There are times when inbound leads aren’t either enough, or the right kinds of leads needed to reach your best potential customers. In those situations, one tool worth considering is the use of a dedicated sales team to do outbound prospecting (Cold Calling 2.0).
The author prepared the following presentation for a New York city CRO conference, with the goal of showing how this technique works, and discussing how it can be made to fit in with Inbound Marketing principles, where the customer gets value from the interaction.
Great content takes a lot of time to produce, yet it can easily lead to no results. Seeing only little results is usually from the the underperformance of content distribution strategy. This guide demonstrates 8 easy steps for content distribution.
Define your goals
Find your audience
Develop a process
Research and measure
Build your owned channels
Share multiple times on social
Reach out, build relationships
For details on each step, view the slide deck and article!
After running tens of ordinary campaigns we’ve realized that the display banner campaigns on Facebook are getting costly due to relatively low CTR’s (Click through rates). So, we have decided to change it and add some sense of humor to our ads.
As a Website Personalization company, that is not an easy task to do! Usually campaigns in our space presenting smiling marketers, analytics graphs etc.
But guess what? We did it. We managed to get targeted Facebook visitors attention, and drive much more traffic to our site, at lower costs.
This article is a roundup of some of the best articles and videos for conversion rate optimization newbies. If you're looking to get started with CRO, this is a great place to start. It includes resources from Rich Page, Qualaroo, Unbounce, Moz, SiteTuners, and more. if you read through these resources, you'll learn what CRO is, why you should be doing it, testing ideas, and common myths around conversion rate optimization.
We have all heard the statistics; about 70% of your customers are abandoning your shopping cart without actually making a purchase. To put that in perspective, out of every 10 people who reach your checkout page, only 3 make a purchase.
The remaining 7? Poof! They’re gone!
Do you know what your cart abandonment rate is?
To simplify things for you, we’ve created a simple 5 step process to track your cart abandonment using Google Analytics. You can implement this in 5 minutes and start collecting data about what’s causing customers to abandon your cart.
Like many, I learned about the principles and practicalities of A/B testing from online articles and resources. Then I noticed something alarming about the stories I was once so excited to read: success stories about A/B testing are bad for you.
This is the Chicago River Hippo stunt, and it shows how a little creativity, an iPhone camera, calling in a few favors, and leveraging Reddit and social media got the ball rolling. In a couple of days the Chicago River Hippo was everywhere, from The Washington Post to British tabloids, all without spending a single marketing dollar.
We're hosting a live AMA interview with Samuel Hulick right now. Thought it might be interesting to the GH crowd as well.
Samuel is the author of 'The Elements of User Onboarding' and runs the website UserOnboard.com, where he reviews the first-run experience of many popular web apps. His reviews often get shared here on GH as well, so there's a decent chance you've already come across it.
Anyway, if you're interested in UX, design and/or user onboarding check it out and feel free to send in your own question. Will be fun :)
This great article addresses the fear of cold-calling (yes, a serious matter!) It answers all the questions one asks him/herself before the first call, such as: "How do I target contacts?", "What tools should I use?", "What if I'm rejected?", etc. Would love your feedback!