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Guilherme is a senior growth strategist who currently works at Volvo Cars in Stockholm, Sweden as part of the offer development team responsible for  Care By Volvo - Volvo's subscription service. During his time at Volvo Cars, Guilherme has also worked as Senior Commercial Transformation Strategist and Innovation Manager being part of Volvo Car's "moonshot" innovation team (H3 Innovation).

He believes that his passion for growth comes out of his difficult childhood, after growing up in a poor suburban area in Recife, Brazil. "I had to learn how to be strategic about my choices since very young. Our family conditions required me to live with few different families for periods, I believe these experiences taught me a great deal of empathy, but also how things can be so different from one postal-code to another. That's why I think we are doomed to be biased, so, unless we base our decisions in evidence, we can only be wrong or lucky"

Before joining the giant automaker, Guilherme has spent 7 years doing growth (among other things) in different Swedish startups, working with online dating, music, and football. He is native from Brazil and moved to Sweden during his bachelor studies in 2009, staying there since then - "Probably my biggest growth experiment ever".

Things you can ask him about:

  • Product & Innovation
    •  Offer-Market-Fit > When product-market-fit alone is not enough
    •  How we built and ran a Moonshot Innovation department within Volvo Cars
  • Growth Teams
    • Key differences in doing growth in startups vs in a hundred years old corporation
    • Why setting up a growth team in a non-tech corporation is so hard
    • My best advice to anyone interested in starting a growth team
    •  Starting up a Swedish startup operations over-sea - Doing things that don't scale
  •  AARRR Funnel
    • Why your possible best-converting copy might be in another colleagues' inbox right now.
    • Whats an offer and why should you care about it?
    • Seeling ads: How did I scale a cold email all the way to a global advertising campaign with an F500 company in less than 1 year.
    • Car subscription: My experiences at Care By Volvo, one of the world's first global car subscription services.
    • How learning BJ Fogg's theories made me see NPS like surfing
    • The huge untapped potential that I believe corporations are yet to discover.
  •   Other things inside Guilherme's brain
    •  RIP Growth Hacking, long live Growth Culture
    • Can T-shape people ever be happy?
    • Are millennials really troublesome or are their managers just too bad?
    • Why Sweden?

Follow him on Linkedin and Twitter

  • JP

    janakiram pulipati

    25 days ago #

    What is a moonshot in Volvo (such a big corporation?). Usually big corporations have incremental features or innovations. And how did you arrive at your moonshot problem ( I'm curious how did you finalize on a particular problem)

  • DF

    Daniel Foster

    25 days ago #

    What are your views on the utility of NPS, both as an internal metric and as a competitive benchmark? Have you seen a tight correlation of NPS to growth in your experiences; if so, under what circumstances?

  • AS

    Arvin Setiawan

    19 days ago #

    What is your 1-2-3 recommended playbook for setting up a growth team?

  • GG

    Guillermo Garcia De Los Rios

    21 days ago #

    As a product owner of a free solution to recruit machine operators how can I make the shift to freemium or start charging for some features. Ant what are your advices for setting a growth culture or starting a growth team in a one hundred years old corporation. I'm in a 98 yo corporation.

  • GA

    Gaurav Arora

    20 days ago #

    How do you see consumer marketing evolve 5 years from now?

  • GN

    Gustavo Nunes

    20 days ago #

    What are the main differences that you notice between growth culture in Brazil and Sweden? And what one country can learn from the other?

  • QA

    Q&A AMA

    20 days ago #

    From Q&A Page

    If my startup is using the AARRR ( Pirate Funnel) who is in charge of set the product vision? Is it a job fot the Activation Team? Or Should I use the AARRR for the Growth / Marketing team and have a another them to be in charge of the product?

  • QA

    Q&A AMA

    20 days ago #

    Question from louis tromans

    What is your go-to strategy for Growth-hacking small B2B SAAS Startups?

  • QA

    Q&A AMA

    20 days ago #

    Question from Andrei Barklinau

    If you are working in a Growth Team, which framework do you use (how do you set up goals) to achieve big goals?

  • QA

    Q&A AMA

    20 days ago #

    Question from Steve Harry

    What kind of people or profiles you need in a growth team ?

  • QA

    Q&A AMA

    20 days ago #

    Question from Ben Bradley

    How have you created a corporate culture of growth hacking?

  • QA

    Q&A AMA

    20 days ago #

    Regarding the T-Shaped Marketing Model, what shape of marketer are you? regarding the T-Shaped Marketing Model

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