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Discussions

  • Pierre Lechelle

    Intercom has some nifty features to communicate directly with your users. You should give it a try.

    http://www.intercom.io

  • Visakan Veerasamy

    “Say, for example, you are selling a book on Amazon or a documentary on Vimeo. Would using referral software on your website or blog ever make sense for getting your current fans/customers to spread the word?”

    The short answer is No.

    You’re much better off, say, reaching out to bloggers and influential members in your target audience. You’re better off writing a blog, doing some content marketing in the space that the book/documentary occupies. Have you done all of that yet?

  • Visakan Veerasamy

    “More than a simple social sharing tool, but less involved than a full on referral rewards or affiliate program”

    . I’d like to hear more about this in detail. I’m guessing by “simple social sharing tool” you’re talking about on-site “SHARE NOW!” type buttons? What would you like that’s better than that, specifically?

    Also, what kind of promotional site is it, exactly? More details will help!

  • Tim Osterbuhr

    Hey William,

    Thanks for getting back to me. We published a case study based on our “suggested friends” feature a couple of weeks ago. I think that one could be really interesting for you http://blog.airseed.com/

  • BrandonGains

    Hey Timo, thanks for spreading the word about SaaSquatch :)

  • Morgan Brown

    I’m a fan of Curebit, now Talkable. They’re a YC company. https://www.talkable.com/

  • TonyMariotti

    Hey William, glad you found my answer useful.

    Your next question can be broken down into two parts.

    I haven’t seen examples of folks using referral software when a product is sold by a third party. That’s because you’d need access to the purchase confirmation page of that third party (to track conversions). I’m pretty sure Amazon isn’t going to let people install third party JavaScript in their cart. :-) Not sure about Vimeo. If the third part offers UTM tracking, you could at least see Friendbuy as the referral source.

    In terms of fans driving awareness, Dollar Shave Club used our platform on their blog during colon cancer awareness month. DSC got their fans to share/tweet/email the live-stream Mike’s (founder/CEO), colonoscopy. Very clever. It was a hit.

  • Nichole Elizabeth DeMeré

    Absolutely. E-mail marketing is a major player for startup growth.

  • William Wickey

    Thanks Tony! I really appreciate such a comprehensive response.

    I think you hit the nail on the head when you made the distinction between selling something today versus a product or service where you are intending to capitalize later in the cycle.

    For ecommerce, a more comprehensive referral software seems like the way to go. The benchmarks in the that FriendBuy post are helpful. (And, impressive.) http://www.friendbuy.com/blog/referral-marketing-benchmarks-revealed/

    In your opinion, is there ever any use or functionality for referal software when your product is being sold by a 3rd party. Say, for example, you are selling a book on Amazon or a documentary on Vimeo. Would using referral software on your website or blog ever make sense for getting your current fans/customers to spread the word?

    Thanks again.