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What is the Growth Hacking Movement?

Growth hacking is a process pioneered by today’s fastest growing companies to drive rapid and sustainable customer and revenue growth. It replaces static marketing plans and siloed teams with a more agile, cross-functional approach.

Growth hacking is easily tailored and adapted to the specific needs of any team or company, large or small, at any stage of growth.

Growth Hacking Benefits:

  • Survive disruption in competitive environments
  • Move and learn quickly as a team
  • Use data to improve customer engagement
  • Focus existing resources for maximum impact
  • Take advantage of new technology

“Companies are under enormous pressure to become more agile or they will stop growing and lose market share to more nimble competitors. Agility is no longer a way to get ahead, it’s a necessity for survival.”

sean ellis Sean Ellis
CEO & Founder
About Sean

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Get started with the Growth Process

Growth requires a team culture and process committed to experimenting and learning fast. Our solutions help your team break through silos, implement a growth-oriented culture, and collaborate more effectively to achieve high impact growth objectives.


Like others have mentioned, the ability to experiment and try new tactics definitely keeps things interesting.

But I specifically love the creativity involved in that sort of innovation. I am a creative communicator at heart (with degrees in English and Journalism), so having a career that involves determining the best ways to connect with audiences is the job I've always dreamed of having without even realizing it!

Experimentation with constant iteration is what I love most about marketing. Being able to utilize my passion for connecting with users, business strategy, and data analysis is something completely unique to marketing. I love implementing a new initiative, tracking the progress, and being able to understand the overall impact on business success.

Note: There's also a fresh webinar with Optimizely and WiderFunnel presenting this topic from just a couple days ago. Here's the recording:

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The must-read
GrowthHackers Playbook

Discover how today’s fastest growing companies drive breakout success from the pioneers of Growth Hacking.

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