After 2 1/2 years of requiring social account creation, Google is no longer forcing new Gmail users to connect their account to a Google+ profile. The "no thanks" choice could signal the end for Google’s troubled social network.
Demand generation is not for the faint of heart. Integrated marketing is even harder – being able to efficiently create, execute, and optimize demand gen programs across multiple channels that stay aligned with business strategy, and prove their ROI is tough work. This webcast video provides actionable tips and strategies that you’ll be able to immediately implement to optimize both the inbound and outbound programs in your demand generation mix. Find out how to work cross channel, leverage social marketing, and develop a framework to evaluate all your marketing programs.
I have found as a growth hacking enthusiast that I have become sort of immune to such methods as pop ups, over the top headlines, certain CTA, etc. It takes a bit more to convert me these days, so when I saw ConversionXL's email, I had to annotate and share. Though Peep & his team over at ConversionXL utilized what many might regard as simple/obvious methods, the execution and proper mix of tactics were effective. It goes without saying that they produce some of the highest quality and actionable content on CRO so that was a major factor as well.
I also found that their use of “Must Get a Friend to Sign Up” was gutsy, but worked because of the quality of their readership.
Don’t overdo it with the tactics. Find a comfortable mix and go with it.
Always make your CTA clear and precise. Each email should have a strong, singular purpose.
Because CXL has such high quality content, they also have high quality readers. The intersection of the two is a vibrant community that’s willing to do what it necessary (get a friend to sign up) in order to get the high quality content. Create content that people absolutely cannot do without.
Figure out a way to MAKE people share
As a more informed consumer, what tactics/hacks still convert you? Any further thoughts on the email?
I'm looking for a referral program platform significantly cheaper than others such as Extole or Talkable. We're now surpassing $50k/month in revenue but we can't afford these referral platforms right now.
Can you please suggest me some other platforms more focused on startups with a lower revenue?
Have you ever wondered why certain products are placed in certain aisles in your local grocery store or supermarket? How did they decide where the products go? Why aren't the canned cranberries with the rest of the canned fruit?
It turns out that there is such a thing as ‘aisle psychology’!
Aisles are the real world equivalent of category pages. They help you group products so that consumers can find them faster.
This post looks at important metrics to track on category pages and how you can optimize them.
1. Incorporate emotional ‘triggers’ in all marketing practices, across all marketing channels
2. Find the right balance of emotion vs. data-driven marketing
3. Identify which emotions your brand and product actually elicit
4. Make sure your brand stands for something larger than itself
Groove recently published an excellent article on how to capture genuine and effective testimonials from customers. This got us thinking about the different types of customers and how communication preferences may differ from person to person. The results were this mini-guide for building relationships and rapport with five types of potential brand ambassadors.