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I've found that there are quite many articles on how to do the rebranding / decide if you should rebrand, but very little information mostly on how to approach the launch of the new rebrand.
Thanks for the replies!
Emma, thank you!
The 2nd point hits close to home. This misalignment between product and marketing is quite difficult to solve. That's why I like that we use Agile in our product development and often differentiate between MVP and MMP products - it helps us consolidate our marketing efforts on stuff that's most important and then quickly reconfigure if we have to.
"I’d say the biggest challenge is understanding the business impact and ROI of all the different online and offline marketing activities that we’re doing."
Have you ever use advanced Analytical models like Bayesian time series for instance to explain your marketing decision? Could the results of these models be understood by senior management?
Thanks! Now off I go, to sell like crazy! :)
Thanks for breaking down this advertising platform and recommending it for brand awareness.
Thank you everyone for tuning in! I had a lot of fun answering all of your questions! 🙌😌
I will check the AMA in the upcoming days and will answer any new questions you add. Also, feel free to reach out via LinkedIn or my blog at karolakarlson.com – let's keep in touch!
This book pulled curtain back on outbound sales. This is the kind of book you read once then use as a reference when implementing the strategies. The strategies and tactics are specific and clear. You will have to use your own brain to apply them to your specific industry but that should be expected. Highly recommend.
This playbook was really easy to understand and read. I like how they provided little surveys and questionnaires as well. I would recommend this to anyone who got his/her hands in BD.
This playbook has some very practical and applicable guidance for prospecting making it a worthwhile read.
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