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Over the course of his career, Andy has used growth tactics against a target KPI to see consistent strong double-digit improvements and many cases of high triple-digit gains.

Andy is currently in Product Management at IBM. At IBM, Andy built and led the growth team in IBM Watson and has also participated in, launched and led multiple growth teams. The collective experiences formed the basis of his book, The Enterprise Growth Playbook.

You can ask him anything related to: 

-Building a Growth Team

-Growth Culture

-Enterprise Growth

-Product -Led Growth

If you still don't have Andy's ebook, click here.

Follow him on Linkedin

  • PL

    pallav learn

    16 days ago #

    Hey!
    Thanks for the AMA.

    1. How is growth culture different at a startup than an entreprise?
    2. How do you bring "Old School" management to this new way of doing work? (Specificity would be highly appreicated)

    Thanks :D

  • GN

    Gustavo Nunes

    12 days ago #

    Hey, Andy.

    1. With digital products, very often, what you as a PM might think is a great value-adding feature, might not immediately gain traction within your target market.
    In this regard, what are some of the major challenges that your team has faced when it comes to feature adoption and how have you gone about addressing the same?

    2. Do you run any type of research or feedback when developing the roadmap for a new product at IBM? Not necessarily how the idea was born, but everything that informed you and the business prior to launch.

  • GG

    Guilherme Gomes

    11 days ago #

    Hi Andy. Thanks for this session. 1- 1- I’ve seen that a few large orgs started adding many growth teams in their org. where some are only responsible for a specific product, unit or area. Which in a sense makes sense due to the size of the organization, but in counter part, it’s against the traditional “growth hacking playbook” where growth teams should/can run experiments wherever they feel it’s more valuable - acting holistically across all silos. Is this the reality and IBM and if so, can you describe how the growth teams scope are defined and how they collaborate between themselves?

    2- where are growth team members moving next in your organization? Is the growth team a natural hotspot for high quality talents to the organization? Are you experiencing fast internal turnover - managers from other departments trying to hire growth team members to their teams?

    Thanks again for your playbook. Great material.

    Best,

    /Guilherme

  • QA

    Q&A AMA

    10 days ago #

    Question from Angelo Lirazan

    What's the best way to analyze a growth experiment so that the results are easily understandable to others on the growth team?

  • QA

    Q&A AMA

    10 days ago #

    Question from Andy Davis

    Are company culture, hiring & retaining & motivating your team an overlooked aspect of growth?

  • QA

    Q&A AMA

    10 days ago #

    Question from Gabriel Bujold

    How can I convince the COO of a SaaS company to make me a growth hacker for his business?

  • QA

    Q&A AMA

    10 days ago #

    Question from Christoph Schachner

    As a SaaS business, how do you keep track of your daily active users?

  • QA

    Q&A AMA

    10 days ago #

    Question from Sair Buckle

    Do you see growth as the intersection between digital marketing and product predominately driven by data?

    How does a product manager in retention move into growth?

  • QA

    Q&A AMA

    10 days ago #

    Question from Bosky Mukherjee

    How can a Growth team be structured between product and marketing functions (in baby steps), what metrics cab be defined to measure maturity of growth function, how to evaluate skills/competencies of different roles needed (bare bones) in a growth team? I have just taken over a team consisting of PMs and Marketing in a newly created function called Growth.

  • QA

    Q&A AMA

    10 days ago #

    Question from Kimberly Lombard

    What are the key differences between managing a team that doesn't roll into you (eng, design, QA) vs managing a team of PM's that does report into you?

  • QA

    Q&A AMA

    10 days ago #

    Question from Glen Harper

    From your time with and managing product teams across companies, is there some universal truth about product management that's emerged to you, especially in terms of some characteristics of people, processes, culture etc - without which such teams are just doomed to mediocrity, or worse, failure?

  • QA

    Q&A AMA

    10 days ago #

    Question from Mark Anthony de Jesus

    1. What are 3 key things you feel a Product Manager must consider while prioritizing new features or feature improvements?

    2. If you lack enough data or have no data, how do you push features that are based on gut / intuition / leap of faith assumptions?

  • QA

    Q&A AMA

    10 days ago #

    Question from Martin Medina

    As a Product Manager, what do you believe your primary role and responsibilities are regarding the growth of a new product? How long do you typically work on a product?

  • KT

    Kevin T

    10 days ago #

    Thank you for the AMA, Andy!

    My question is: For an established SaaS company that's now establishing an independent startup separately, how can the SaaS company best transfer its knowledge and learnings to the startup?

    Btw, the SaaS company and startup have only broadly similar products, not much beyond that.

    Cheers!

  • PC

    Pedro Clivati

    9 days ago #

    Hey, @andy - thanks for doing this.

    If I am not mistaken, IBM had no growth team prior to your joint-venture with Nancy and Jason and others, right?
    So what really sparked this trend that now, after tons of work from you guys, is incorporated across the board in almost all product teams?

    I'm questioning because it's easier to roll it out if it's a top-down decision but what about when the initiative comes from the ground up? Would love your take.

    Ps: congrats on your Masterclass during the conference - it has been one of the most completed talks about growth I've ever seen (https://university.growthhackers.com/p/the-enterprise-growth-playbook)

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