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Guus has been active in the online marketing field since 2004. On his path, he has helped dozens of (international) companies with getting the most out of their Search Engine Optimization and Search Engine Advertising efforts. Working with both SMB’s and multimillion profit companies, he knows how to attract growth through search engines both organic and paid.

🎓 New Growth University Course: On the Search Engine Optimization Course for Beginners, Guus covers all the things to get you started in the SEO Field. This course is compact and understandable for those who are just starting out. 

 

  • AF

    Andre Francois

    2 months ago #

    A developer friend of mine said that the search algorithms where changed recently and that page speed has become even more important. Do you share that view?

    • GW

      Guus Witjes

      about 2 months ago #

      Hi Andre! đź‘‹

      Good Question!

      First of all: search algorithms are being updated almost continuously. If we look at Google, for instance, they updated their algorithm in 2009 350 times. MOZ wrote that in 2018 they updated the algorithm over 3000 times. So we are looking at multiple changes every day.

      Now to come to the speed question: Nobody likes slow loading webpages. The slower a page loads, the more people will bounce off (leave the page, even before it fully loads). For the website user, a slow loading page is a bad page experience as they call it. And if the search engine has to choose between your page and a page with similar content that loads faster, it will definitely choose the fast page. This has been going on for the last couple of years. And especially thinking that more and more people use the web on mobile devices, where speed even matters more. So you can say that speed is very important in webpages. And the coming year it will be even more so since Google will focus on Core Web Vitals.

      Core Web Vitals are a set of specific factors that are considered to be important in a webpages overall user experience. And one of the most important issues in those factors is Speed. So yes, page speed is very important and indeed will become even more important in 2021.

      1 Share
  • QA

    Q&A AMA

    about 2 months ago #

    Question from Prasad Dusane (@prasad_dusane)

    Should we index or noindex WordPress Category, Tags for SEO?

    • GW

      Guus Witjes

      about 2 months ago #

      Hi Prasad, thanks for your question!

      Like with a lot of things in SEO: it depends! First, you should look at what the page is about: it could be that your category page is not just a collection of post of your blog, but actually provides more content on that category and has the collections of blogpost. In that case, I would never put a no-index tag on it. You would want to rank with that page!

      But even if that’s not the case, you should always look at Search Console and check what is happening with the pages (categories and tags and blogs post) And try to understand why some pages are turning up in the search results over other pages. Is there a technical issue, is there some reason why Google decides the content of this other page is more relevant? Only if you have looked into that can you come up with a game plan. And maybe that might be improving your content that is the solution.

      So in my opinion: if you have gone through the possible problems you have with these pages, and they are not some critical pathway to some older pieces of content, then noindexing can make some sense.

  • CT

    ColourMoon Technologies

    about 2 months ago #

    How do I get leads through SEO?

  • GN

    Gustavo Nunes

    2 months ago #

    Hey, Guus! Tks for hosting this session with us and congrats for the course

    1) What are the current marketing strategies to shine in SEO for a SaaS Website?
    2) SEO works the same way for blog posts and product pages? Or should I prioritize different aspects?

    Gus

    • GW

      Guus Witjes

      about 2 months ago #

      Hi Gus, great questions!

      About the SEO for SaaS:
      In my opinion every strategy should include an audit and this starts with the technical part of SEO. If your technical SEO is off, your site won’t rank as good as it could. Search Console is a good tool where you can start.

      1 Share
    • GW

      Guus Witjes

      about 2 months ago #

      Another big part: you should start with finding the keywords you want to rank for. And in the case of a SaaS company, you would want to focus on informational keywords. People are looking for a solution and you, with your SaaS company are offering that. So what is it they are looking for? What are they typing into Google to find the solution you are offering? They are looking for information. For instance look at Canva, the online design tool. People might be searching for “create a calendar” Canva wants to be found on those terms because they are providing the solution for what this searcher is looking for. And although Canva uses the tag line: Online design made easy, they are not going after the words that are specifically about their software. If you look at search volumes: “create a calendar” has 8100 monthly searches in the USA. “Online design” has 1900 monthly searches.

      1 Share
    • GW

      Guus Witjes

      about 2 months ago #

      So for a SaaS company, it’s wiser to go after this informational keyword, than to go after the actual product they are offering. It has most often more monthly searches. And secondly, these informational searches are less competitive than actual product searches.

      Apart from the informational keywords, you can focus on: features, industries and clients, integrations, and competitor alternatives.

    • GW

      Guus Witjes

      about 2 months ago #

      And next to the keyword research is writing SEO-optimized blog content. This is where you write the answers to the questions you found with the (informational) keyword research.

    • GW

      Guus Witjes

      about 2 months ago #

      About your second question:
      SEO is a collection of actions that optimize the content of a website with the aim of generating more traffic by increasing findability through search engines. And consists of a few main area’s. In the course I will go a little into this. But basically, it consists of:
      - Technical SEO
      - Authority
      - Relevance

    • GW

      Guus Witjes

      about 2 months ago #

      Technical in short is: how well is your site able to be found by search engines. Authority is the qualitative measure which strengthens the overall visibility and ranking of a website. Mostly it consist of links. And relevance is about the content you have on your site.

    • GW

      Guus Witjes

      about 2 months ago #

      And it is this last part where the SEO for a product page or a blog page is different. The difference is in what people are searching for, what is their search intent? Do you have a product page? Than people are searching for that specific product. In a blog post, people are searching for information. So the keywords you are targeting are different. May the first be on “Sony Oled TV” (product) the blog post could be targetted on “best Oled tv’s in 2020”.

      1 Share
  • QA

    Q&A AMA

    about 2 months ago #

    Question from Onur ErgĂĽr (@onurergr)

    What are the common SEO mistakes on multilingual websites?

    • GW

      Guus Witjes

      about 2 months ago #

      Thanks for your question Onur!

      I always have the end-user in mind when working on the internet or for webpages. It is for them, I create the content or try to improve the webpage. And I think one of the worse things you can do as a website owner, is to have badly translated content on your site. Google Translate has come a long way, but please don’t use it on your site.

      Next is: use hreflang tags in your code. These tell the search engines which language you are using on a specific page, so the search engine can serve that result to users searching in that language. So you also get different url’s for different languages

      One other mistake you see is that the site is in multiple languages, but they forgot to translate the alt tags of images, url’s of the pages, sign-up form, and error messages. The so-called “hidden” content.

      1 Share
  • QA

    Q&A AMA

    about 2 months ago #

    Question from NIck Obrien (@allaboutpools)

    What Are Some On-Site SEO Strategies to Help With Local SEO (City+Service) Keywords?

    • GW

      Guus Witjes

      about 2 months ago #

      Hey Nick! Local SEO is quite important, almost half of all the searches online have a local intent. And ¾ of people search on their phone for something local, will end up in that store, well that is pre-corona… But anyway - local is big!

      There are a lot of things you can do for local. But since you specifically asked for on page: I think the biggest thing you can do is have localized content. Tie the content you have to the area you are serving. And if you have multiple area’s of stores: do so for every area/city where you are located.

      1 Share
  • QA

    Q&A AMA

    about 2 months ago #

    Question from Muhammad Ibrahim (@muhammadibrahim)

    Can I do high tempo testing for SEO?

    • GW

      Guus Witjes

      about 2 months ago #

      Hi Muhammad!

      SEO is all about the long term result. SEO is like visiting your local gym regularly to be fit and gain some muscles. You will not see immediate results, but if you are consistent in it, you will get the results.

      That said it, it’s not that you cannot use some fast testing. For instance, I use advertising platforms like Google or Facebook to discover which text or photo performs best. I test multiple texts in a Google ad and the winner is the one I will use on the webpages. The same with photo’s in Facebook ads: just use multiple variants and the winner will be on your webpage.

      1 Share
  • QA

    Q&A AMA

    about 2 months ago #

    Question from Todd Jones (@tejones)

    What kind of things can you do to help a website with very technical, engineering-based products, with its SEO?

    • GW

      Guus Witjes

      about 2 months ago #

      Hi Todd,

      Thanks for your question!

      I think it all starts with knowing your audience/customers. Who are they, what are they looking for and how can you help them with the questions or problems they have? Based on those answers you can come up with the right keywords to include in your content, or even write new content about those topics you’ll discover while talking to your customers.

      And next to that I would suggest going through the basics of SEO:
      Get your technical side in order to be able to be crawled by the search engines
      Dive into the authority side of SEO as well: the link building part
      And if you have a brick and mortar shop: optimize for local SEO as well

  • TI

    TechNerds Inc

    about 2 months ago #

    What is the best way for us to prepare for the Core Web Vitals Update?

    • GW

      Guus Witjes

      about 2 months ago #

      This will be very relevant in the coming months, so I’m glad you asked!

      These Core Web Vitals are the metrics that give some indication of the user experience you give on your website.

      The metrics are:
      •Largest Contentful Paint (LCP)
      Simply put, this is the loading performance of your largest piece of content on the page.

      • First Input Delay (FIP)
      This measures the interactivity or how long it takes for the browser to respond after the user interacts with the page (clicks a button)

      • Cumulative Layout Shift (CLS)
      How much does the layout shifts when the page loads. Have you ever accidentally clicked an ad while the page was loading and the layout just slightly moved and you clicked? Well that it is!

      2 Share
    • GW

      Guus Witjes

      about 2 months ago #

      So how can you prepare for this?

      1 Share
    • GW

      Guus Witjes

      about 2 months ago #

      01. Optimize your images. Most of the time they will be the largest piece of content, so optimizing them is a no-brainer!

    • GW

      Guus Witjes

      about 2 months ago #

      02. Look at your Web hosting. A faster server response time will improve all the metrics

    • GW

      Guus Witjes

      about 2 months ago #

      03. Include width and height attributes on your image and video elements. This will keep the CLS to a minimum.

    • GW

      Guus Witjes

      about 2 months ago #

      04. Prioritize above the fold content. And set up lazy loading for under the fold content

    • GW

      Guus Witjes

      about 2 months ago #

      05. Remove any unnecessarily third-party scripts. They slow a page down. So if you don’t need them: why would you let them slow you down!

    • GW

      Guus Witjes

      about 2 months ago #

      06. Use browser cache. This will help load content on your page faster. Which helps your user’s browser blast through JS loading tasks even faster.

    • GW

      Guus Witjes

      about 2 months ago #

      07. Make sure ads elements have a reserved space. Otherwise, they can suddenly appear on the page, pushing content down, up or to the side. (You know: the accidentally clicking on an ad thing? This is how you can prevent it!)

  • AF

    Akshay Fulwani

    about 2 months ago #

    it was helpful

  • O#

    Omar Aloyoun #JO

    about 2 months ago #

    Hi Guus,

    Thanks for the kind efforts. My question is about creating structured data, utilizing Google’s algorithm. How can we leverage this untapped potential and boost our B2B content?

  • GW

    Guus Witjes

    about 2 months ago #

    Thanks everybody for your questions. I really enjoyed answering them! I hope I helped you a little bit on your way in this SEO world! If some questions are still popping up: feel free to ask them here or connect with me on LinkedIn.

  • SK

    Sean Kennedy

    2 months ago #

    Hi Guus,

    1) Which SEO metrics are overlooked?
    2) Which tools do you use/recommend?

    Thanks,

    Sean

    • GW

      Guus Witjes

      about 2 months ago #

      Hi Sean! Great to see you here!

      Which Metrics are overlooked, that’s a good one!

      For me, I would start by saying the Distribution of your top keywords. This represents the ratio of your top 3, your top 10, and other rankings. Apart from the rankings of a single keyword, this tells you how your overall ranking pattern is. And especially important compared to competitors! Are you in the top 3 with a few keywords and think you are winning, well they may be in the top 10 with all the other keywords and thus more visible than you are!

      Another important one is crawl budget. In short, this indicates how many pages, and which pages, search engines crawl. Since search engines don’t have unlimited resources they assign a budget to each website. This is their way of prioritizing their crawl effort. Based on that budget they will crawl that site looking for new or updated content. For small sites, you don’t need to worry about this, but bigger sites will find this interesting.

      1 Share
    • GW

      Guus Witjes

      about 2 months ago #

      And about the tools. There are a lot of great tools out there. And I guess everybody is using their own stack of tools. For me I would recommend:

      Google Analytics
      Google Search Console
      Google Data Studio
      SEMRush
      Majestic SEO
      Search Metrics
      Screaming Frog
      Super Metrics
      UpTimeRobot

      And ContentKing is a fairly new discovery for me. I’m really impressed with their auditing and content tracking!

      And no-one should go without Excel or Google Sheets :)

      1 Share
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