Ridesharing service Sidecar just invited me to beta test a new feature called Sidecar Commute.
Here’s how it works, as explained on the tester signup page: You pay $35 for a one-week Sidecar Commute Pack, then you can request a ride every morning that week, and you’ll get a $15 credit for that ride.
Josh Miller, product manager at Facebook, led the development of Rooms and in this article shares some interesting examples of how people are hacking the discovery of Rooms by using the QR codes in different apps like Instagram and Reddit to link to Rooms.
In this thought-provoking article, Lincoln Murphy talks about how to understand what "success" is for your customers, and how to "solve for that" (as he says) to onboard customers as efficiently as possible. He says not to confuse your definition of success with their definition.
Some of the headings from the article are:
What defines an ‘Onboarded’ Customer?
Situational Success: Trial, Proof of Concept, and Early Lifecycle
Not Sure How they Define Success? Ask.
A Thought Experiment: The Online Store Builder
Just Focus on the Next Success Milestone
This is definitely a different way of thinking about getting your users and customers started with your product.
A distribution bet is an experiment to figure out a new growth hack. The recently launched Facebook Rooms is one such bet. I wrote about the concept and a few quick steps on how to think about it for your own product.
With many platforms making it easier to enter the e-commerce industry, competition is growing rampant. It is becoming more and more important to differentiate your brand and market online properly. This also makes marketing to return customers a vital part of e-commerce strategy. Email marketing helps to do just that. The following are 5 tactics for growing an email list for e-commerce.
The on-page opt-in form
The standard popup opt-in
The slide-up opt-in
For more information on these tactics and many more, read the full article.
I was asked this question by the CEO at a public SaaS company. He specifically wanted to know about innovation around things like virality and e-commerce conversions. I've post my response in the comments, but wanted to get thoughts from other people in the GH community about this question. I specifically called out "public company CEO" since I believe they have to delegate more than a startup CEO. Startup CEOs should be very hands on with growth projects.
On October 22, Mark Zuckerberg participated in a Q&A at Tsinghua University in Beijing. The entire thing was conducted in Chinese and there were no subtitles to the video. So I translated it into English. This is the result. There are some key words and phrases missing that I've sent to Unbabel for translation (shameless plug) but otherwise it's fairly complete. Enjoy!
Before getting acquired by Amazon for close to $1 billion, Twitch had to win over the long-established gaming community, align with their values, and carefully build their business around them. In this case study, you’ll learn exactly how they did it from Twitch’s Director of Community and Education, Marcus Graham.
Ian Heidt, Co-Founder and CEO of Housecall, talks about the extreme lengths they’ve gone to build early traction in their local market. From dressing up like elves and delivering Christmas trees, personally fulfilling services through the app, and giving back to the community, they represent the epitome of hustle. And through these processes, they’ve discovered the tactics that will help them massively scale