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Thanks for your question Onur!
I always have the end-user in mind when working on the internet or for webpages. It is for them, I create the content or try to improve the webpage. And I think one of the worse things you can do as a website owner, is to have badly translated content on your site. Google Translate has come a long way, but please don’t use it on your site.
Next is: use hreflang tags in your code. These tell the search engines which language you are using on a specific page, so the search engine can serve that result to users searching in that language. So you also get different url’s for different languages
One other mistake you see is that the site is in multiple languages, but they forgot to translate the alt tags of images, url’s of the pages, sign-up form, and error messages. The so-called “hidden” content.
And it is this last part where the SEO for a product page or a blog page is different. The difference is in what people are searching for, what is their search intent? Do you have a product page? Than people are searching for that specific product. In a blog post, people are searching for information. So the keywords you are targeting are different. May the first be on “Sony Oled TV” (product) the blog post could be targetted on “best Oled tv’s in 2020”.
Technical in short is: how well is your site able to be found by search engines. Authority is the qualitative measure which strengthens the overall visibility and ranking of a website. Mostly it consist of links. And relevance is about the content you have on your site.
About your second question:
SEO is a collection of actions that optimize the content of a website with the aim of generating more traffic by increasing findability through search engines. And consists of a few main area’s. In the course I will go a little into this. But basically, it consists of:
- Technical SEO
And next to the keyword research is writing SEO-optimized blog content. This is where you write the answers to the questions you found with the (informational) keyword research.
So for a SaaS company, it’s wiser to go after this informational keyword, than to go after the actual product they are offering. It has most often more monthly searches. And secondly, these informational searches are less competitive than actual product searches.
Apart from the informational keywords, you can focus on: features, industries and clients, integrations, and competitor alternatives.
Another big part: you should start with finding the keywords you want to rank for. And in the case of a SaaS company, you would want to focus on informational keywords. People are looking for a solution and you, with your SaaS company are offering that. So what is it they are looking for? What are they typing into Google to find the solution you are offering? They are looking for information. For instance look at Canva, the online design tool. People might be searching for “create a calendar” Canva wants to be found on those terms because they are providing the solution for what this searcher is looking for. And although Canva uses the tag line: Online design made easy, they are not going after the words that are specifically about their software. If you look at search volumes: “create a calendar” has 8100 monthly searches in the USA. “Online design” has 1900 monthly searches.
Hi Gus, great questions!
About the SEO for SaaS:
In my opinion every strategy should include an audit and this starts with the technical part of SEO. If your technical SEO is off, your site won’t rank as good as it could. Search Console is a good tool where you can start.
Hi Andre! 👋
First of all: search algorithms are being updated almost continuously. If we look at Google, for instance, they updated their algorithm in 2009 350 times. MOZ wrote that in 2018 they updated the algorithm over 3000 times. So we are looking at multiple changes every day.
Now to come to the speed question: Nobody likes slow loading webpages. The slower a page loads, the more people will bounce off (leave the page, even before it fully loads). For the website user, a slow loading page is a bad page experience as they call it. And if the search engine has to choose between your page and a page with similar content that loads faster, it will definitely choose the fast page. This has been going on for the last couple of years. And especially thinking that more and more people use the web on mobile devices, where speed even matters more. So you can say that speed is very important in webpages. And the coming year it will be even more so since Google will focus on Core Web Vitals.
Core Web Vitals are a set of specific factors that are considered to be important in a webpages overall user experience. And one of the most important issues in those factors is Speed. So yes, page speed is very important and indeed will become even more important in 2021.
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