Jeff Beckham is the Director of Product and Content Marketing at Mixpanel. He’s been in the product marketing field for over 12 years and has had the chance to launch products of all kinds, from video conferencing to video games, to business phone systems and analytics.
His passion is B2B products that make work easier, more effective, more fun, or all of the above. The two years he spent at SEGA were awesome too, but mostly a detour from an Enterprise SaaS journey.
Before his career in tech, Jeff grew up in the Midwest and attended the University of Michigan. As expected, he loves football, crisp Fall mornings, and comfort food. He currently lives in Oakland with his wife and a 10-lb Cavapoo puppy named Cali.
You can ask Jeff about whatever is on your mind, but he can likely be most helpful if the question is related to a topic listed below:
Messaging & positioning
The difference between bottoms-up and top-down go-to market strategies and their implications for product marketing
Working with Sales, including running useful trainings and getting involved with deals
Managing PMMs and building a collaborative culture
Choosing metrics, measuring impact, and setting expectations with execs
The different types of PMs and how to best work with each