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A decade ago, 20-year-old Haseeb sold 9 Startups and 25+ premium domains to Fortune 500 companies. In 2017, he joined Guess HQ in Downtown LA leading Mobile Marketing. In 2019, he became Director, Marketing Automation at Disney, after working on multiples products including Fox TV (News, Entertainment, and Sports) at 21st Century Fox which makes up today’s famous Disney plus (27M subscribers).

These days, he is working on his new product helping subscription companies grow and retain customers with actionable insights and humanistic automation.

He has worked on successful campaigns with brands like T-Mobile, Spotify, Tiktok, and celebrity influencers like Jennifer Lopez, J Balvin, Camila Cabello and Amanda Cerny.

Haseeb's case studies and track record are extremely strong:

  • Guess.com ($20M in 12 months)
  • T-Mobile (30,000 App Installs for Guess Jeans in 24 hours)
  • Guess Jeans App (60% Cart Abandonment Conversion)
  • Fox Now (Push Engagement - 3X in 4 months)
  • Fox Nation (85% Trial to Paid Conversions)
  • Disney (Migration from 21CF in 4 months)
  • Forbes (17 Published Articles in 8 months)

His single piece of Linkedin content generated 4 Million views (some people call that going viral). He wrote a how-to-guide on it and is ranked 1 on google for the term "how to go viral on LinkedIn"

Prior to moving to California, he spent his life living, studying, and working in Asia, Europe, and North America.

Ask him about anything related to growth and retention (or not - like which city he grew up in, public speaking, travel hacking, Swedish Fika - let's go!)

Apply For Your 1-On-1 Strategy Session with Haseeb.

  • VM

    Vicent Martí

    25 days ago #

    How to document all the automation you have in the customer's life to have a complete vision of what is happening? (Email Marketing + Notification Push + SMS ... )

    What are the best tools (for you) of Marketing Automation?

    Thanks a lot :D

    • HT

      Haseeb Tariq

      21 days ago #

      Create customer journey maps where you can visualize different channels. See an example here.

      • MW

        Marilyn Wo

        20 days ago #

        Thanks for the map Haseeb. With regards to the webinars, is it necessary to have them live for starters? In other words, will this still work well with recorded webinars? :) Thank you for your time.

    • HT

      Haseeb Tariq

      20 days ago #

      For me It’s not about the martech stack but how you use these martech tools to reach and exceed your goals.

      I divide them into 4 layers;

      Data Layer - Usually AWS (down to Appsflyer/Branch for attribution)
      Segmentation Layer - Segment/Mparticle or similar CDP
      Analytics Layer - Heap, Mixpanel, Amplitude
      Messaging Layer - Salesforce Marketing Cloud (email) and Airship, Localytics (push)

      Feel free to DM me on Linkedin
      if you need any vendor introductions.

  • SD

    Sanne Draaijer

    25 days ago #

    What are the first 3 questions that you ask when starting a new project?

    • HT

      Haseeb Tariq

      20 days ago #

      Sorry, I ask a lot of questions. I will let you pick 3.

      Lately, I have been doing Growth and Retention sessions only if:

      You have a Subscription business
      You have achieved your initial traction
      Your MRR is above $10k

      I divide my questions into two parts, where you are right now, and where you want to be in the next 90 days.

      Current State
      Team, Customers, Price, Pricing Model, CAC, LTV, MRR, Funding.

      Future State
      MRR goal in 90 days, Customers goal, tools/resources/budget to hit that goal

      I have a limited number of slots available, so If you want to experience it yourself feel free to schedule a call with me here haseebtariq.com/call

  • JC

    Joe Caston

    25 days ago #

    How would you generate more organic traffic to www.CapSumo.com. What tactical activities would you do to market this business? Thanks

    • HT

      Haseeb Tariq

      20 days ago #

      I would focus on generating quality content, building a presence on social media especially on Linkedin considering the brand is B2B.

      I highly suggest you watch my free training where I showed step by step on how to generate organic traffic without “Paid Ads”.

  • CD

    Carmine Di Maro

    25 days ago #

    Hi Haseeb, thanks for answering our questions 🙏

    I just moved to L.A to find a growth job in entertainment (studios or tech platforms) after working for several VC-backed startups in Detroit, and I'm wondering what major trends you see in entertainment marketing right now? How can someone new to L.A stand out and find a dope team to apply themselves with?

    Thanks,
    Carmine Di Maro

    • HT

      Haseeb Tariq

      21 days ago #

      1. Welcome to LA! It is definitely an exciting city to be living and working in. I actually moved to LA from San Francisco because I wanted to settle down and get married and it was the best decision ever because LA gave me so much growth professionally and personally.

    • HT

      Haseeb Tariq

      21 days ago #

      2. A major trend I see in entertainment marketing is SVOD (subscription platforms) such as Disney Plus, Peacock from NBC, and Quibi. These are all brand new subscription-based companies based in LA and I really think these companies will outgrow the entertainment market and traditional TV will become a thing of the past.

      2 Share
    • HT

      Haseeb Tariq

      21 days ago #

      3. So, LA is a really big city and what you need to do is narrow down which part of LA you want to focus on. The entertainment marketing industry is generally geared towards Hollywood, Santa Monica, Venice Beach & even Studio City. Try focusing your work in these cities and sign up for as many conferences/meetups as you can because that’s where networking truly happens. I believe a large part of my successes have been due to attending and public speaking at MANY conferences around the globe. It gives you an insight into what others are doing in your field and will also provide good feedback on your work.

      2 Share
      • CD

        Carmine Di Maro

        20 days ago #

        This is terrific man, thank you! I'm doing what I can virtually now and will be at everything in those areas once the social distancing passes. Best of luck on building Retention and let me know if I can be helpful.

  • JR

    JORDANA RAUBER

    25 days ago #

    Hi Hasseb! Thanks for taking the time to answer or questions.
    1. Could you tell us a little bit more about your work at Disney? How is growth organized there?
    2. Any success stories to share about strategies that worked?

    Thanks again!

  • YZ

    Yevhen Zubenko

    25 days ago #

    What word or phrase motivates you?

  • EV

    Eduardo Vieira

    25 days ago #

    Hi, Haseeb.

    If would you have worked on a travel agency, which strategy would you adopt right now to minimize the impact of Coronavirus?

    • LO

      Ligia Ozimek

      25 days ago #

      Thanks for doing this!

    • HT

      Haseeb Tariq

      21 days ago #

      1. With every crisis comes an opportunity. Find a problem that this Corona Virus has created for the Travel Industry and try to solve it. You being in the Travel industry is the right person to figure that out. If you can use this as an opportunity you will be fine.

      1 Share
    • HT

      Haseeb Tariq

      21 days ago #

      2. Storytime: I was talking to a friend who runs multiple Airbnbs over here in Anaheim, as Disney Parks are completely shut down he is getting impacted hard. I suggested getting his cleaning crew to fully sanitize his suite after every guest visit. Buy CDC approved disinfectant and mention it on his listing.

    • HT

      Haseeb Tariq

      21 days ago #

      3. After him putting CORONA SAFE front and center, he got fully booked within hours. Who do you think is going to get the business in this tough market? His listings vs 100 others available ones. This is a great example of how any company can pivot to a little and gall its business back. Time is your friend right now, emotion is the enemy. Fear drives short term decisions and can cause wrong decisions in the long run.

  • AC

    Alexandre Contador

    25 days ago #

    Hello Haseeb. When did you know that your professional career would evolve in the right direction?

    • HT

      Haseeb Tariq

      21 days ago #

      That is one helluva question! I don’t think I was ever able to predict that my professional career would evolve in the right direction because when I was starting my career, I just wanted to go in any direction which would lead me to gain more experience and attaining good projects that would excite me. Over time, I was able to acquire skills that helped me establish myself. This is when I was able to gain the trust and confidence of companies like Guess, Fox, and Disney and see my career taking me to places I didn’t imagine.

      1 Share
  • CW

    Connor Wallis

    22 days ago #

    Are big companies using services like Upvotes.Club to promote on Reddit? Or is that something usually under NDA?

    • HT

      Haseeb Tariq

      21 days ago #

      Stay away from using services like these. Instead, spend some time on your specific subreddits and start contributing. Find Redditors who are active, reach out and incentivize them to share your product or content.

    • YJ

      Yu Jie Chia

      20 days ago #

      I know companies, with more than 1000 employees, who use that exact website, so yes. But they'll never admit to it.

  • HT

    Haseeb Tariq

    21 days ago #

    Hey everyone! Thank you for the interest and for sending all these questions. I will be back to answer the remaining questions tomorrow at 10 am PST. It's been great interacting with the community!

    Stay in touch on Instagram and Linkedin

  • ES

    Ellen Sluder

    25 days ago #

    What do you think are the most important lessons from your B2C experience that can translate realistically for B2B companies?

    • HT

      Haseeb Tariq

      20 days ago #

      My portfolio includes working for both B2B and B2C companies.
      The 3 major lessons for me are:
      - Keep your customers first (create buyers persona, develop customer advocacy program, involve customers in product development)
      - Embrace the power of influencers
      - Build strong relationships with customers; goal> Retention.

      Customer retention is something that determines the success of your business. I fully understand what it takes for a B2B or B2C company to succeed when it comes to customer retention. I shared a few things I’ve learned along the way in my Forbes article worth a read.

  • MF

    Monique Foy

    25 days ago #

    When you are looking for a product/market fit - what are some of the ways you do surveys within your target market? For eg. sponsored post with a typeform survey - target facebook groups ... any other tips? Tool to check trends within a certain demographic perhaps ? Thanks!

    • HT

      Haseeb Tariq

      20 days ago #

      Some of the KPIs that are important to measure for Product-Market Fit are:
      Do your customers recommend you to friends? What’s your churn or user retention rate? And what’s repeat user and engagement of your customers?

      Sponsored posts with Typeform surveys can be a great way to find answers to these questions.

      I call it first-party declared data, at Guess I did it by asking a simple onboarding question. 'Who Are You Buying For' instead of asking Gender.

      If you are interested to know about reducing churn rate, read my Forbes article for more detailed understanding.

  • SE

    Sena Ece

    25 days ago #

    What do you think the Coronavirus's effect on marketing will be? Especially on entertainment business

    • HT

      Haseeb Tariq

      21 days ago #

      The Coronavirus pandemic has been causing major disruption to all businesses small and large, including the entertainment industry. Some sellers spent 6% less on Amazon advertising in the last two weeks compared to the same period in 2019, according to an analysis by Bloomberg. The entertainment business might not have as big of an impact due to e-commerce sales and video streaming services likely benefiting from this pandemic and the 15-day social distancing lockdown.

      Please also see my response to Eduardo Vieira's question in this AMA.

  • MS

    Maxime Sutra

    25 days ago #

    Hi Haseeb,

    My questions for you:

    - How did you get 60% Cart Abandonment Conversion?

    - What do you suggest to improve Paid Acquisition for Saas B2B ? (Especially Facebook)

    - What ware the key projects that allow you to generate $20M for Guess?

    Excited to get your opinion,
    Best

  • TS

    Tech Show

    25 days ago #

    Hello, sir! My name is Sumit Kumar and I want to know about future of hindi blogging, I have a hindi tech blog :- www.techinfoinhindi.com

    and this blog has good authority DR 51 ahref rank 5.5 lac alexa rank 2.4 lac but still I am struggling to get more traffic on my website. Please suggest how can I get more traffic.

    • HT

      Haseeb Tariq

      21 days ago #

      1/2 Hi Sumit, glad to be in touch. Really impressed to see your domain rankings. Must say, some good work there.

      I would recommend you to keep publishing fresh content based on keyword research. Moreover, building a presence on social media can be also a driving force for more traffic however it isn’t just about building a presence on social media but also publishing localized viral content that can give you reach, traffic and awareness.

    • HT

      Haseeb Tariq

      21 days ago #

      2/2 I have listed 8 steps for all my hackers here to help generate viral content on Linkedin based on my own experience of getting 2 million Linkedin views in under 24 hours. Hope it helps you.

  • AB

    Aristide Basque

    25 days ago #

    What do you think made you really successful?

    • HT

      Haseeb Tariq

      21 days ago #

      There are many factors that come into attaining success.

      However, I feel that success is something that I am still trying to achieve every day. I think you need to have an appetite to be a risk-taker because without that it’s hard to see growth.

      For example, for me, I took a big risk in leaving the comfort of family and home in Pakistan and accepting a scholarship to Sweden for my Master’s/Fellowship program and coming to the U.S. as an immigrant to work hard towards my “American Dream”.

      I keep sharing my experiences on my Instagram. Let’s get connected

  • AB

    Abhinav Bharadwaj

    25 days ago #

    How would you go about promoting an event? What would be the first area of focus?

    • HT

      Haseeb Tariq

      21 days ago #

      Promoting an event is a challenging yet exciting task. The first thing to focus on is building a community within your event. For example, if your event is about subscription economy - then the primary focus would be to build a subscription economy community and ensure different verticals like SVOD, Subscription boxes, SaaS are covered in the event. A focused assessment needs to be made on the speakers of the event and who you can include representing the subscription community as a whole. It’s crucial to keep in mind that the community is the key to promoting a successful event.

      I'm sharing this from my experience curating and organizing multiple TEDx and Startup Weekend events.

      1 Share
  • FK

    Fike Komala

    25 days ago #

    Since you spend a lot of time around the world, you must be influenced by various cultures.
    How does this affect your work?
    Is it better to speak globally or locally when doing marketing/sending emails?

    • HT

      Haseeb Tariq

      21 days ago #

      1/3 What a beautiful question. Yes, I have spent my life living, studying, and working in Asia, Europe, and North America. My global experiences have helped me grow as a person and professional. This makes me what I am today!

      • HT

        Haseeb Tariq

        21 days ago #

        2/3 Being to different places and meeting all kinds of people with lively cultures allows me to work with a more open-minded approach. I am able to think in terms of quality towards helping different types of clientele.

      • HT

        Haseeb Tariq

        21 days ago #

        3/3 I can broaden my work and take a piece of what I have learned from the many places I have been to and help my clients with their companies and needs.

        I suggest segmenting your audience and personalize communication for each audience.

      • FK

        Fike Komala

        19 days ago #

        Thank you so much, Haseeb! Stay safe and healthy :)

  • VT

    Viorel Teodorescu

    25 days ago #

    We are a multi-sided marketplace, an AppStore for machine vision apps. Our first field of application is yoga and gym training. We have instructors that build apps on our platform, and we have students that get individual feedback from these apps. All enabled by machine vision. We have an MVP and we are about to launch our Customer Validation phase. My question is: For the customer validation, we can target the Instructors, who can then target their students to bring them on our platform, or we can target the final users, so we can see the interest directly. Which of the two options would you recommend? Which one would validate our MVP more?

    • HT

      Haseeb Tariq

      21 days ago #

      1/2 I suggest onboarding trainers first, especially ones with some Influence. Launch with the ones who commit to pushing the app to their audience. Show them value and what is in it for them. And they will be your best brand ambassadors.

      • HT

        Haseeb Tariq

        21 days ago #

        2/2 During my time at Guess, I worked on influencer marketing campaigns with celebrities like Jenifer Lopez and Amanda Cerny, and I found that the return on investment is generally better when working with micro-influencers than with mega-influencers.

      • VT

        Viorel Teodorescu

        17 days ago #

        Thank you for your advice, Haseeb! We shall target the instructors, as you suggested. Very interesting the difference between macro and micro-influencers. I would have guessed the opposite, but real life and real information is the best teacher always. Best regards!

  • UK

    Usama Khaled

    25 days ago #

    Hi Haseeb,

    What would be your three ways to grow a SaaS organically from zero?

    Thanks!

  • SD

    Sara Dehghanpoor

    24 days ago #

    Hi
    I'm working on a BTC car rental company in Iran which is https://perarinkhodro.com/

    I was wondering do you have any idea to share with me about the growth of this type of business?

    Sara

    • HT

      Haseeb Tariq

      21 days ago #

      Sara, I would recommend you to use Facebook location-based targeting. Facebook Ads provide you some great options for detailed targeting so you can specifically target people who are traveling or mobile as they are the right audience for you.

  • AD

    akad daci

    22 days ago #

    Hi Haseeb,

    As you know the entertainment sector has many difficulties (competitors, budget for a new project, time risks, etc)

    What is your process to attract leads when a new animation project is launched in Disney? What kind of points are very important to work on to convince people to invest or trust in your project?

  • GN

    Gustavo Nunes

    22 days ago #

    Hi, Haseeb.

    As a Disney fan, I'm excited to see you here.

    How do you share global versus local knowledge across the organization and leverage what comes out of that?

    • HT

      Haseeb Tariq

      21 days ago #

      First, global knowledge is based on my traveling experiences around the world during my time as a student finishing my Master’s Degree in Sweden. I was able to broaden my cultural knowledge and awareness during the different countries I visited and the many people I met. It was a fun time for me because I, myself, come from a highly enriched cultural background, and so meeting others with different backgrounds allowed me to see differences and similarities between my own culture.

    • HT

      Haseeb Tariq

      21 days ago #

      On the other hand, local knowledge is based on an area of primary focus. For example, if I want to speak on sports marketing then my local knowledge would derive from local sports teams and leagues such as the latest NBA or NFL standings. The leverage that comes out of local knowledge is beneficial to a focused topic instead of a generally broad one.

    • HT

      Haseeb Tariq

      21 days ago #

      Hey Gustavo, thanks for the question! Global vs local knowledge is generally based on a few key factors.

      detailed answer incoming...

    • HT

      Haseeb Tariq

      21 days ago #

      This is the University in Sweden where I did my master’s program

  • CD

    Carmine Di Maro

    21 days ago #

    Haseeb, building on your work at Disney, what are your thoughts on using marketing automation/growth tactics at independent production companies? The kinds that are developing stories for streamers/networks, but don't have Disney budget/brand recognition. Should they be trying to build a D2C relationship to drive viewership of their programs?

  • AO

    Annette Osmeña

    21 days ago #

    Hi Haseeb,

    Looking forward to the AMA.
    Thanks for taking the time!

    My questions:
    - How do you define your North Star when so many factors affect success?
    - How would you split resources towards optimizing for reach + brand awareness vs conversions?
    - What are your tips / general rules to live by with regards to attribution? Especially when running multi-channel campaigns?

    So many more things I'd love to get your take on!

  • CR

    Caroline Ratuo

    21 days ago #

    Hi Haseeb,

    I'm interested in Marketing Automation :
    - what kind of automation that you've been running? is it customer relationship management thingy only -for instance email, push notif etc? or you running ads automation also?
    - what is humanistic automation?
    - do you have any step by step for a company to have intermediate level marketing automation?

    Thank youuu

  • KJ

    Kiril Jakimovski

    21 days ago #

    Can you explain the martech stack you build at Disney? Which tools did you use and how did they work together?

  • SR

    Sam Rizzi

    21 days ago #

    Haseeb, what is the first most important question you ask your clients?

  • JC

    John Connor

    20 days ago #

    When working at the enterprise level, what are some out of the box tools you find to be sufficient? And what types of tools do you find you need to build from scratch or do an enterprise level implementation?

  • ER

    Edward Razu

    11 days ago #

    I create a tech blog/news siteTech Receiver. What's your recommendation to get more organic traffic.

  • DS

    Deans Simon

    11 days ago #

    Hello Haseeb,
    I'm working on a new site - https://topeasyway.com
    and I would like to get some tips on how to develop and grow my site. Thanks in advance !

  • EM

    Emir Muhovic

    25 days ago #

    Good Morning Haseeb -

    I have a completely finished product, an AI driven phone app that allows one to purchase anything one sees, either in person or on TV (ie, Disney, Netflix, youtube videos, etc).
    We are sitting between the retailers and the content providers while allowing them to monetize on all of it. (closest thing to this is liketoknowit.com, but they are doing all the work manually. With us, all the searches are autonomous!)

    What marketing strategies would you suggest to leverage in the roll out?
    Thank you kindly in advance for your advice.
    Best,
    Emir

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