Hey growth fam!
So excited to do this. I’ve been reading GrowthHackers.com for four years, every single week, learned a tone, the team is beyond amazing - they are sharing knowledge royalty and before I dive into what I do - let me just say how endlessly grateful I am to have a chance to share with the community some knowledge bombs of:
*sweat, blood and tears during TGE (ICO of utility tokens) - crazy times when numbers that most teams would celebrate as great monthly results have to be delivered weekly
*falling in love with instant feedback and transparency of the crypto community,
*becoming a sucker for decentralization and privacy driven by blockchain technology and
*transitioning from TGE (fundraising mode) to building a business as a CMO.
Before joining OriginTrail as a CMO last year, I worked as a growth strategist and growth marketer for three years with the various high-tech companies. Since I have huge FOMO swings when I learn something new - I’ve also coordinated a Kickstarter campaign back in 2016 and co-created a Udemy course last fall in Growth hacking with the wonderful Eazl team.
Prior to that, I got valuable experience running local projects for Google and Rocket Internet in my home country Slovenia.
Now I am full-time CMO of a company OriginTrail, a blockchain company enabling businesses to speak the same language with integrity. We are developing data exchange protocol for interconnected supply chains. It is a B2B, middleware solution, but with a strong community of individual supporters and token holders who will be involved in providing the infrastructure for the decentralized network we are building. In January, OriginTrail raised the equivalent of USD 22.5 million in Ethereum through the Token Generating Event (TGE), including the public token sale, to develop the protocol.
I also mentor other projects within Blockchain for Social Impact Coalition, powered by ConsenSys, and I sometimes do ICO reviews. I also like to engage with the local community and meet like-minded people on my travels - blockchain fam is still super small and we need more good growth/marketing people to join us on an exciting journey of raving decentralization and blockchain. Because it is not a future - it is already here.
But since you are here - reading the holy grail of all growth wisdom in the planet, you are probably more interested in your career than mine :) Ask away! I welcome all the questions and I will answer them honestly and diligently.