Website optimization is a huge part of what has made Upworthy so successful. From day one, Co-founder Peter Koechley has focused on A/B testing to increase social shares and engagement around the site’s viral video content– testing headlines, content, and other modules to see what performs best. One recent test yielded surprising results (and a huge win).
In a rare recorded session at Le Web James Currier mentions 6 Retention Techniques Time, Threshold, Availibility, Human Interaction, Promise, Deal. Does anyone have knowledge, article, documentation on these? Ican guess a few but I'm having trouble finding anything to explain each technique clearly.
Here is the link to the video, a must watch: http://m.youtube.com/watch?v=9PTT5Kb6610
For experienced SEOs, many of these are established practices, but even the most optimized sites can improve in at least one or more of these areas:
1. In-depth articles
2. Improving user satisfaction
3. Rich snippets from structured data
4. Video optimization
5. Google authorship
6. Improving site speed
7. Smartphone SEO
8. Expanding your international audience
9. Social annotations with Google+
10. Snippet optimization
11. Updating fresh content
12. Ongoing on-page SEO
Have you ever said to yourself, “If only we had company X as a client, everyone would use our service” or “these 10 clients are a perfect fit, but how can we approach them in a genuine way?” At Kiip, we found an answer by getting back to basics — show your dream clients that they’re special. We did this by putting all our ideal clients on an infographic congratulating them on their mobile commerce aptitude. Instead of a cold outreach with an email subject line of “Let me tell you about Kiip”, my cold outreach was “Mind if I cite you as a mobile commerce expert in an infographic?” Not surprising, but the response rate to emails asking if it’s ok to be cited as an expert are quite high. This is how you start relationships off right.
Fun write-up by Lincoln Murphy about how to get insight into the "secret, hidden world" of how your customers communicate with each other about your product or service. He also explains why it's important to have this insight.
This article details how Thijs van der Wal used A/B testing to increase bookings by 33% for a major Dutch travel agency, Djoser.
The variation landing page provided an option for users to make reservations with the ability to cancel within 72 hours without incurring any charges. Once the three days were up, the reservation would automatically convert into a confirmed booking. This option lead to an increase in sales, presumably because it helped users feel as though they weren't making definitive decisions. The author also makes the case that the chance of cancellation is small since the user has already put forth a lot of effort in filling out their personal information, signifying that they're committed.