?

  • GA

    Gaurav Arora

    about 1 month ago #

    Hi Marivi!

    I want to ask what does it take to achieve a retention rate of more than 80%? Is it completely dependent on marketing or involves product as well?

  • SD

    Sagnik Datta

    about 1 month ago #

    Hi Marivi! Super thrilled to hear from you. I am heading to become a telecom product marketing manager. Could you please share some of the growth experiments and data driven decisions relevant to telecom product that we can learn from and possible the results achieved ? Failures and / or Wins !

  • PC

    Pedro Clivati

    about 1 month ago #

    @Marivi, thank you for sharing your time and knowledge with us all.

    For a successful product-growth project, cross-team collaboration is a must. I'd love to hear some of your tactics to ensure the flow of information and execution between different areas and teams is happening smoothly, in a company of Telefonica's size?
    And I'd love to hear about the process of setting up your NorthStar Metric and how that has impacted the daily routine of the product team.

  • SK

    Silpa Krishna

    about 1 month ago #

    Hi Marivi, how do I increase the brand image of a tiny retailer without burning my pocket? Also, how can I generate leads for the same? Thank you for your time.

  • AS

    Abdul Sacoor

    about 1 month ago #

    Hi Marivi,

    Your experience and marketing background are impressive.💪😉

    Based on the current situation which tools did you use to survey consumer habits, in terms of using media? Based in that, which new products did you implemented / or are in the pipeline?

    Thanks,
    Abdul

  • TH

    Thomas Harper

    about 1 month ago #

    Hi Marivi! Thanks for help and your dedication. I would love to know what are the best apk to manage digital marketing campaigns?

  • LN

    Louis Naugès

    about 1 month ago #

    What are the key differences for a Telecom operator between mature markets (Europe, USA...) and developing ones: Asia, South America, Africa...?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Kristen DeCosta (@kristen_decosta)

    Customer engagement and retention can make or break a SaaS company. I'd love to hear some examples of strategies you've tested: What strategies have you implemented at your company? What worked and what didn't? What was the outcome? Thanks for discussing!

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Pradyut Hande (@pradyut_hande)

    How can one create more buzz around new product feature launches? I'm specifically interested in how SaaS businesses do this.

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Ben Kessler (@kessler)

    Is there a gold standard go-to-market plan for a mobile app launch / release?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Abhishek K G (@abhishek_k-g)

    Do any of you have a handy checklist for beta launch? What are the things we must be doing while going for a beta launch? How do we acquire those early adopters?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Gary-Yau Chan (@garyyauchan)

    Should growth experiments run for 2 weeks or run until it hit sample size?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from John Tan (@john_tans)

    How many experiments do you run every month (30 days) as a team/company?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Nathan Lippi (@nathanlippi)

    When running product-based retention experiments do you do A/B tests or cohort analysis?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Joshua Lustre (@jlustre)

    How do you measure the success of your individual experiment in relation to your North Star & Objective if you run multiple experiments in a week?

  • QA

    Q&A AMA

    about 1 month ago #

    Question sent anonymously

    Does MVP mean half-assed?

  • QA

    Q&A AMA

    about 1 month ago #

    Question from Thiago Holanda (@thiago-holanda)

    What integrations do you recommend to link CRM and Outbound Tools I mean for example if you use a CRM that doesn't offer a tool for email marketing and etc?

  • NC

    Nathália Carvalho

    about 1 month ago #

    Hi Marivi! I loved to see how our experiences are similar. Please, share more about your 3 top data driven decisions in this year. ;)

  • BO

    Brett Osler

    about 1 month ago #

    Hi Marivi - What are your key considerations when designing customer-focussed solutions for global markets and have you had to implement market-specific solutions on any of your projects? Muchos gracias, obrigado amiga.

SHARE
98
98