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Jack helps companies scale using paid ads (Facebook, Instagram, Google, etc). Over the past 8 years, he’s started Top Growth Marketing and accumulated $200 million-plus in profitable ad spend. He's worked with small startups to large brands managing spends from $100/day to $100,000/day.  

Working with brands like MyIntent, Home Chef, AppSumo, Walmart, Hard Rock Cafe, Fatburger, The Future Is On Mars, FabKids, Open Influence, JuJu, and many more. After identifying the power of virality, sharing, and incentivization. He then co-founded VYPER, a viral marketing tool that lets marketers run the most viral contest, giveaway, and rewards programs. Then recently Hyax, a design-focused funnel, membership & course builder.

His marketing background has accelerated many companies' rev and those learnings have gone into software used by thousands of SMB's to build social followings, email lists, and customer bases. Jack has recently launched The Facebook & Instagram Ads Accelerator Course at GrowthHackers University, an in-depth guide on how to make your ads profitable using FB/IG. 

Ask him anything about:

- How to run profitable Facebook & Instagram ads

- Customer Acquisition Strategies

- Shopify and eCom stores Benchmarks

- Tips for Increasing LTV and AOV

Follow him on Twitter and Linkedin.

  • JP

    Jack Paxton

    10 days ago #

    Looking forward to this, keep those questions coming!

  • SM

    Sarah Mooney

    12 days ago #

    Excited to be apart of this community. How would you recommend tackling a new business model? Something that doesn't exist. Basically, category creation.

    We're building software in exchange for equity. It's unique.

    • JP

      Jack Paxton

      4 days ago #

      You need to find product-market fit first. So work with a small beta group. Onboard them, help them through every step, then collect feedback along the way.

      What do they love, what do they find valuable? If they loose interest or don’t use the product/service it just means you need to make it more sticky or value add.

      The next phase after the beta test group is to run some ads to the target market you think is ideal for this and see if people who don’t know you are interested.

      1 Share
  • DA

    deepak agarwal

    15 days ago #

    I read Casper (Mattress company) built 1000 plus webpages - one each for a google keyword. How do you suggest resource mapping to try out this growth hack?

    • JP

      Jack Paxton

      4 days ago #

      This is a common tactic with PPC. You want to match the target keyword with as many aspects of that user session as possible. So if the keyword you are targeting is “Los Angeles Best Materess Brand” you want that to show in your ad, and on your landing page to increase your relevancy score.

      The best way to do this is to use a dynamic keyword insert which tools like Instapage can offer.

      It's usually built into landing page building tools and the information to insert is pulled from the URL.

      So a little technical but can be worth the effort.

      1 Share
  • AR

    alice rose

    13 days ago #

    Hi Jack, always a pleasure following you on this community.

    Now that you've had success in both agency and SaaS fields, what would you say brought you more success/joy? Do you ever consider hanging up on your agency to fully focus on your other projects or vice-versa?

    • JP

      Jack Paxton

      4 days ago #

      I think it’s a great balance being in both worlds, they are completely different but bounce off each other in terms of learnings and resources.

      Understanding the eCom companies helps build better SaaS products and know what they want and need.

      So in short, they complement each other nicely.

  • JK

    Jared Kimball

    10 days ago #

    I have a business that serves a local market for piano tuning. We schedule appointments and drive to residential homes.
    What would be a good methological approach to starting to run ads in this market using Facebook?

    • JP

      Jack Paxton

      4 days ago #

      First off you will want to limit your targeting to the local area. How far are people willing to drive to get to your piano tutoring, start with a radius of that on Facebook and Google.

      Then the offer and the content is next. What would make someone interested?

      - Piano tips (education)
      - Student testimonials (validation)
      - Advance Piano stills shown off (wow)

      Once you have a few of these planned out we will move onto the targeting.

      Look at your current students what do they have in common? Age, interests, schools or occupations.

      Narrow down a list of these interested and traits to then using in your targeting.

      Now that you have that all ready to go. Just make sure you add your targeting, use a conversion campaign on Facebook and Google to start driving leads to your landing page that has the appointment booking on it.

      1 Share
  • ME

    Merve Erdir

    10 days ago #

    Hey Jack, what is your preferred attribution model on Google Ads and why?

    • JP

      Jack Paxton

      4 days ago #

      Using the positional 40% is a good one to see an average. This gives more attribution value to the first and last touch points as opposed to choosing one of the other.

      In growth mode you want to look at first click attribution to see where the new customers are coming from.

      In optimization mode you want to look at last click attribution to see your top converting sources.

      1 Share
  • SP

    Sloane Papinsky

    10 days ago #

    Hi Jack. Watched your Shopify webinar and was impressed by the insight!

    We recently launched a pillow brand and we're pretty hyped. But we're wondering how long before we can run paid ads profitably? There's currently 0 data on our website and I've heard it's not smart to just throw money until Facebook or other platforms have something to work with.

    If so, what do you recommend is the best way to start marketing our brand in the beginning phase?

    • JP

      Jack Paxton

      4 days ago #

      Starting is always a chicken or egg situation. I usually suggest brands get the website up and try and generate as much organic as possible first. Share with friends, communities, some PR releases etc.

      Once you have all of that, you should have a little bit of data.

      Also clearly map out the target customer so you can run ads to those attributes. These will change over time as you collect data and see what actually works instead of guessing.

      Then for the ads, the creative is important along with an introductory offer.
      From the organic push, what were people saying, places you got featured etc. Use that small amount of data to show prospecting traffic that people love the product. Clearly show the benefits and features of your product and why it’s better than other options on the market.

      Here’s some ad examples you can copy - https://topgrowthmarketing.com/paid-ads-library/

      1 Share
  • SD

    Sheila Donohue

    10 days ago #

    Hi Jack, my startup started about 9 mos ago with paid facebook and instagram ads. Recently Facebook took down one of our live video posts (with an ad in progress etc) saying that it violated one of their rules. I looked into it and it was not violating their rules, hence it was mistakenly taken down. There is no way for me to request a manual review, or to appeal. Is there any way to contact Facebook to discuss and appeal? My company is investing alot in live video events, especially with Covid. Without an explanation, our investment and efforts are at risk?
    Thanks
    Sheila Donohue
    Founder, & CEO, verovinogusto.com

    • JP

      Jack Paxton

      4 days ago #

      HI Sheila, the best bet is to submit a support ticket if you do not have a Facebook rep. This can be done here - https://www.facebook.com/business/help?ref=fbb_ens

      There should be a chat option towards the bottom of the page. Just say that ad was disabled by automatic review and you think it does comply and are requesting a manual review.

      1 Share
  • PL

    pallav learn

    6 days ago #

    Hi Jack,

    What are the top 2 business/ marketing books you would recommend for anyone to get a good overview of marketing/ growth hacking?

    Thanks

    • JP

      Jack Paxton

      4 days ago #

      Wow, that’s a tough one. At the moment I would say Crushing It! By Gary Vee and Crossing the Chasm as I’ve read those recently.

      For all time greats I would say
      - Blue ocean strategy
      - 80/20 Sales and Marketing

  • DA

    deepak agarwal

    15 days ago #

    How to increase Shopify Ecommerce Conversion Rate?

    • JP

      Jack Paxton

      4 days ago #

      This comes down to a few things.

      - Quality of your traffic (targeting the right people)
      - Strength of your offer (do people want what you are offering)
      - Website experience (website conversion rate design)

      I would highly suggest making some adjustments to your page, then increasing the amount of remarketing you do with ads and email.

      1 Share
    • JP

      Jack Paxton

      4 days ago #

      Also some quick wins on the landing page side of things to increase the conversion rate
      - Make the site easy to use on mobile
      - Make sure pageload is under 2 seconds
      - Have clear value propositions to visitors (show the products benefits first)
      - Have gifs or videos showing how the product works and the Aaaahaaa moment
      - Add testimonials and reviews from users
      - Make the buy or CTA above the fold (easy to click and see)
      - Use icons instead of words to explain things like returns, waterproof, 100% recycled etc.

      People can consume the info easier and not miss your core benefits & features

  • CS

    Chris S

    10 days ago #

    What's your step by step actions when you start with a new Facebook ad account on a new brand?

    • JP

      Jack Paxton

      4 days ago #

      1. Start with a business manager, then add you page, account pixel and staff to that

      2. Place the pixel on your website

      3. Build traffic to a landing page organically as much as possible first

      4. Then identify your ideal customer, what they like, where they live, the habits they have etc

      5. Set up your remarketing campaigns (targeting people who visit your site but do not buy)

      6. Set up your prospecting campaigns (showing ads to people who do not know who you are)

      7. Look at your stats (are people clicking, need over 1% CTR, is the traffic expensive, need a $1-2 CPC, are people buying, what’s the conversion rate on the website 3%+ for ecom products under $100, if you are a SaaS product or service this is going to be much more varied)

      After you have run that test, gauge the interest, if people are click, commenting and liking your are doing it right. If they are not, you might need to try a different target customer or improve the product/service value offering.

      1 Share
  • LC

    Luc Chateauvert

    10 days ago #

    Hi Jack, what would be your top strategies to grow a SAAS business working in the field of referral marketing?

    • JP

      Jack Paxton

      4 days ago #

      For referral marketing, it’s really about having a passionate user base that is willing to share your product. So a lot of it comes down to how good your product is.

      A few ways to increase the incentive is to give rewards for referrals (%off, free months, extra usage etc.)

      You will also want to make the referral component front and center. On the dashboard, in onboarding emails etc. If they don’t see it and get their referral link, they will not be able to share it.

      When you look at all the successful referral programs like Dropbox, PayPal, Tesla etc they all gave away a lot of value for the referral.

      So think about a reward that would really motivate people. A $10 off on a $199/m product isn’t going to get people to share but if you said 3 months off, that would be motivational as they could save $600 (just make sure your unit economics work out).

      So good product, easy share functionality, and motivational reward.

      1 Share
  • JR

    Jameel Randeree

    10 days ago #

    What is a good strategy for running Facebook Ads for a physical clothing store?

    • JP

      Jack Paxton

      4 days ago #

      You would want to start with geolocation ads. Limit the ads to the area that people can actually get to the store. Then narrow down on the target consumers, gender, interests, ages etc.

      You will want to make sure you are showing ads to people who will actually buy.

      Then try and make the offer timely. E.g. come into the store and show us this ad to get $20% off or something. Make an offer that will get people into the store.

      Other ads you can use is collection ads, show off a wide range of the clothes and styles so people can use it as a look book, then hopefully they see something they like and come into the store.

      1 Share
  • AM

    Ana Madureira

    10 days ago #

    Hey Jack,

    My question is related to Customer Acquisition Strategies. My work is related to goods delivery and, currently, our main goal is to acquire leads to grow our mailing list - at the moment we are doing flyers at the delivery parcels and social media ads. Do you recomend any other strategies we might try?

    Thank you

    2 Share
    • JP

      Jack Paxton

      4 days ago #

      A quick is to add email capture boxes, popup, etc to your website to convert website traffic.

      Another option I would suggest is doing a contest or giveaway. This is a great way to build an email list. Having a solid prize/reward that people can win in exchange for entering, referring others, sharing on social media, tagging others etc will grow your list at a really cost-effective rate.

      There’s tons of examples on the vyper.ai/blog which you can copy.

      3rd option for collecting emails is through content marketing, this is a much slower method but once you have a good amount of traffic visiting your blog that can be a great source of emails. Use lead magnets and content upgrades.

      You can see companies like Hubspot crush this method.

      2 Share
  • AB

    Aanisah Bahjath

    9 days ago #

    Hi Jack, found this just when I needed it the most. I have been assigned a new mission in the company to drive more b2b marketable contacts. What I have noticed so far is that the company is quite good at driving Brand awareness, but that not translate to more marketable contacts. Where do you think I should focus my initial efforts? I am new to this topic. What would you recommend. Can you point me to some reading material on b2b acquisition strategies.

    • JP

      Jack Paxton

      4 days ago #

      A lot of B2B is about finding the person who needs your product at the right time and solving a problem for them.

      So from the brand awareness, try and narrow that down to people who actually need your product. Look at number of visits, pages they visit etc. E.g. try and book calls with the people who visit your pricing page.

      Then for the prospecting side of things, really narrowing down on the decision-maker is important. Is it the CMO, CTO, CEO etc. Then a good way to get start is personalized one to one cold outreach via email, twitter, linkedin etc.

      This is a slow way to start but once you understand the perfect lead, you can then think of ways to automate this or find these people elsewhere.

      The main formular is (lead sourcing -> provide value for free -> book call -> nurture until sale)

      With B2B it’s about being personal and addressing the issues they have and giving them niche-specific examples of how you can solve the issue for them.

  • AH

    Aptrail Halil

    8 days ago #

    Hey, Jack.

    Awesome to have you here.

    I have a question about Facebook Ads. What you do when you have restricted ad account or business manager? When the support is not telling you what's the actual problem? What you do in your agency?

    2 Share
    • JP

      Jack Paxton

      4 days ago #

      First off you should always try and have the client have their business manager own the ad account and page. So if either gets banned, your business manager is fine.

      Once FB bans an account it’s tough to get back. If you have a rep you can ask them to help but a lot of the time it will just go back to policy and they will keep the rejection status.

      At the moment it’s more about prevention than recovery, all the ad networks are trying to clean up their advertisers and over compensating with bans. Try and stay out of the black and grey area for now or try less developed ad networks that do not have as much regulation (TikTok, Reddit, Taboola etc)

      The other option is to start a new business manger, ad account etc. I think it’s 2 business managers per FB profile so you might want to even create a new FB profile before creating the new business manager.

      2 Share
  • SR

    Suvasini Raghavan

    5 days ago #

    Hi Jack, can you share some Facebook/Instagram targeting tips for a niche business? And some exclusive insights on how to use Facebook ads for B2B SaaS company? ( as opposed to Linkedin being the primary channel) Thanks.

    • JP

      Jack Paxton

      4 days ago #

      Sure thing. So FB and IG are better for remarketing in B2B. The reason for this is that B2B leads are still on these channels but they are not in work mode.

      So by using these channels for remarketing you can show more interesting/organic ad content at a much cheaper rate than LinkedIn.

      I would also suggest using the Look-a-like (LAL) feature as much as possible. Get your highest LTV customers and put them into a LAL of your target country and use that for prospecting.

      The key is to make your ads extreamly good. A few things to focus on are
      - Having a good offer
      - Entertaining & engaging
      - Educating
      - Getting the Aaahaa moment (point of realization they need this)

      B2B is really a joint effort from multiple platforms.

      So use LinkedIn for your professional ads and lead sources, Facebook for your remarketing and entertainment factor then a sales call and follow up emails to close them.

      1 Share
  • JP

    Jack Paxton

    4 days ago #

    Thanks for all the amazing questions, I hope that some value was added and you all go on to crush it.

    If you have any others, hit me up via my GH profile, jackpaxton.com, or on any social channel under Jack Paxton :)

  • SW

    Sarah Woolwine

    10 days ago #

    Are there any new up and coming trends you are starting to see in paid advertising strategies?

    • JP

      Jack Paxton

      4 days ago #

      I think TikTok is something advertisers should be testing out. It’s an interesting time for that platform and there is a lot of uncertainty but usually, there is first-mover advantage with new platforms.

      You just need to make sure you track it properly to understand if the traffic is high enough quality and returning an ROI on the ad spend.

      1 Share
  • JE

    Juan Manuel Espejel

    10 days ago #

    Hi Jack !

    In your opinion for a saas company for mental healthy what would be the 3 key strategies to try for customer acquisition on 2021?

    • JP

      Jack Paxton

      4 days ago #

      This topic needs a lot of education so I would say content marketing, educational webinars, PDF reports etc would help build your top of the funnel.

      Then once you have those people it’s about remarketing, giving them relevant examples, trying to resonate with the challenges they are going through.

      Finally, once they have visited your site, engaged on social and maybe had a few other touchpoints you will want to convert them. I would say SMS marketing would be a big one as this is a very personal matter.

      1 Share
  • MF

    Mariela Fidel

    10 days ago #

    In order to optimize, what should I focus on? ROAS or CPA? And how do I manage the balance between those two?

    • JP

      Jack Paxton

      4 days ago #

      Usually you will choose one or the other

      - ROAS is a much more direct response look at the immediate ROI of your ads. How much profit are you making on the 1st order.

      - CPA is more long term and is usually used when you are calculating the lifetime value (LTV) of a customer and looking at the profitability over multiple orders.

      For example - Your customers on average maybe purchase 3 times a year and have an LTV of 200

      So on their first order that's $66. a ROAS of 2 would be a $33 CPA.

      If looking at CPA and LTV together, you know your LTV is $200 so you might target a CPA of $100 (a 2 ROAS) as you know the full value of that customer is $200 not $66.

      You will be able to acquire a lot more customers for a $100 in comparison for $66.

      So ROAS is the immediate ROI, then CPA should be considered 2nd if you have your LTV stats and know the numbers of your brand well.

      1 Share
  • TL

    Taro Le Cuy

    10 days ago #

    Hey Jack, I run a marketplace business and while the platform is live, it is far from perfect from a UI/UX perspective. We have some organic traffic coming in but conversion is poor. We're thinking of running some ads to attract another audience than the organic one - what precisely should we be testing and also when should we stop?

    • JP

      Jack Paxton

      4 days ago #

      I would start with remarketing your organic traffic. These people might be interested but it's just not the right time or they can't see the value yet. So run remarketing ads showing examples, case studies, testimonials, etc to get them back to buy at a better time.

      For prospecting, think about who your highest value customer is. A marketplace is hard as you need both sides of the marketplace to be engaged.

      So start trying to acquire those highest value customers and give them a really good offer. Those people will improve your marketplace and attract others.

      A referral program would also be a good idea.

      2 Share
  • CD

    Cristobal Dupuis

    10 days ago #

    Always great content, Jack.
    What is the best channel to start bringing in customers to a new eCommerce website/brand?

    • JP

      Jack Paxton

      4 days ago #

      Traditionally it is Facebook and Instagram as they have such a large reach and the targeting/tracking is the best on this.

      Then I would say Google shopping campaigns.

      Then some of the newer platforms like Snapchat, Tiktok etc which are young but super cheap traffic.

      A lot of the time it will come down to the product you are trying to sell and where those specific target customers hang out.

      1 Share
  • JB

    Julián Besteiro

    10 days ago #

    What do you think is the 2nd social media advertising platform after FB with more potential in 2021?

    Really looking forward to this. It's a must-see for e-commerce people!

    • JP

      Jack Paxton

      4 days ago #

      Hard to say but YouTube if considered social is a close follower as people move away from TV and towards online content.

      Then for true social, it depends on the product. Twitter can be good for apps, Snap is good for younger demo's and Linkedin is good for B2B.

      The real value is matching the right channel with your brand and then using the channels in combination to deliver the best customer journey experience.

      1 Share
  • VB

    Vahe Baghdasaryan

    8 days ago #

    how to use paid ads for an early stage startups?

    • JP

      Jack Paxton

      4 days ago #

      You can use ads to validate your idea.

      For example if you have an MVP, run say $1000 to get people to sign up. If the CPC and conversion rate are low, then you need to have a better offer or product.

      E.g. a CPC under $1 is good and set a benchmark conversion rate before you start.

      The only downside to this is that there are a lot of variables so the test will never be 100% accurate but it does give you a good starting point to know if people are interested in your startup concept or not.

      1 Share
  • AP

    Andrew Price

    7 days ago #

    Is there a difference between targeting ads to potential customers abroad versus locally within your own country? If so, what are the most important things to watch out/prepare for?

    • JP

      Jack Paxton

      4 days ago #

      A lot of the time you will want to target people that are easiest to convert first (also logistical are easier domestically). Then when you start to max though out, look to new markets.

      When running international ads, localization is important. The correct creative, language used in copy etc.

      In terms of your ad account, if they are all checking out in the same place keep it in that 1 ad account.

      If you have localized websites and checkouts happen in multiple places, have multiple ad accounts.

      If you look at the really large brands they usually even go as far as having localized social handles.

      If you are SaaS, globalization is much easier than eCom.

      1 Share
  • AP

    Andrew Price

    7 days ago #

    Is there a ratio of CAC to LTV that should generally be adhered to when developing/releasing a marketing budget for a SAAS product in its early stages?

    • JP

      Jack Paxton

      4 days ago #

      As long as your COGS (server, emails, storage etc) are not to high I would say you can go all the way up to 60-70% of your LTV to acquire a new customer.

      You also need to consider the payback period as well though. If it takes you 3 years to get to that LTV, then cashflow may become an issue.

      1 Share
  • AP

    Andrew Price

    7 days ago #

    Any general tricks/tips or strategic acquisition advice you could give to an early-stage B2C SAAS startup?

    • JP

      Jack Paxton

      4 days ago #

      It's important to fill the top of the funnel and have a steady stream of traffic and leads. SaaS is a long-term game and a buyer could take months to pull the trigger.

      Really double down on your remarketing and providing value to those who have shown interest.

      - do webinars for leads
      - publish case studies and success stories and share with leads
      - give out free tips and advice
      - publish industry reports and product comparisons

      Once you establish yourself as the expert in that niche, as soon as they need the solution you are selling they will come to you.

      Having a lot of remarketing helps you do this.

      1 Share
  • FS

    Felix Schreiter

    7 days ago #

    Hi Jack,
    All my questions are focused on the b2b software space:

    1) What tips do you have in terms of campaign structure to scale up a FB ad account beyond 40k per month in spend. Do campaigns have to be highly segmented or are big lookalike campaigns preferred?

    2) At what pace should new ads be introduced. Is it necessary to constantly change ads for b2b software companies (as it is for consumer goods companies)?

    3) In your experience, what size should a design team be (and what roles) to support scaling a FB ad account beyond 40k per month.

    4) How do contest/giveaway campaigns look like for b2b software companies on Facebook?

    Thanks!

    • JP

      Jack Paxton

      4 days ago #

      1 - For over 40k it's more about the offer and creative as you will want to go with a larger audience. The highly segmented strategy will saturate too quickly at those spends.

      2 - We usually do a test campaign every month or 2 with new creative, copy, and offer. Then once we find a winner, scale that to the rest of our account. Just keep an eye on lifetime stats, if an ad is fatiguing you will be able to see the results diminishing and it's best to pause that one and replace it with a new one.

      3 - Just 1 image and 1 video editor. Ideally, at that amount you could even outsource to test and try and a number of designers. You will just want to make sure there is a point person that understands the brand and is able to give creative direction. It's all about testing.

      4 - They work well, you just need to say that no purchase is required and not force anyone to do anything in order to enter. Just make sure your prize has a high perceived value to your target marketing and make sure it only appeals to the people you are trying to attract to keep lead quality high. There's a bunch of case studies etc on vyper.ai you can look at.

      1 Share
  • NK

    Nils Kießhauer

    7 days ago #

    Hi Jack,

    how would you go about attracting the right customer for higher education in underdeveloped markets?

    • JP

      Jack Paxton

      4 days ago #

      This is a tough one as there is a lot of free content available but I'd say you really need to narrow down by what you are teaching and find people who want to learn that.

      Going general will probably not work as well.

      Also if the teacher has a lot of authority in the industry or niche, that will help convert people over taking a free youtube or skillshare course.

      You will probably have to give some free value up front, get their contact info, then convert them with nurturing.

      Live online events (FB or YouTube live etc) could work well with this as well.

      2 Share
  • PD

    Pablo Delgado

    7 days ago #

    How would you approach a digital marketing strategy for a client wanting to focus their ad efforts on raising brand awareness rather than getting sales or leads?

    • JP

      Jack Paxton

      4 days ago #

      You just need to change your metrics. One that I really like to focus on is the share to reach ratio.

      If people are sharing your ads, they are interested in and also helping spread brand awareness.

      1 Share
  • LR

    Lenny Ramirez

    5 days ago #

    How do you track your content marketing when you keep your links so simple ie vyper. ai/blog?

    • JP

      Jack Paxton

      4 days ago #

      With google analytics, and the attribution tools from Facebook and Google. We are looking for leads per page, time on site, and shares pretty much.

      The new also use ahrefs to keep track of ranking etc.

  • LR

    Lenny Ramirez

    5 days ago #

    How many buyers is vyper s goal in average for a day?

  • LR

    Lenny Ramirez

    5 days ago #

    What platform did you build this website on?

  • LR

    Lenny Ramirez

    5 days ago #

    What is a solid Facebook ads strategy for 2021?

    • JP

      Jack Paxton

      4 days ago #

      A lot of the stuff I go over in those courses and in the FB Lenny.

      Focus on building that top of the funnel by offering free value.

      Then go heady on remarketing to convert those.

      Creative, offer and copy will become more and more important as ad networks get more heavily regulated.

  • AB

    Aanisah Bahjath

    4 days ago #

    Top 5 strategies to target B2B audience online? which is the best channel to use when it comes to audience expansion via similar audiences and user behavior?

    • JP

      Jack Paxton

      4 days ago #

      The answer from above will help with this one.

      -----

      It's important to fill the top of the funnel and have a steady stream of traffic and leads. SaaS is a long-term game and a buyer could take months to pull the trigger.

      Really double down on your remarketing and providing value to those who have shown interest.

      - do webinars for leads
      - publish case studies and success stories and share with leads
      - give out free tips and advice
      - publish industry reports and product comparisons

      Once you establish yourself as the expert in that niche, as soon as they need the solution you are selling they will come to you.

      Having a lot of remarketing helps you do this.

  • AB

    Aanisah Bahjath

    4 days ago #

    intent Data for Contact Acquisition

    • JP

      Jack Paxton

      4 days ago #

      Not sure what you are asking on this one? Anymore info?

      • AB

        Aanisah Bahjath

        4 days ago #

        Oops.. was in a hurry.

        I have read an article about intent data and how it tracts behaviour or previous browsing history at an account level. Are there tools on intent data to track the behaviour of a contacts.. ? Any suggestions on the different ways we can leverage intent data

  • AB

    Aanisah Bahjath

    4 days ago #

    Tools that can help target/convert unknown to known leads on the website?

    • JP

      Jack Paxton

      4 days ago #

      This is mostly remarketing but I would also look at email as a solid option along with SMS.

      It's all about getting the first touch point, then using those tools and ad networks to follow up and nurture them to a sale.

  • AB

    Aanisah Bahjath

    4 days ago #

    we initially had a signup popup without a lead magnet on the home page, this was pulled out as this pop up was interfering with the web ness survey. What would you suggest we do? Should the popup be per segment/channel page with relevant Lead magnet rather than generic signup on the home page?

    • JP

      Jack Paxton

      4 days ago #

      I would have an exit-intent popup, then also offer something in exchange for the email. Webinar recording, free class, cheatsheet, calculator etc.

      You need to give value to earn the email.

      If anything I would base the lead magnet on the content, not the traffic source.

  • FS

    Francisco Sá Marques

    4 days ago #

    Hi Jack, if you had some experience in customer acquisition (but were not an expert yet), what would be the action/habit/resource (anything, really!) with more impact on the journey from "good to great" in customer acquisition?

    In other words, what would you focus on if you wanted to go from "I have some experience in customer acquisition" to "I am world-class in customer acquisition".

    Cheers

    • JP

      Jack Paxton

      4 days ago #

      You really need to develop experience. So I would get a job at an agency to learn as much as I can from many different brands.

      The experience is what adds value in the advertising world. The more do it and execute, the better you will be.

  • MS

    Mario Sanchez

    4 days ago #

    Hey Jack! Great content as always! What would be your advice to scale campaigns for a fast food restaurant that is the leader in its country? They have a monthly Ad Spend of US$10,000 and ROAS of over 150.

    • JP

      Jack Paxton

      4 days ago #

      If possible targeting 10km around the store and running some sort of online promotion. Come in and show this ad to get XX off.

      Or even start looking at the offline conversion options that Facebook now has. This is a little tough as brands usually don't want to go through the hassle of getting you the data to upload.

      The other option is to just collect leads (ask for their birthday or special event). Build that email and SMS list, then nurture them into coming into the restaurant on the dates that are important to them.

      Macdonalds has done some super interesting promotions Monolopy game, app check-in or download for free cheeseburger etc.

  • RK

    Raja K

    4 days ago #

    Hi Jack,

    What's your opinion on bringing traffic from our Facebook page organically (that has over a couple of million followers) and converting them into customers? One of the agencies said that organic won't work for this. Ours is a D2C pet tech product/website.

  • RK

    Raja K

    4 days ago #

    What do you think about these two frameworks? AARRR (Pirate metrics) Vs. See-Think-Do (by Avinash Kaushik)

  • CM

    Caroline Money

    3 days ago #

    What are the various services provides by an automobile locksmith service company?

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