As Marc Andreessen says, startups fail for two primary reasons: either they try to grow when they're not ready to, or they're not aggressive enough when they're finally to grow. In this presentation Morgan Brown walks through the Startup Pyramid framework to show how startups can gain traction and drive sustainable growth.
I'm excited to announce Qualaroo's new integration with Optimizely Audiences. Now you can use Qualaroo survey responses to personalize future website visits to serve more relevant and engaging experiences that improve conversion results.
Most pesonalization is done via clickstream data, but some things you just can't get from click information. With the new integration you can ask visitors questions about who they are and then put them into experiments in Optimizely. Mobify, a beta customer of the integration, did just that and saw big wins in clickthrough rates and time on site.
There have been several updates and changes to Facebook, and the way it determines what shows up in a user’s newsfeed, that have (or should have) changed the way businesses and marketers are leveraging the social network.
According to the author, dashboards are no longer thoughtfully processed analysis of data relevant to business goals with an included summary of recommended actions. They are data pukes. And data pukes are not dashboards. They are data pukes.
The Core Problem: The Failure of Just Summarizing Performance.
This post delves into the authors proposed solution for this issue, including different kinds of dashboards for different audiences within your organization.
Bottom line: Five specific rules to create magnificent dashboards:
1. Dashboards are not reports. Don't data puke. Include insights. Include recommendations for actions. Include business impact.
2. NEVER leave data interpretation to the executives (let them opine on your recommendations for actions with benefit of their wisdom and awareness of business strategy).
3. When it comes to key performance indicators, segments and your recommendations make sure you cover the end-to-end acquisition, behavior and outcomes.
4. Context is everything. Great dashboards leverage targets, benchmarks and competitive intelligence to deliver context. (You'll see that in above examples.)
5. The primary purpose of a dashboard is not to inform, and it is not to educate. The primary purpose is to drive action!
This story is about the launch of Harry’s, a new men’s grooming brand.
Specifically, it will explain how they gathered nearly 100,000 email addresses in one week (!). This post includes all the email templates, open-source code, and insider tricks that you can use to replicate their success.
"Justin and I interviewed more than forty successful founders over the past five years, and researched countless more traction stories. Our book is not a transcribed interview book, however. Instead, we recognized patterns and synthesized all of this traction learning into a framework for getting traction called Bullseye. That's why it took so long to write.
Our book is in two sections. The first five chapters lay out Bullseye. Essentially, this process involves targeted experimentation with a few carefully chosen traction channels, followed by a laser focus on the one that is working. It is designed to systematically uncover strategies for getting traction that you wouldn't have found using other approaches. We also cover a variety of strategic and tactical traction issues such as how to allocate your time pursuing traction, how to think about fundraising and pivoting with respect to traction, and generally how to maximize your chances of getting traction.
The second section has one chapter for each of the nineteen traction channels: viral marketing, public relations (PR), unconventional PR, search engine marketing (SEM), social and display ads, offline ads, search engine optimization (SEO), content marketing, email marketing, engineering as marketing, targeting blogs, business development, sales, affiliate programs, existing platforms, community building, trade shows, offline events and speaking engagements. Through our research we've found that each of these traction channels has worked for startups of all kinds and in all different stages.
Traction Book is for all startup founders and employees seeking more traction. You can download the first chapter for free by signing up for our mailing list at tractionbook.com. We also have a discussion forum with lots of traction resources organized per channel at discuss.tractionbook.com. Enjoy and pre-order!"
Interesting interview with Mark Newman from HireVue. Discusses how he started and grew a video interviewing platform back when no one knew what a web cam was - and how they compete with free systems like Skype. It's always refreshing when founders talk about the stumbling blocks and almost failing. I'm curious about the steps to growing a business like this, though. He went from a job doing animal shows at the zoo to starting HireVue.