Kathy Tong is currently a Senior Growth Marketing Manager at Uber, with a background in product and growth. Since Kathy joined Uber 4.5 years ago, she has seen the organization grow by 5x and now the company's headcount is well beyond 20,000 worldwide.
In a company scaling at this velocity, she's learned to be resourceful and innovative to create an environment where the best ideas win. All fueled by a get it done mentality. In her time at Uber, she has founded a variety of key performance marketing channels, launched and scaled Uber's first re-engagement marketing program, defined the vision to build an in-house growth marketing technology stack, and oversaw the global conversion rate optimization program pre-and post-IPO.
On June 18th, Kathy is going to be live, answering your questions on growth and experimentation. You can ask Kathy about a wide range of topics, starting with the ones below (these would be especially relevant to high growth startups):
⁃Website conversion optimization
⁃Re-marketing and re-engagement across paid channels
-Testing and scaling new channels, as well as other growth levers
⁃Product expansion and adoption in new markets