This pretty much sums up my reaction to every controversial article on growth hacking, regardless of whether it's for or against it. I thought I'd write it up here rather than reinvent the wheel every time I comment.
I'm looking for a referral program platform significantly cheaper than others such as Extole or Talkable. We're now surpassing $50k/month in revenue but we can't afford these referral platforms right now.
Can you please suggest me some other platforms more focused on startups with a lower revenue?
What have you learned through your experiences measuring NPS? For which segments of users do you measure it, and how often? Depth of integration into your product? Doing it in-house vs. paying for a service?
I just ran into this tweet from Tom Peters which got some buzz:
"I have little interest in companies w/ primary goal of growth. For me, primary goal is quality work which may turn into growth opportunity."
I want to know what's your opinion on this.
I think the main target of every business' is growth, but growth and quality work aren't mutually exclusive.
So, I'm the founder of Sparta (http://spartasales.com), a SaaS product that helps sales managers drive sales performance via web based sales contests.
Anyway, we've got off to a great start here in our Swedish home market, are nearly at ramen-profitability and are getting great feedback from our customers who are telling us that they receive real ROI from the product.
I'm starting to think more about content (http://blog.spartasales.com) and have tested the waters with some initial blog posts, infographics and whitepapers. I believe the content is fairly strong, but I'm really looking for ways for boost the reach and distribution of our content.
Are there certain challenges with growth hacking in B2B that aren't a factor in consumer businesses? For example, are some tactics more acceptable to consumers but should be avoided with B2B prospects?
What are the best options out there for a tell-a-friend app for a promotional website? (Something more than a simple social sharing tool, but less involved than a full on referral rewards or affiliate program.)
What are some good examples of sites implementing a tell-a-friend function?