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I started my career as a content manager in multiple projects, including online and offline, for enterprises and SMB. I used to spend my days surrounded by spreadsheets and multiple email threads, different approved versions of the same content and uncertainty around the editorial calendar -- which made a job I loved become way too difficult. My day dream back then was to have an easy-to-use software to streamline the content creation process (similar to what I used to access in the newsroom, where I worked as a reporter and news anchor). 

I talked to hundreds of other content professionals and marketing managers and they all confirmed: there was a real need for a solution like what Contentools came to be.  We tested and tested around 2013 and 2014. Launched the software in 2015. Moved it from Beta in 2016. And we kept improving Contentools Content Marketing Platform ever since. With an incredible team we were able to develop and offer a complete solution that helps +15,000 talented marketers all over the globe (and tens of thousands more to come). Our heroes love their jobs as much as I did and deserve a solution to make their lives that much easier and their content even better and more engaging.  Recently Contentools joined operations with GrowthHackers to create GrowthBoulevard, to offer a full stack of software for growth, and marketing, with artificial intelligence at its core.

Besides being CEO of Contentools and co-founder of GrowthBoulevard I'm also a mother (2yo baby girl), wife and frequent traveler (mainly for business, rarely for leisure). I'd love to share my most recent learnings around:

- Content Creation Process;  

- AI for marketing;

- Team collaboration;

- Team leadership development;

- Parenting, positive discipline for toddlers and low carb cooking are also topics I'm open to discuss! lol

  • WC

    Washington Coutinho

    22 days ago #

    How can small teams use AI in the process of content creation with a small budget?

  • MN

    Mark Neo

    16 days ago #

    I've been reading Hacking Growth by Sean Ellis and I came across a question that made me conscious. How many minimum customers do you need to run a single growth hack experiment?

  • CS

    Cecilia Schmitz

    22 days ago #

    Emília, thank you for participating in this AMA. You have such an inspiring journey for us business women!

    Here go my questions:

    1. Contentools is selling its software to companies and agencies all over the globe. What are the most relevant aspects an entrepreneur should take into consideration when going from local to global?

    2. What knowledge and skills should these company members be developing to do so?

    3. What are you most proud of in your life?

  • TS

    Tomas Statkus

    15 days ago #

    That are the great ideas :) !

  • PC

    Pedro Clivati

    15 days ago #

    Thank you for giving a bit of your time for us, @Emília. Here are a few questions I'd love to get your take on;

    1) How does the growth team at Contentools function? In terms of management, growth levers and results;

    2) Content is one of the biggest sections in this community and is also one of the main traffic drivers for online companies nowadays.
    Any recommendations and/or trends in the industry that you could share with us?


  • PH

    Pradyut Hande

    13 days ago #

    Hi Emilia!

    Great to have you here! I had a couple of questions for you:

    1. With voice search assuming increasing attention, how can marketers focus on making their content more discoverable in such an environment? Does this require a very different approach from traditional content strategy?

    2. Setting up a content creation process is pivotal to generating a content strategy flywheel. What is your advice for marketers who aren't producing the kind of results through content marketing that they should be?

    Would love to hear your thoughts on the same!


  • AL

    Arsene Lavaux

    13 days ago #

    Hi Emilia,

    Thanks for doing this AMA.

    Curious if you'd have any sort of benchmark, either from personal experience or from available growth resources, to gauge the impact on user engagement metrics and on SEO of including videos as part of the content strategy.


  • AA

    Abir Ahmed

    9 days ago #

    What are the best methods still in 2019 to grow your organic traffic 5%~10% on a monthly basis?

  • BJ

    Ben Jacobson

    8 days ago #

    Great to see you here, @Emilia! I'm super curious about your vision for GrowthBoulevard in the long term. Do you see the organization rolling out more software products, communities and events? Any new directions? And how do you hope your role personally will evolve in the next few years?

  • VK

    Vrushal kapadnis

    7 days ago #

    Hi Emilia,
    Thanks for doing this.
    What are your favourite Marketing tools?

  • NV

    Nicolás Vargas

    7 days ago #

    Hi Emília, Thanks for doing this AMA

    1) Do you any productivity tips for Marketers - How are you able to deal with Contentools, GrowthBoulevard, and your 2yo baby?
    2)What are one to three books that have greatly influenced your life?
    3)What advice would you give to a smart, driven college student about to enter the “Growth” Industry? What advice should they ignore?


  • KG

    Katarina Grumy

    5 days ago #

    Wow!! That's cool!!

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