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Why did I put this under "Customer Development?"

Because I believe that the hypothesis you develop against should probably be focused on - and driven by - your customer. It should move your customer toward success.

The examples they give here aren't really customer-focused, but if I were to add any color to this piece that's the angle I'd take.

Good ideas here, though... the scientific-approach is quite powerful indeed.

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Twitter will no longer have the purity of a self curated feed with occasional advertisements. They have announced that they will be curating Tweets from people you didn't follow and inserting them into your feed automatically. They've been testing this feature and claim that people liked it.

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For Google, its entire product lineup is just a big series of A/B experiments.

"Google likes to have multiple, competing products that go after the same user base. That way, if one product doesn't work out, hopefully the other one will."

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Casey is an online entrepreneur. He takes a holistic approach to marketing, product and data. He’s been able to grow companies like MavenLink and Pantheon. You can check out his site here: www.fullstackmarketer.com

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Article suggests that content marketing is a subset of inbound marketing.  This is supported by a survey of more than 3500 marketing and sales professionals who mostly agree.  Author points out that content is the fuel that feeds inbound marketing but inbound marketing activities like SEO are important for driving the distribution of that content.

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With many companies embracing influencers to spread the word about their product or service, it may be worth trying your hand at encouraging the most passionate and influential customers to help.
So where do you begin? A branded ‘pilot program’ is a sound place to start, offering a safe chance to experiment, while letting the group guide you toward building something that could become a core part of your strategy. Here are steps to build that program...

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Every single landing page element has to be created with your “ideal customer” in mind.

If you fail to do that – if your headlines are borrowed or your images generic – then you’ll wind up with a landing page that addresses everyone but appeals to no one.

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This post highlights some key lessons that Internet marketers can learn from the struggles and strengths of Arnold Schwarzenegger.

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You get a new visitor to your eCommerce store. She browses around, finds a product that she likes, and clicks the ‘Buy Now’ button. Hurrah, you just made a sale!

Whoaw. Not so fast, Sparky. It's not over yet.

Your customer reaches your checkout page. Suddenly she isn’t so certain about buying your product. Maybe it’s because there’s an extra shipping charge, or your checkout is hosted on a different URL, or she just doesn’t trust you with her credit card information.

She closes your tab. :'(

This happens more than you think. 2 out of 3 people who reach your checkout page (a feat in itself) abandon your checkout.

The good news is that there are plenty of things you can do to your checkout to increase conversion, and this article covers them.

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The article examines how Saas startups use the "powered by" tactic:

• on users’ public pages
• on product widgets
• during users’ communication
• on shared documents
• for the “transparency” trend

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Dinesh goes into an overview of the Amazon Prime referral program.
-why prime members are good targets
-the things it's doing well
-some areas he would change

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Americans find themselves in a constant state of busyness. While it can be argued that it is in pursuit of the 'American Dream', it can also be argued that it is unhealthy and counterproductive.

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Businesses can fight scope creep, or a project expanding beyond its budgeted objectives, by dissolving silos between disparate operations. To get everyone on the same page, try these three methods and ensure a smoother transition from the business win to project completion.

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When performed correctly, A/B testing holds a treasure chest of prospective benefits and profit earning opportunities. The issue, however, is that A/B tests are frequently run or interpreted incorrectly

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Content marketing is meant to provide value to your audience, and therefore it is driven by them. The community of people you are targeting will provide insight into what you should be writing about. Social media listening helps you do just that by using social media as a source of insight. This article explains how to do the following:

• Identify relevant topics to write about
• Identify headlines with 'viral' potential
• Discover where your audience hangs out
• Write custom content that solves problems

For more points and details on each point, read the full article.