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Daniel - so cool to finally have you on!
1. I was wondering if there is an application of webinars (or something like it) in a B2C context - and specifically for DTC brands?
If yes, can you talk more about how this works in such a context and any examples of brands doing this well?
2. What is the best webinar you've ever attended? What made it so unique and memorable?
3. Its common practice to send recordings of webinars to signups - so what is it that convinces people to still attend live? I've never understood this!
It's such a pleasure to have you on! Thank you again :)
I have a question about feeling comfortable on camera!
Watching your webinars, I would say you are one of those naturally photogenic people who never had a problem being recorded (please let me know if I'm wrong, haha!)
On the other hand, I have met so many people in my life who would rather do anything to avoid being recorded. What to do in that situation? Are there any hacks to look better on camera (or, at least, a little bit more comfortable)?
Thanks for doing this!
I have a pretty general question: when it comes to webinars, what are things you've tried in your career that didn't work?
I.e.: strategies you've used with your audience that weren't the best choice and made you learn from it?
Thank you again!
Analytics is to websites like math is to physics.
It tells you exactly what problems your customers are looking to solve and the questions the want answered.
Search data is the language your customers are using to tell you their problems.
A great article that re-iterates the need to focus first and foremost on the value your existing customers bring to the table. All too often we become obsessed with filling the top of the sales funnel with fresh leads when huge potential lies in an existing customer base.
That's what I am thinking.
Thanks for sharing, Spela!
Happy to help :)
thank you for this great, to the point advice. Looking to grow my list and this was a good starting point
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