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Hope you are safe and doing well.
As a content marketer, I can provide some examples of companies that have acted socially responsible in their own ways from within my industry, if you'd like.
In the content marketing industry, having a blog is extremely useful in gaining attraction and attention from your audience and potentials.
With the work-from-home precautionary measure having been imposed almost everywhere, some content agencies and marketers are taking to blogs to show their support and care - by putting out helpful, resourceful information, FAQ's, helpline numbers, data and so on such as https://blog.narrato.io/covid-19-coronavirus-guide-faq-data-helplines-resources-more/ o
Or even aiming to aid businesses alike which may face a downfall given the severity of the pandemic, by sharing tips on how to devise an appropriate, empathetic content marketing strategy during this time in order to survive, such as https://www.godotmedia.com/blog/content-marketing-strategy-in-the-time-of-covid-19-coronavirus/
Hope this helps! :)
Hey Brian. Hope you are safe and well.
During times like this, many businesses are making a strong effort to offer any and all kind of support to their customer/audience base, employees and workers alike and also to the general public.
As a content marketer, here are a few resources I have come across that have helped and supported me:
A general COVID-19 related guide, with relevant, frequently asked questions, data, helpline numbers etc. Given that everyone is now forced to be indoors and therefore in front of their screens a lot more, there will surely be a rise in blog consumption. A smart way that Narrato has offered to be of help to people, putting out useful, resourceful, primitive information in the form of a blog post.
Another great way of offering help to content marketers this time, as businesses are prone to facing failures, slow business, steep drop in customers and orders - Godot Media has put out a resource that helps content marketers and businesses on how to devise an appropriate, effective yet empathetic content marketing strategy during this time.
Start working on platforms like Freelancer, Upwork, Peopleperhour, etc. Get some clients, develop their sites. Ask them to refer you to people they know or get them to review your work on video, written, however you like. You can read this blog, might help you understanding a few things: https://www.branex.ca/blog/top-6-strategies-to-boost-your-web-design-company-business/
Here are several ways to generate free traffic to your website:
- Quality content that ranks well
Google is smart, very smart and it knows the user intent and so should you. Create content based on research – what is your audience looking for, what types of content does it want, where is competition standing strong in terms of content?
Afterward, get technical. Design your content so that it is easy to digest. Consider using more visuals, great headings, and subheadings, etc. This should help you have content that ranks better in SERP and thus, receive free, organic traffic.
- Search Engine Optimization
A good SEO is the result of both content and technical optimizations. Content needs to be of a high quality to rank.
Going further into the technical side, when deciding how to rank a page, Google now also looks at the mobile responsiveness of that page. So, to rank good, your content needs to follow a responsive design.
Time spent on your website is another factor for ranking. In order to maximize the time users spend on your website, it’s imperative to provide a great experience – effortless navigation, internal links featured in your posts. External links (other sites linking back to you) will also tell Google that you are a credible source.
Consider also long-tail keywords – very narrow keywords allowing users to perform specific queries answering their questions specifically. Although the search volume for such keywords is lower, they generate more qualified leads.
Influencers have a large follower base. By identifying the right influencer to promote your content, you can get your website exposed to a relevant audience – either through having them share your links, offer a promo, speak at an event you’re holding, or even collaborate on content creation with you.
Writing guest articles that link back to your website can help gain exposure to a new audience. As in the case of influencers, it is important to identify the right websites to collaborate with in terms of audience relevancy for you. Traffic, authority, engagement are also important factors in the decision-making process.
-Q&A sites and forums
These websites allow you to demonstrate your thought leadership and engage with a relevant audience that has already shown a level of intent. The good news – they are completely free. Make sure to link back to your site, when leaving a reply. Try to be helpful as possible and avoid spamming.
Find a partner and split the effort of creating a new piece of content. You’ll reap double the benefits and also gain exposure to the audience of your partner.
There’s no surprise – everyone is on social media today. Insert yourself where your audience is, understand the content type that they are consuming and cater to their needs through shared content from your website/content that links back to your website.
Consider also automating those posts so you gain more time to optimize your social media strategy
Consumers prefer to read online reviews before interacting with a business. Identify the review sites and product directories that are most appropriate for your industry. Create a profile for your business and link back to your site.
Host a high-value, relevant giveaway and maximize social media usage to expand your reach for the contest – this way, you provide motivation for people to provide you with valuable information and start some great conversations with prospects.
LinkedIn or Medium are great platforms to re-post your content, as they have greater authority than your own website. These’ll help you get free referral traffic because you essentially post a truncated version with a link that the reader can follow to the entire post.
Hope this helps! :)
Hi, GrowthHackers :) Could you please help me delete my post? (I've written the wrong hashtags)
Thanks, Jay, for sharing the mentioned article in which 9 excellent Time Tracking Software for Project Managers are listed. All software is effective & have amazing features that track & monitor certain terms of the projects.
Also, I would like to share a blog from which you will get to know about how to track employees' production hours in effective ways:- https://empmonitor.com/blog/methods-to-track-employee-hours/.
hmm nice post
Nice article. thanks for sharing this
Thanks for sharing. Wonderful idea.
Here's another reference video that might be useful:
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