I was reading this article by Brian Balfour (http://www.coelevate.com/essays/customer-acquisition) about becoming a customer acquisition expert and one of his pieces of advice is "Take A Bet On On An Emerging Channel".
"Four years ago the emerging channels would have been Facebook and content marketing. " - what is your bet on today's ones?
I believe Snapchat is one of them (see for instance: http://mwpartners.com/snapchat) but I'd love to have your thoughts on other ones!
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