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Katarina Hammoud is a Global Search Strategist for 3M's Transportation & Electronics Business Group Marketing and Sales Center. She supports the Automotive & Aerospace division, the Advanced Materials division, and the Electronic Material Solutions division. She is responsible for all organic and paid search strategies, execution, and education.

Katarina has been a search advocate and specialist for over 6 years with experience in both agency and corporate environments. Her "never stop learning" attitude and work ethic come from her passion for search growth and is inspired by the incredibly talented search community.

You can ask her anything about:

- Digital growth, specifically in the search field

- Becoming a search specialist and educating oneself in digital marketing

- Startups vs fortune 500s in search

- Organic results relevance

- Orchestrating a multichannel search strategy

- The mindset behind succeeding in specific queries

Follow her on Linkedin and Twitter

  • TC

    Timothy Courchaine

    4 months ago #

    For someone who is a recent entrant into the digital marketing field, what certifications are worth pursuing? And what roles/niches are most underserved?

  • SZ

    Shirley Zhao

    4 months ago #

    Hi Katarina,

    I'd love your thoughts on how you would approach a multichannel search strategy + what you think about the tactic of using Facebook and LinkedIn to drive traffic to your site and then use Google Remarketing for nurture and eventual lead gen.

  • GA

    Gaurav Arora

    4 months ago #

    How should a B2B SaaS (marketing automation brand) think about leveraging search for growth? (given the competition is way too high)

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    Q&A AMA

    4 months ago #

    Question from Yigit Kocack

    Has GDPR affected your digital marketing strategy?

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    4 months ago #

    Question from Gianfranco Capozzi

    What are the top 3 new Digital Marketing skills to master in this new decade?

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    4 months ago #

    Question from Mike Glover

    Can you share your experience targeting & generating organic traffic from a specific country outside of the one they operate from/are based in?

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    Q&A AMA

    4 months ago #

    Question from Ali Mirza

    What is one growth hack you used to increase blog organic traffic?

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    4 months ago #

    Question from Travis Glass

    What are some tactics for converting high numbers of organic traffic to paying customers?

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    4 months ago #

    Question from Ben Maggioni

    I am planning on improving my mobile version of my website and am worried it would hurt the SEO ranking (it is pretty high at the moment-230K). I am not going to do any changes to the existing URLs, just optimization, and better design for the mobile version so that it can match the desktop version. Should I be scared for the SEO or it will improve my SEO ranking? Thank you!

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    Q&A AMA

    4 months ago #

    Question from Luisana Cartay

    Studies show that a majority of consumers (50%) trust UGC over traditional media. How do you value the importance of integrated user-generated content?

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    4 months ago #

    Question from Chris Hornak

    Do you use a topic cluster content strategy? If not what do you use?

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    4 months ago #

    Question from Pradyut Hande

    How important is voice search for a brand's SEO strategy today?

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    4 months ago #

    Question from Palash Bagchi

    Have you given equal importance to learning and applying improved performance tactics for SEO, social marketing, PPC, and email?

  • QA

    Q&A AMA

    4 months ago #

    Question from Kuldeep Sharma

    Do you think that increasing the spending on search/display/PPC/CPC will give you a great boost in organic search too?

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    Q&A AMA

    4 months ago #

    Question from Gareth Daine

    How can you leverage social media to grow and own your audience?

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    4 months ago #

    Question from Ankush Mahajan

    Social media has become one of the biggest tools used by brands to connect with their targeted user base. How businesses can increase their sales with social media marketing?

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    Q&A AMA

    4 months ago #

    Question from Kenneth Goodgame

    What are your top three components to running a successful social media marketing campaign?

  • PV

    Philip Verghese Ariel

    4 months ago #

    Oh my I really missed it.
    Thanka for sharing

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