This great article addresses the fear of cold-calling (yes, a serious matter!) It answers all the questions one asks him/herself before the first call, such as: "How do I target contacts?", "What tools should I use?", "What if I'm rejected?", etc. Would love your feedback!
We're hosting a live AMA interview with Samuel Hulick right now. Thought it might be interesting to the GH crowd as well.
Samuel is the author of 'The Elements of User Onboarding' and runs the website UserOnboard.com, where he reviews the first-run experience of many popular web apps. His reviews often get shared here on GH as well, so there's a decent chance you've already come across it.
Anyway, if you're interested in UX, design and/or user onboarding check it out and feel free to send in your own question. Will be fun :)
Getting the right feedback before you release a new feature or product update can be a lifesaver. In this post, the UX Sisters, a duo of UX researchers at HubSpot, give us a step by step playbook of how to easily set up user tests that will yield important customer insights. Some highlights from the post:
- The best way to recruit the right users for your test
- A user testing toolkit including email templates, interview script, and more
- How user testing helped HubSpot get a 400% increase in one if its KPIs
By developing research-based buyer personas, you can create effective, highly targeted marketing campaigns. Each piece of communication ties back to your buyer personas so that every message addresses relevant pain points and positions your software as a viable solution.
As companies grow and connect with international customers, communication in multiple languages can be operationally difficult. But customer engagement suffers if you don't do it speak the same language.
We created an easy way to translate MailChimp newsletters. Early results show large increases in engagement (Open Rates and CTR) when newsletters are sent in the customer's native language.
How important is UX to your site? Forrester Research found that the overwhelming majority of executives (93 percent) identified the goal of “improving UX” as their No. 1 priority. This goal makes sense because a good UX translates into repeat business and referrals, reduces the churn rate and lowers your cost for acquiring new customers.
As growth continues to evolve from its hacker-roots into a full-blown profession, there is one thing that will always stay constant.
Growth is experiment-driven marketing.
I got a great look into how big companies are building growth teams in one of my episodes of SaaSquatch Radio when I was talking with Brian Balfour, VP of Growth at HubSpot.
We went over the importance of building a growth team and how to create a place for structured and process-driven growth. He’s had previous talks and articles that go in-depth on how he applies the scientific method to their growth initiatives.
One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies, attracting new clients and forging relationships that last. Maximizing your efforts will take a clear goal, a mutually beneficial marketing plan, and a keen eye for finding the right partners. But once these campaigns are in effect, they go a long way toward expanding your business. When Co-Marketing is Right for Your Business Sourcing new clients is an ongoing goal for many businesses, as is raising profits.
Thomas Knoll, Founder of Primeloop, talks about why he’s baked the “no internal email” rule into his company. He talks about the insane benefits to workflow, culture, and sanity, as well as how any company can start to implement the same processes, regardless of size.
It was a 150-slide deck titled "Introduction to SEO"- it still stands the test of time! I think it's especially interesting to dissect and analyze for the way it runs you through a narrative. Rand describes this in further detail here: http://www.slideshare.net/randfish/making-presentations-better
(Edit: Whoops, I meant to put this in SEO, but I put it in Paid Marketing by mistake. Can I edit that?)
Today is the Growth Hacking Conference in London! We'll be taking live notes throughout the day from all the presentations. Check out the speaker line up below and check back as these notes are updated.