As VP New Product Growth, Greg is responsible for building growth into Hootsuite’s overall business strategy. He leads teams which drive innovative projects within the company and into the marketplace, including Podium, Hootsuite’s new education product and brand. Delivering free social media education and industry certifications, Podium is focused on empowering social media practitioners to advance their skills and accelerate their careers.
One of Hootsuite’s first 15 employees, Greg has headed up some of its key teams in his previous role as VP Business Development including sales, platform & new business, throughout the company’s explosive growth to date.
At its current stage of growth—Greg ensures that Hootsuite continues to strike a healthy balance between innovation and sustainable business growth and strategy. He sits at the pivotal intersection of innovation, growth, and collaboration at Hootsuite.
His passion for people, technology and data has driven his career towards developing successful SaaS business solutions where the three intersect.
Prior to Hootsuite, Greg worked in leadership roles with a number of startups, and has extensive experience in developing amazing ideas into business reality. His areas of special expertise include digital strategy, online commerce and hybrid business models, GTM, product incubation.