Karola is the Head of Marketing at Bolt
, the second ride-hailing platform after Uber by the number of operating markets.
In the past 2.5 years since Karola joined the company, Bolt has expanded to 20+ new markets, grown from 200 employees to 1,300+, and gone through a rebranding (from Taxify to Bolt). She started out by creating a scaleable paid acquisition strategy for the brand, going on to build and lead a 30-person global marketing team, overseeing the paid acquisition, influencer marketing, social media, branding, local marketing campaigns, website optimization and much more.
In this AMA, you can ask Karola about a wide range of subjects. Here are a few to start the conversation:
Facebook & Instagram marketing
Copywriting and website conversion optimization
Content marketing and growing website traffic with SEO
Hiring and leading a marketing team
Read more articles by Karola and feel free to reach out via her blog at karolakarlson.com