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Hey growth fam! 

So excited to do this. I’ve been reading GrowthHackers.com for four years, every single week, learned a tone, the team is beyond amazing - they are sharing knowledge royalty and before I dive into what I do - let me just say how endlessly grateful I am to have a chance to share with the community some knowledge bombs of:

*sweat, blood and tears during TGE (ICO of utility tokens) - crazy times when numbers that most teams would celebrate as great monthly results have to be delivered weekly 

*falling in love with instant feedback and transparency of the crypto community, 

*becoming a sucker for decentralization and privacy driven by blockchain technology and 

*transitioning from TGE (fundraising mode) to building a business as a CMO.

Before joining OriginTrail as a CMO last year, I worked as a growth strategist and growth marketer for three years with the various high-tech companies. Since I have huge FOMO swings when I learn something new - I’ve also coordinated a Kickstarter campaign back in 2016 and co-created a Udemy course last fall in Growth hacking with the wonderful Eazl team. 

Prior to that, I got valuable experience running local projects for Google and Rocket Internet in my home country Slovenia. 

Now I am full-time CMO of a company OriginTrail, a blockchain company enabling businesses to speak the same language with integrity. We are developing data exchange protocol for interconnected supply chains. It is a B2B, middleware solution, but with a strong community of individual supporters and token holders who will be involved in providing the infrastructure for the decentralized network we are building. In January, OriginTrail raised the equivalent of USD 22.5 million in Ethereum through the Token Generating Event (TGE), including the public token sale, to develop the protocol.

I also mentor other projects within Blockchain for Social Impact Coalition, powered by ConsenSys, and I sometimes do ICO reviews. I also like to engage with the local community and meet like-minded people on my travels - blockchain fam is still super small and we need more good growth/marketing people to join us on an exciting journey of raving decentralization and blockchain. Because it is not a future - it is already here. 

But since you are here - reading the holy grail of all growth wisdom in the planet, you are probably more interested in your career than mine :) Ask away! I welcome all the questions and I will answer them honestly and diligently. 

  • TR

    Teo Radetic

    3 months ago #

    Several questions:
    1. How is marketing/CMOing in the blockchain stratosphere different from other tech startups? In terms of processes, target audiences, tools, anything and everything.
    2. How did your day-to-day job change after your super successful TGE? In other words, how are you building the business as the CMO now, what are your main strategies/goals/challenges?
    3. What surprised you the most about the TGE? Something you did not expect or could anticipate (either positive or negative)?

    • MV

      Maja Voje

      2 months ago #

      Hey Teo, great to have you here. Excited to answer your several questions :) Let’s hit it.
      1. In my experience, when onboarding new people to the project and talking to my peers, blockchain as a technology is not the easiest tech to understand. Often it takes up to two months for someone to just understand it to a sufficient degree that he or she is able to create content independently or interact with the community in a confident manner. Two blockchain marketers that did amazing work in describing why blockchain marketing is unique are my respected colleague John Licata https://thenextweb.com/contributors/2018/03/15/blockchain-cmos-faced-unique-marketing-challenge/ and legendary marketing advisor Jeremy Epstein who writes the blog https://www.neverstopmarketing.com/about/. Furthermore, I’d say that blockchain has some specific channels such as Telegram, Discord, 4Chan that are new to the majority of tech marketers with an exception of gaming and e-sports marketing maybe. It also has a special community lingo (lambos & moons) and - my favorite thing of them all - engagement is much, much higher than anywhere I have seen before. The majority of my colleagues get more than 70% of website traffic from organic and referral sources. The data is scattered over multiple platforms that a marketer does not have the access to, so there is no way to do let’s say a CRM of your token holders, which would be contradictory to the idea of decentralization per se. This is not a great data analysis starting point, but eventually, one learns how to live with this and finds alternative solutions and research techniques to learn about what is going on.

      3 Share
    • MV

      Maja Voje

      2 months ago #

      2. Since the OriginTrail https://origintrail.io/ protocol is a B2B solution and our token TRAC is a utility token, we are investing a lot of resources to increase protocol adoption. This is more of a B2B marketing job. A community that we started to build in TGE times remains incredibly important to us throughout this process and we are establishing another community - the community of node holders and devs, which is way more technical. Let’s say that before all eyes were on one prize - successfully finishing the TGE. Now, we are catering to more target groups which are co-creating the ecosystem that we are building. These groups require new channels, content types, prefer different communication forms. So while transitioning from a clear focus on one audience to catering to and successfully managing multiple audiences, we are constantly developing strategies and experiments to find the ultimate target-audience-content and target-audience-channel fits as Sean Ellis and Morgan Brown nicely explained in their book Hacking Growth https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X

    • MV

      Maja Voje

      2 months ago #

      3. That’s a good one. I found it simply incredible how much support and appreciation for the project we experienced. I like to describe this outcome as simply - being a decent person always pays off. Just don’t provide the service and treatment that you would not like to experience and the community will appreciate that. Biblical as it might sound - it is true and turned out to be a big advantage in community management to simply nurture empathy and be genuinely interested in helping people. UX in crypto is so challenged. I am fascinated that I am more likely to experience a good support if I buy a $10 product over in e-commerce than if I try to support a blockchain project with $10.000. Long way to go here.

  • JB

    Jean Baptiste

    3 months ago #

    hi it is a good telegram group
    how do you grow twitter and telegram without doing airdrops and not so much bounty for ICO?

    • MV

      Maja Voje

      2 months ago #

      Thank you for your kind compliment and welcome here. You are right, bounty programs and airdrops are the most common techniques to boost initial social media traction for an ICO or a TGE. A lot of companies build their referral system based on this or send messages via https://earn.com/. It is a quick boost of social following numbers, yet the quality of these followers is not even questionable, these are in 99,99% zombies of your channels - just there - never active (or if they are active, they are asking questions about bounties so it makes it very obvious why they are lurking around). Everyone does airdrops these days, 20K telegram is no longer a wow factor, but purely a vanity metric if channels are grown by using only these techniques. They work, but they do not guarantee you a sustainable growth and long-term community engagement.

      Organic growth of a Telegram channel is the result of a clear CTA (why people should join) and value proposition on the website (good discoverability also via Telegram search is important), and a consequence of excellent community management. Be excellent at providing a great service, good information and kind environment to your community (no matter how small you start), drive at least steady growth of Telegram following base (otherwise community members can get nervous) and you are very likely to get good recommendations from micro influencers, from supporters in closed groups and sometimes even journalists. The very last advice. Mind security, educate your community members on how to stay secure from day one.
      Good luck with your project!

  • TK

    Teja Kocjancic

    3 months ago #

    Hi Maja,

    I would really like to know how does the transition from a more 'general' marketing to crypto (ICO) looks like? Is there a huge difference between the markets?
    Would you say it's a bigger learning curve? What challenges did you encounter?

  • EK

    Erikson Kuebler

    3 months ago #

    Hi Maja, thank you for taking the time to answer our questions. A few below:

    1. Because blockchain/cryptocurrency is a relatively nascent industry, what do you think are the most effective ways to leverage direct marketing tactics such as “cold” emails to journalists and influencers for free growth/exposure?

    2. How do you leverage protocols’ native tokens to acquire new users? E.g. Since targeted token distribution creates the equivalent of “paid API calls” for people, are you finding that it’s helpful to target users based on certain parameters, and incentive them to complete tasks for tokens?

    For reference, I worked on this paper as a framework for low-cost marketing using “SmartDrops”, and I’ve seen this model work successfully in the past with projects that I am involved with.
    https://medium.com/@DJohnstonEC/the-smartdrop-model-859888916d94

    3. Do you think that on-chain data can help growth hackers target new users? E.g. Do you leverage on-chain data when targeting customers? For example, if you are promoting a new exchange, airdropping or reaching out to all wallets that hold Ox tokens, etc.

    4. What is the biggest mistake that protocols make when marketing? Is this the same mistake that founders of traditional companies make, or is it blockchain specific?

    5. Do you believe that founders are allocating enough of their tokens to “bounty” programs? If yes/no, what do you think is the right amount?

    • MV

      Maja Voje

      2 months ago #

      Hey Erikson, great questions, it is clear that you have your skin in the game. We come from different backgrounds. I work with B2B utility token and my focus is protocol adoption by companies, which means implementation of blockchain technologies in an existing technical infrastructure of the company. It is a complex process that takes months to execute, so token airdrops for protocol adoption that you are practicing are not the right channel for us. But I will answer as helpfully as I can.

      1. I believe in nurturing great relationships with publishers and reporters. We manage to build them at events. We have also pitched very some selected expert writers via Twitter (if they are interested) and presented them our use cases https://origintrail.io/use-cases. This is always done very added-value-driven. We believe in content co-creation and we do have PR more in the function of market education than promotion We have worked with a PR agency during TGE - here is our case study https://uproarpr.com/case_studies/origintrail/. We do talk a lot with crypto influencers. We are in direct contact with them. We always propose a special angle, offer our team to participate and help them create a high added-value content. If they do it without our engagement, we will surprise them with a swag bag. Hope this helps.

      2 Share
      • MV

        Maja Voje

        2 months ago #

        5. Again, I am not a huge believer in a sustainable growth with bounty programs for B2B blockchain projects driven by technology adoption by companies and organisations. Worked well for some of my friends who have B2C products (users can use tokens) or crypto-first products such as crypto exchanges, wallets or assets management apps. With every huge bounty program, there is a risk of pump & dump too. To reward contribution instead of pumping vanity metrics makes sense and will be valued by the community. I am simply saying that it is impossible to do “one size fits all” solution here and my thoughts should always be understood in a context of an environment that I am working in. Good luck to you, I wish you all the very best!

    • MV

      Maja Voje

      2 months ago #

      2. Interesting article. I was also inspired by proof-of-caring, as I mentioned in one of my previous answers. It did not work well for me back then, but I’ll give it another shot since OriginTrail is blessed to have an intelligent and very supportive community.

    • MV

      Maja Voje

      2 months ago #

      3. No, we do not do that. As explained before, OriginTrail issued a utility token for supply chains. We are committed to increasing protocol adoption where B2B marketing is the name of the game. Could be a good option for other projects. Ping Pascal https://growthhackers.com/amas/ama-with-pascal-van-steen-founder-at-spike-blockchain-marketing for example, the proposed solution would make more sense for his project.

    • MV

      Maja Voje

      2 months ago #

      4. Simply being too technical and talking features instead of what added value does the protocol bring to its user. In my experience, that is the most frequent trap with many high-tech products (it is explained beautifully in Intercom on Marketing book https://www.intercom.com/books/marketing).

      1 Share
  • SE

    Sean Ellis

    2 months ago #

    Hi Maja, I noticed that you posted a question in Pascal’s AMA earlier this week. It’s interesting that you both have expertise in the Blockchain space. Did any of his AMA answers surprise or stand out to you?

    • MV

      Maja Voje

      2 months ago #

      Hey Sean, honored to be doing this. I have been following Pascal for quite some time (growth content) but I only first met him in Amsterdam in May when I attended one of his meetups. For blockchain, you gotta have love for the space and understand it, but I do believe that growth marketers have an easier time to adapt to the space than some of the more traditional digital marketers, who may be more oriented towards digital advertising. Calculating ROI, cost per acquisition and attribution model making remains a challenge in blockchain. For this reason, focus on experimentation and a broad knowledge of (traction challenge) is an advantage. Also, the mindset of rapid experimentation comes super handy in our rapidly changing environment. Pascal did a great job at his AMA. Content did not really surprise me, more so that so many people know how amazing the growth scene is in Amsterdam, they are a true powerhouse in Europe. Slovenia, on the other hand, where I am from, is one of the most established blockchain hubs in Europe, we have so many things going on. Definitely worth checking us out, so welcome to Bled again!

      Reference:
      AMA with Pascal van Steen, Founder at Spike - Blockchain Marketing https://growthhackers.com/amas/ama-with-pascal-van-steen-founder-at-spike-blockchain-marketing

      2 Share
  • JF

    Jan Forsthuber

    3 months ago #

    How are you dealing with the "community"? Because honestly, a lot of people in an ICO/TGE community are there only for the gains and want to see the token go to the moon, otherwise, they don't care and eventually start FUD-ing the project, even if it is a great one.

    • MV

      Maja Voje

      2 months ago #

      Hey Jan, you are right. Yet, I would dare to argue :) that the community eventually becomes a reflection of the company’s culture. This week we had a weekly update with our community admins and one of our admins from the USA said something that I will never forget: “Don’t neglect what people are here for”. The basic motivation why people engage in groups is to get informed about the project, to exchange opinions (and sometimes snippets of their lives) with the peers, and to ask questions. Never shy away from any questions, encourage intellectual debates, invite most specialized team members to prepare answers or do AMAs, reward the most loyal and helpful community members with some swag or simply a public shout out. Lead by example and explain why something was moderated if the community complains. When you feel there’s FUD - first, be nice. Most blockchain marketers who are active in support channels can become paranoid from all the spam and malicious phishing in their channel, but leading a community is not policing around and judging people, it is nurturing the relationship with them. If people get a decent explanation, they eventually thank you and case closed. If the trend continues, give them a well-intended warning. Do not discourage people from sharing their pets pics, football comments, etc. Lead the narrative - share updates, sometimes repost the best content for new members, give them some channel-exclusive treat, be nice to them. The sentiment always depends on the market to some extent, but if you manage to keep the good vibes, the community will appreciate that a lot.

      I have our community on a pedestal. I am in touch with them daily and we collect insights from what they are discussing. We inform them several times a week. Two of my colleagues described some actions that we are doing in their blogpost:
      https://medium.com/neptune-insights/the-complete-guide-to-post-ico-marketing-in-2018-716d99eae3ca
      https://medium.com/@adrianbarwicki/hack-your-ico-marketing-strategy-750a10032fb3

      Yes, these are absolutely things that do not scale, but I don’t think that building a culture ever consists of many things that do scale. Community management is an important input for our learning process. We invest resources to cater to the community and our team is actively engaged in conversations with them. Hope it helps.

      Treat Telegram like a garden, nurture the nice flowers, put work and love into it. I wish you a good harvest of healthy sweet fruits (loyal community members, new insights and good vibes for the project) in your garden.

  • VG

    Val Geisler

    3 months ago #

    Hi Maja! Super intrigued by your statement "falling in love with instant feedback and transparency of the crypto community". Tell me more... did you used to dislike feedback and transparency? How did you fall in love with it? What did you struggle with?

    • MV

      Maja Voje

      2 months ago #

      Hi Val, thank you so much for being here. Love your AMA too.

      Customer feedback has always been near and dear to me. It was just more difficult to collect it before I engaged in blockchain. Doing surveys and interviews was something that resulted in some of the best breakthroughs in my career. That is why customer research is near and dear to me and I will always be doing it at least on a weekly basis (right now I am active within the community every day). Of course, doing this does not come naturally to the majority of people. The most of us are nervous before being sent out on the street to do UX testing let’s say for an app and fear rejection or unfavorable comments when searching for respondents for the interviews. This is normal. But the benefits of doing research outweigh the downsides, so I am one of the people that rave that the best ideas for early-stage experiments are coming from qualitative research.

      What surprises me the most about blockchain-centered communities is how fast you get the feedback and how direct it is. I like to call this hyper-transparency. In the old days “prior to blockchain”, I would have to systematically organise collecting the feedback, but now we get immediate feedback to almost everything that we publish. We are aware that this feedback sometimes is not representative and if we feel this is true and the issue is important to us, we use standard methods such as surveys, focus groups or interviews, but for the sake of a fast learning curve, it is often enough just to ask the community in the chatroom what they think about this and that or how can we improve certain materials in the future. I have never had as much qualitative feedback on my hands to work with. This book provided a valuable guidance.

      Not only do we get plenty of honest and prompt feedback from the crypto community, also the practice of reporting back to the community is more frequent and transparent. Whereas a traditional company would publish quarterly reports or a yearly report, in blockchain we prepare community reports on a monthly basis (or even more often). Have a look here, it is a great article.
      Hope that answers your question and thanks again for asking it and giving me the opportunity to explain something that truly is one of my favourite things to do on a job.

      2 Share
  • GR

    Gregor Romavh

    3 months ago #

    Hello Maja, I have a question for you.
    What do you think about "guru" agencies using cheap and fake social proof from countries such as India, Malaysia, Nigeria and so on? Do you think it really helps geting the desired traction? Is it better to spend more money and get real followers?

    • MV

      Maja Voje

      2 months ago #

      Dear Gregor, I sincerely believe that this is not only bad for the company (lower reach to regular content, risk of being revealed, etc. - this and more), but for the reputation of the industry as a whole. Fake-it-till-you-make-it strategy may impress some people who are either not very social-media savvy or do not look at things carefully enough. Yet, every person can see the number of fake likes and easily see what is going on with free online tools.

      I have been talking about bounty programs before. This is, unfortunately, a common practice in the industry. Yet, we can do better as a community. It is no secret that I am not a fan of marketing agencies and I believe the best blockchain marketer will breathe, sleep, sweat and cry the product in the same way that product marketers do. It is of vital importance to nurture at least some marketing personnel during fundraising to grow up with the project and learn how to serve the crypto community. Complete outsourcing (without internalizing any of these skills) is a dangerous decision often used by money grabbing projects that show the entire industry in a bad light. We can do better!

      Keep on rocking & transparency 4life!

      2 Share
  • JL

    John Licata

    3 months ago #

    The blockchain marketing world is so unique for the challenges that it presents. How do you navigate the skepticism for the tech as well as the negative/misunderstood association with Silk Road and dark side of crypto? Clearly blockchain and crypto have a relationship but the tech and infrastructure weaving the blockchain needs to be better understood - thoughts on how to overcome this??

    • MV

      Maja Voje

      2 months ago #

      Dear John, thank you so much for being here, I’ve quoted one of the best articles that we have in the blockchain CMO space :) written by you before https://thenextweb.com/contributors/2018/03/15/blockchain-cmos-faced-unique-marketing-challenge/. You are absolutely right to highlight the problem of industry reputation. It is still maturing and it has some bad history (and also money grabbing ICOs with no clear token utility and development aspirations do not do us a favour in increasing the reputation of the technology). But it has so much more potential and it is an important job for everyone active in the industry to EDUCATE, EDUCATE, EDUCATE.

      At OriginTrail, we do workshops with companies interested in applying the protocol, often starting with a keynote what blockchain is (and what it is not). Content creation helps greatly too. I love what you did for Netflix, you are honestly one of my favorite people in blockchain marketing education space. The next point - share examples, case studies, success stories. By doing this we expand the horizon on what is possible. Nevertheless, at this stage of the market curve, all companies active in blockchain still have to invest in educating the market and developing the blockchain use cases. The terminology we use is also important. Explaining blockchain > crypto. Bitcoin uses blockchain technology, it is the most famous blockchain implementation, yet blockchain is so much more. Then, we move to “have you ever heard of Ethereum” and “smart contract & utility token is not a security token :) ”. It usually does the job. Love this video.

      Keep up the great work, talk soon!

      2 Share
  • PV

    Pascal van Steen

    2 months ago #

    Hey Maja!

    I really like your approach to marketing and you're doing cool stuff at OriginTrails 🎉

    I have a couple of questions for you:
    1. What do you think are the most important factors in maintaining and growing a community post-token sale?
    2. How do you manage community sentiment in a bear-market?
    3. Do you feel GDPR impairs your effectivity (especially in the EU) as a blockchain marketer and why?
    4. Running an influencer marketing campaign can be a costly endeavor (especially in crypto in my experience). I've heard you talk frequently about influencer marketing. How do you approach this channel?

    Very much looking forward to your answers!

    • MV

      Maja Voje

      2 months ago #

      Hey Pascal, thank you so much for your kind words. Command+F your name here to learn how I congratulate you too :) Great stuff on your AMA, bravo!
      1. A good one! On a super high level- Transparency, stimulating intellectual debates, including multiple team members to engage with a community and cutting slack on human-friendly debates while maintaining an iron first against spam and FUD (fear, uncertainty, and doubt). Fair but just there. I do not believe in outsourcing community management, because it is a valuable inflow of insights and if you don’t make time for the people passionate about your product or service, what on earth do you have time for? I heard at the meetup you organized in Amsterdam this May from one guest that every company should act like a media company. This is so true! It is important to share constant updates, tap new opportunities (we recently launched a Discord group for node holders and we are exploring WeChat at the moment) and making sure there are enough shared updates and engagement opportunities that the community remains excited about the project. One way how I do that is by sharing my personal project updates on OriginTrail’s subreddit more frequently than our reporting cycle. I’ve linked some great resources before. Have a look and you are always welcome to ping me for more info. Love to bounce ideas with you.

    • MV

      Maja Voje

      2 months ago #

      2. By doing what I described before. There are less new people in crypto so the only smart thing to do is to nurture the existing community and exploring investing in establishing more localised presence in the key target markets. Recently our community launched a community webpage https://origintrail.community/. There are so many interesting ways to engage and differentiate the experience. I am excited to discover even more of them. Might be interesting if you explain your referral program in the comment? This is one of the best practices too, for sure.

    • MV

      Maja Voje

      2 months ago #

      3. Nope, our growth is organic and word-of-mouth driven. We have adjusted our terms of service and privacy policy before GDPR kicked in. Personally, I 100% support GDPR and as a European I am happy that there is this layer of protection of my personal data and I will of course value and respect the privacy of other people, in life and business :)

    • MV

      Maja Voje

      2 months ago #

      4. As explained before, we simply find a channel with a good fit, do a lot of research to find a good angle of collaboration and what is a good fit for their audience. We like to establish high value-added collaborations with content creators who talk maturely about the tech too, not just crypto (example). We do not pay for reviews, we believe in independent content creation, but we are happy to co-organise giveaways and AMAs that add value to the channel of the influencer.

      Thanks again for engaging, it is always a pleasure to exchange ideas. Love to Amsterdam!

  • AL

    Arsene Lavaux

    2 months ago #

    Bonjour Maja,

    Thanks for doing this AMA.

    How is the startup scene in Slovenia?
    Do you think smart contracts can transform e-commerce? If so, how?

    Hvala vam!

  • DO

    Danielle Olivas

    2 months ago #

    Thanks for the AMA Maja! I'm fairly new to blockchain. What got you excited about it and why do you think more people should be paying attention to it?

  • AA

    Anuj Adhiya

    2 months ago #

    Hi Maja - very cool to have you on!

    What resources would you recommend for people with zero knowledge of the crypto/blockchain space to get up to speed on what the buzz is all about and why it matters?
    I'd love it if you would also include any resources that would help us get up to speed with the marketing (and/or growth) related challenges associated with this space.
    Thanks!

  • MV

    Maja Voje

    2 months ago #

    This was fun! Thank you so much for this wonderful experience and best wishes to all community members in this place of excellence, knowledge and wisdom carefully orchestrated by wonderful GrowthHackers.com team. You enable careers, educate professionals and create top-notch knowledge. Glad to had a chance to pitch in in this amazing knowledge base with my 2 cents and excited for future developments on this wonderful place. Grow & prosper!

  • ES

    Emma Siemasko

    2 months ago #

    Hi Maja! My question is around your experience BEFORE you joined OriginTrail. How did you structure your consulting work for high tech companies? What sort of work did you do? And why did you decide to move in house after those three years as an independent growth marketer?

    • MV

      Maja Voje

      2 months ago #

      Hi Emma, thank you for your questions.

      I was mainly helping with launches and go-to-market strategy testing. Pricing was usually per hour, but the execution was committed to the project that my team has structured. With many companies, we have helped with the introduction of growth methodology and building growth teams. I also did a lot of consultations and education as well as some content creation and events that helped to attract new clients. I went from projects/clients focus to the product because I love the concept of ownership and I am very much excited to be with one product for a longer period of time and participate in its growth and prosperity. I wish you good luck and lots of career success in your career. And don’t forget to have fun on this amazing journey.

  • CM

    Carlene Mahanna

    2 months ago #

    Hi Maja- What is the best way for a Talent Acquisition Specialist to approach a Growth Hacker?

    • CM

      Carlene Mahanna

      2 months ago #

      For example: What type of projects would be interesting? What work environment would be appealing?

    • MV

      Maja Voje

      2 months ago #

      Dear Carlene

      Every growth expert appreciates a good challenge. Present it in an exciting way - what is the mission. The company needs to have good traction (proven product-market fit & customers love the product) as well as sufficient maturity and resources to understand that hiring a growth hacker is not a silver bullet that will make all their problems disappear. If you can indicate that your future colleagues will be people with experience from respected companies, this is a huge plus. Also, we are happy if people who poach us actually understand what we are specialised in and refer to our past traction to draw similarities (and exciting new things) to a project of a job opportunity that is pitched).

      And please read Hacking Growth by Sean Ellis and Morgan Brown.
      If you will be doing a lot of growth talent acquisition, it will help you a lot.
      Good luck & kind regards.

      • CM

        Carlene Mahanna

        2 months ago #

        Marja-

        Thank you so much for your reply! This is invaluable information and insight. I will definitely take your advice and read Hacking Growth!

        Be well-
        Carlene

  • MV

    Maja Voje

    2 months ago #

    + one question that "disappeared" but it was a very good one, so I will gladly share the answer.

    "Hi Maja, what is the difference between Blockchain and cryptocurrency, or are they the same thing?"

    Hi Glen, very high-level answer:
    Blockchain is a technology that was invented and first used for Bitcoin, followed by some other cryptocurrencies. It can be imagined as an open, decentralized ledger, where data of all transactions is stored in “blocks” on a wide network of nodes. Because there is no central authority, it is nearly impossible to change the data.

    As such, the blockchain technology is quickly gaining traction beyond cryptocurrencies and fintech, for business applications in different industries. Ethereum, for example, is the most popular blockchain that enables “smart contracts” - pieces of code with programmable actions. At OriginTrail, we are utilizing the blockchain to achieve data integrity between partners along the supply chain - for example, to enable a trusted data trail for a product from the primary producer, through the manufacturing, and to the point of sale.

    Here is one video that nicely explains both cryptocurrencies and the principle of the blockchain technology: https://youtu.be/SzAuB2FG79A.

    Kind regards & enjoy discovering the beauty of blockchain!

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