Katarina Hammoud is a Global Search Strategist for 3M's Transportation & Electronics Business Group Marketing and Sales Center. She supports the Automotive & Aerospace division, the Advanced Materials division, and the Electronic Material Solutions division. She is responsible for all organic and paid search strategies, execution, and education.
Katarina has been a search advocate and specialist for over 6 years with experience in both agency and corporate environments. Her "never stop learning" attitude and work ethic come from her passion for search growth and is inspired by the incredibly talented search community.
You can ask her anything about:
- Digital growth, specifically in the search field
- Becoming a search specialist and educating oneself in digital marketing
- Startups vs fortune 500s in search
- Organic results relevance
- Orchestrating a multichannel search strategy
- The mindset behind succeeding in specific queries