Today's fastest growing companies like Amazon, Airbnb and Facebook have all driven breakout growth by aligning their teams around a high velocity testing/learning process.
Sustainable growth is a function of understanding, measuring, and improving the value your company delivers to customers.
Once you understand customer value, you can begin to identify the biggest opportunities across the full customer journey to focus your team.
Customer value extends across departments in an organization, teams should work cross-functionally to make the biggest impact.
After igniting growth for Dropbox, Eventbrite, LogMeIn and Lookout - each now worth billions of dollars, Sean coined “growth hacking” as the approach he used.
How Enterprises Can Avoid Startup Growth Disruption
Today startups are disrupting and dominating incumbents with only marginally better solutions. From Airbnb to Amazon, entire industries are being disrupted by relatively new upstarts. Data and experimentation are at the core of these businesses.