Bryony Pearce is the Head of Content at PMA and she's been working with words since she graduated from university. She joined Product Marketing Alliance just a couple of months after its inception and since joining, has seen its community grow to 11,000+ members (at the time of writing), web traffic consistently hit six digits month in, month out, and has been at the centre of several integral releases and programs - including certification, memberships, festivals, podcasts, and more.
Before joining PMA, Bryony dabbled on the freelance side of life where she'd create copy for brands worldwide and grew her consultancy to a three-person strong business.
She now manages a team of four - soon to be five - copywriters and is that centre of everything from paid-for products, reports, blogs, books and social, to webcasts, videos, podcasts, PR and SEO.
You can ask her anything about:
- Building strategic content plans
- Making data-driven decisions
- Creating and managing content teams
- Understanding your audience
- Proving the value of content
Follow her on Linkedin