With many platforms making it easier to enter the e-commerce industry, competition is growing rampant. It is becoming more and more important to differentiate your brand and market online properly. This also makes marketing to return customers a vital part of e-commerce strategy. Email marketing helps to do just that. The following are 5 tactics for growing an email list for e-commerce.
The on-page opt-in form
The standard popup opt-in
The slide-up opt-in
For more information on these tactics and many more, read the full article.
On October 22, Mark Zuckerberg participated in a Q&A at Tsinghua University in Beijing. The entire thing was conducted in Chinese and there were no subtitles to the video. So I translated it into English. This is the result. There are some key words and phrases missing that I've sent to Unbabel for translation (shameless plug) but otherwise it's fairly complete. Enjoy!
I was asked this question by the CEO at a public SaaS company. He specifically wanted to know about innovation around things like virality and e-commerce conversions. I've post my response in the comments, but wanted to get thoughts from other people in the GH community about this question. I specifically called out "public company CEO" since I believe they have to delegate more than a startup CEO. Startup CEOs should be very hands on with growth projects.
Before getting acquired by Amazon for close to $1 billion, Twitch had to win over the long-established gaming community, align with their values, and carefully build their business around them. In this case study, you’ll learn exactly how they did it from Twitch’s Director of Community and Education, Marcus Graham.
Ian Heidt, Co-Founder and CEO of Housecall, talks about the extreme lengths they’ve gone to build early traction in their local market. From dressing up like elves and delivering Christmas trees, personally fulfilling services through the app, and giving back to the community, they represent the epitome of hustle. And through these processes, they’ve discovered the tactics that will help them massively scale
Bill Macaitis, the former CMO of ZenDesk, articulates how a SaaS marketing team should operate. He outlines 9 Disciplines of Marketing: Ops & Analytics, Evangelism, Content, Paid, Website Conversion, Product Marketing, Customer Lifecycle, Comms, International.
If you’ve visited my blog recently and happened to be logged into LinkedIn, I’ve probably picked up some interesting data about you, where you work, or some semblance of your job title. Sorry to be creepy… This is an internet marketing blog, and one of the key differentiators between traditional marketing and online marketing is the data factor.