I’m Eric Keating, VP Marketing at Appcues. Appcues pioneered the user onboarding software category and remains one of the most trusted resources on best practices (see our User Onboarding Academy, Appcues Blog, and ReallyGoodUX). Over the last several years, we've helped thousands of SaaS organizations - from rapid-growth startups to the Fortune 50 - dramatically improve product adoption and user retention with in-app onboarding, feature tours, and surveys.
Since joining Appcues two years ago, I've focused much of my time and energy advancing the conversation about product-led growth. In my role as VP Marketing at Appcues, I'm not only marketing our product to product-led businesses, we're also a product-led business ourselves. That's why I co-founded the Product-Led Growth Collective in mid-2019.
Feel free to ask me anything about:
- User onboarding
- Product-led growth strategy
- Product-led marketing and sales
- SaaS marketing (content marketing, demand gen)
- Scaling marketing (I've seen it all from $0-50M in revenue)
- Product marketing
- Any other question :)