Jeff Hardison is the head of product marketing and brand & content teams at Calendly. Prior to Calendly, he has directed product marketing at Clearbit, HP, and InVision (where he also was the head director of self-serve revenue growth). His current passion is helping product-led growth and enterprise-sales teams work better together within SaaS companies.
Topics Jeff can cover:
- Why is product marketing a quickly growing discipline in SaaS companies?
- What are some product-marketing tips from managing a team to executing on programs?
- How can product-led companies grow revenue by adding sales teams without sacrificing their PLG culture?
- How can struggling startups grow early revenue (in addition to large companies, Jeff has led marketing for acquired, small startups)?